Alpine Space Interreg III B – Project RegioMarketFinal Conference, 13th/14th February 2008

Strengthening Regions• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •Workshop “Food”

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Program

9:30 welcome and introduction

6 presentations, 15 minutes each

11:00 coffee break

11:30 workshop part 1: resolution• short intro to a prepared text (see handouts)• opportunity to leave comments• collect indications of interest to join editorial team

12.00 workshop part 2: strategies for the use of RegioMarket results• short intro to criteria set, checklist, brandname and other results• presentatin of 4 proposals for possible future use of results• discussion of proposals: collecting inputs for final RegioMarket meeting in Belluno• collect indications of interest to join team for future cooperation on RegioMarket

13.00 presentation of results in plenum

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Presentations

UNSER LAND NetworkLudwig Karg, Co-Founder and Strategic Advisor

The Brand „Heart of Slovenia“Sasa Ceglar, Local Development Centre Litija

alpinavera - Sales Promotion for Alp and Mountain ProductsJasmine Said Bucher, alpinavera Executive Officer

Requirement Specification for the Voluntary Use of the AREV Label: Agricultural Production and Processing of Milk.Association Régionale Eleveurs Valdôtains

Genussland KärntenHerbert Gaggl, Amt der Kärntner Landesregierung, Abteilung 10 L -Unterabteilung Ländliche Infrastruktur – Genussland Kärnten

Tastes of Gorenjska, Matej Susa & Uros Brankovic, CSRD Kranj, Slovenia

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Friedrichshafen Resolution of RegioMarket

Alpine Space: high diversity of products, services and attractive landscapes; big variety of resources for food and energy; innovative population >>> protect the heritage!

regional marketing systems: promotion of top-quality; creation of income; protection of natural heritage by using it; promotion of SME‘s>>> go for sustainable management of Alpine Space

success factors for regional marketing: transparency and trust; basicrequirements like encompassing commonly accepted values; indications towards better production, promise to the consumers.

criteria set for marketing systems: structure and process / commit-ment of partners / production methods; requirements above and transparency beyond EC regulations >>> quality to the systems

call upon everybody to support RegioMarket model

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Your comments?

editorial team

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Layout of RegioMarket Criteria Set (food)

(A) Structure and Process Criteria

(B) Partner Criteria

(C) Basic Product and Production Criteria

(D) Specific Product and Production Criteria

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Regional Market System

cooperation partners are cooperating according to RegioMarket criteria set A)

the regional initiative has formally defined their partnership according to RegioMarket criteria set B)

more than one product is labelled with a specific regional label

all products which are produced and marketed by the regional partnership follow RegioMarket criteria (C) and (D)

Note: Criteria are meant to assess the system, not the product only!

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A) Structure and Process Criteria

… supports creation of added value in the region

… follows the rule of fair pricing

… shows a dual structure

… defines an independent control system

… seeks cooperation with external stakeholders

… is open for inter-regional cooperation

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B) Partner Criteria

… have their domicile and production site in the region

… fully respect social rights of their employees

… disclose their production methods

… actively support the development of the producer-consumer-partnership

… help to overcome the major challenge of climate change

… contribute to the preservation and development of the natural and cultural heritage of their region

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C) Basic Product and Production Criteria

in line with at least one subnational, national or international quality standard(e. g. EC regulations Nr. 509/2006 and Nr. 510/2006 (PDO, PGI, TSO))

free from misleading information

unprocessed: 100 % produced in the region

processed: ingredients as far as possible from the region:2/3 of value created in the regionthresholds for ingredients not produced in the region: 25 %(if inevitable for technical reasons)non-regional ingredients preferably from a neighbouring market system

free from genetic engineering

seeds or fodder also from partners of the regional program

no use of sludge or compost from domestic waste

animals held according to accepted rules of animal welfare

concept of integrated farming

chemical pesticides only if biological treatment not possible

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explain

… which standard and control scheme shall apply for the product

… which criteria shall apply in addition

… how criteria of the standard shall be exercised and controlled.

D) Specific Product and Production Criteria

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The RegioMarket Logo

Protected!

Owner: RegioMarket consortium

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Using RegioMarket Results

Knowhow free for use by all interested partiessee guidelinesee website www.regiomarket.org

Criteria set and checklist free for use

Use of logo restricted:need self obligation at a minimumRegioMarket partners to decide details in Belluno-workshop

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Proposals for future use of RegioMarket logo

1. Laissez faire modeluse of logo with self declaration no controls

2. Support modelinternational RegioMarket network (actual partners, consulting institutions etc.) offers training and coachinguse of logo with self declarationno formal controls, but requirement to be trained or consulted

3. Partner control modelRegioMarket partner can allow usage of logopartner implements appropriate contractual and control system(based on minimum requirements decided by RegioMarket partnership in Belluno)

4. Quality seal model (for either products or regional marketing systems)RegioMarket and other partners continue development of RegioMarketjoint application for funding after getting national and / or EU consent

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1. Laissez faire model: discussion

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2. Support model: discussion

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3. Partner control model: discussion

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4. Quality seal model: discussion

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Your vote?

for systems

4. Quality seal model

for products

3. Partner control model

2. Support model1. Laissez faire model