2014 ROTARY INTERNATIONAL CONVENTION

Strengthening Rotary ThroughClub & District Websites

Speakers

Elizabeth A. Smith YeatsDistrict Governor-Elect, District 6400Rotary Club of Detroit, Michigan, USA Peter MarkosChief Information Officer, Rotary International Nancy NeffWeb Manager, Rotary International

JOIN LEADERS, EXCHANGE IDEAS, TAKE ACTION

Submit your questions

Strengthening Rotary Through Club & District Websites

Rotary’s new visual identity & voice in the digital space• Make it easy for prospective members and the

public to understand Rotary• Inspire members about the big picture and our

impact• Provide a consistent, clear picture of Rotary

across communities

Strengthening Rotary Through Club & District Websites

QuickStart Guidelines• Suggestions for site organization, navigation,

logo, colors, imagery, and other website elements

• Recommendations, not dictates• Take what works for your site and web

platform

Strengthening Rotary Through Club & District Websites

Key principles• Organize content by audience• Talk about activities in the new voice – Join

Leaders, Exchange Ideas, Take Action• Use imagery to show connections and

community• Take what works for your club and your web

platform

Strengthening Rotary Through Club & District Websites

Resources

Strengthening Rotary Through Club & District Websites

Site Features URL

Rotary Brand Center

Download & customize logos, images & video

https://www.rotary.org/brandcenter

Rotary Images Download thousands of images

https://www.rotary.org/images

RSS Automated feed of news & feature stories

https://www.rotary.org/news

Member data integration

Synching of member data via selected vendors

https://www.rotary.org/memberdata

Website Challenges

Strengthening Rotary Through Club & District Websites

Tools to Make Your Site EngagingRSS Feeds – automated news headlines• Headline• Headline + Description• Learn how:

https://www.rotary.org/myrotary/en/manage/tools-templates/rss-feed

Ideas – featured projects• Rotary Club of Evanston Lighthouse

Strengthening Rotary Through Club & District Websites

Site Examples• Rotary in Australia• Rotary Netherlands• Rotary Sweden• Rotary Club of Conwy (Great Britain)• Rotary France• Rotary Club of Sao Paolo Morumbi (Brazil)

Strengthening Rotary Through Club & District Websites

Questions

Strengthening Rotary Through Club & District Websites