Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014
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Transcript of Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
FLOW Today
Concepts of Personal Branding Ingredients of Personal Branding
Online actions for Personal Branding Measurement of Personal Branding
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
OUR CONTACT WITH OUTSIDE WORLD
•What we do •How we look •What we say •How we say
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
WHO are YOU?
Outstanding Standing out
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Self
Imp
rove
me
nt Se
lf Packagin
g
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
1937 Think and Grow Rich by Napoleon Hill. 1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. Popularized by Tom Peters. Other names:
Impression management Online identity management Reputation capital Reputation management
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
All of us need to understand the importance of branding. We are CEOs of our own companies:
Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Pvt. Ltd.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Marketing and
Branding
Personal and
Professional Development
+ =
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND A promise
kept over time
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRAND A promise
kept over time
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
BRANDING
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal Branding…
Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Personal Credibility Promotability Potential Spotting Positive Reputation Powerful Leadership Professional Standing
Benefits
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Where does it work? not
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
जो दिखता है वो बिकता है
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Values: “My principles are…”
Beliefs: “I am motivated by…”
Reputation: “I am known for…”
Behaviour: “My personality is…”
Skills: “I excel at…”
Image: “My style is…”
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Reliable Assertive Jovial Innovative Virtuous
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Build yourself
Authenticity Be before you do
Behaviour Stay right
Credibility Do what you say
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Receive feedback
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Articulate needs Position your VALUE
Avoid self promotion Seek ‘mindshare’
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Nurture network
Grow beyond card exchange
Me. Me. Me.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Deliver and monitor
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Invigorate learning and packaging
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Nourish presence in social media and web
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Personal
Give more
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Be active
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Recognize, endorse and recommend others
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Avoid cynicism, criticism and dirty messages
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Note progress of people; compliment
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Develop content
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Involve and engage in groups
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
No overbearing messages – religious, political, communal…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
G N I D N A R B Strengthen Your Personal
Online
Give respect to section 66A, IT Act.
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Measuring my Impact
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Business possibilities, repeats, longevity, recall…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Respect, Affection, Reputation, Awe!
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Ambassadors of Goodwill and referrals + engagement
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Number of views, likes, endorsements, invites, shares, retweets…
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Me Pvt. Ltd. Strengthening Personal Brand
B R A
N D
Die-hard friends from business associates and acquaintances
Rajiv Khurana CMC FIMC www.thepersonnellab.com
Intellectual Property: Rajiv Khurana
Be Yourself. All others have been taken.
[email protected] 9810211256