Strength Your Club

8/6/2019 Strength Your Club

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Be a Vibrant ClubYour Club Leadership Plan


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Your Rotary ClubWhat is your club like? Is it un

and energetic? Does it stand out

and make you proud? Does it have

its own identity? Is it known or asignature activity? Are its members

diverse? open to new ideas? involved?

When you think about your club,

is it everything you want it to be?

Tis guide provides best practices o

successul Rotary clubs that can help

your club become a more vibrant one.

Rotarys Historyof ServiceTe Object o Rotary and the Avenues

o Service capture the spirit o service

that has long dened Rotary. oday,

Rotary clubs carry on the tradition

o service by meeting the needs o

their members and community and

by staying relevant, exible, and

innovative or their members and

community each club in its own way.Te tradition o service can take many

orms. How will your club continue

this tradition? Will your club take

advantage o its autonomy to reach its

ullest potential?

Te Object of Rotary is toencourage and oster the ideal o serviceas a basis o worthy enterprise and, inparticular, to encourage and oster:

FIRS: Te development o acquaintanceas an opportunity or service;

SECOND: High ethical standards inbusiness and proessions; the recognitiono the worthiness o all useul occupations;and the digniying o each Rotariansoccupation as an opportunity to servesociety;

HIRD: Te application o the idealo service in each Rotarians personal,

business, and community lie;

FOURH: Te advancement ointernational understanding, goodwill,and peace through a world ellowship o

business and proessional persons united inthe ideal o service.

Avenues of ServiceClub Service

Vocational Service

Community ServiceInternational Service

New Generations Service

Tis is the 00 edition oBe a Vibrant Club: Your Club Leadership Plan (-EN; ormerly titled Club Leadership Plan).

I you have questions or comments, submit them to:Leadership Education and Training Division Rotary International One Rotary Center 1560 Sherman Avenue Evanston, IL 60201-3698 USA E-mail: [email protected] Phone: 847-866-3000 Fax: 847-866-9446 www.rotary.org.


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1BE A VIBRANT CLUB

Best PracticesStrong clubs oster innovation and exibility. Tis collection o best practices is intended to strengthenclubs the rst priority o the RI Strategic Plan by motivating members to implement new ideas toincrease the vitality o the club. Consider these as tips that can be tailored to make your club stronger.

Tese best practices include: Developing long-range goals that address the elements o an eective club Setting annual goals that support long-range goals Keeping all members involved and inormed Communicating eectively with club members and district leaders Ensuring continuity in leadership rom year to year Customizing the bylaws to reect club operations Providing regular ellowship opportunities Actively involving all club members Oering regular, consistent training Assigning committees that support your clubs operational needs, including:

administration, membership, public relations, service projects, and

Te Rotary Foundation

Your club procedures may already incorporate these practices. As you read through the best practices inthis guide, ocus on ones your club could implement or improve.

Has your clubevaluated its

traditions andpractices lately

to determinewhether theyare contributing

to your clubsvitality?

Getting StartedUse this guide to evaluate your clubs current practices and implement some o the recommended bestpractices to increase member involvement, community awareness, and club eectiveness. Assessingyour club and considering new ways o running it is no easy task, but it is well worth the time andeort o every member. Consider having a daylong retreat or a series o meetings six months beore thestart o the new Rotary year to discuss how your club will implement these bestpractices. Consider holding these meetings in a new location to oster membercreativity and give all members a chance to voice their opinions. Involvingall members illustrates that the club is the responsibility o all members anddemonstrates the goal to have a club o leaders who are committed to service andthe clubs uture. Club members will be invigorated and committed to makingyour club outstanding.

Going orward, review these practices with your members annually to ensurethey continue to meet the clubs goals and reect the clubs identity. Ask districtleaders, particularly your assistant governor, or help as you implement andreview your practices as needed throughout the year.

The StrategicPlanning Guidecan help yourclub start a plan

to becomingstronger, moreeective, andmore vibrant.

As you read through each best practice, you will see the ollowing icons:

Questions to consider Ideas to try

Resources on

www.rotary.org


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2 BE A VIBRANT CLUB

Develop long-range goals that address the elementso an eective club.All members o the club should be involved in setting long-range goals. Tesegoals should cover the next three to ve Rotary years and address the elementsof an eective club: membership, service projects, e Rotary Foundation, andleadership development. Tey should also include strategies that build roomor exibility and innovation and plans or promoting your clubs successes ineach element. As your club evolves, these goals should be updated.

What isour clubsvision

statement?

How can our clubsstrategic plan beimproved?

Which members

are involved inmanaging long-range goals?

Devote a month o club meetings to developing astrategic plan using the Strategic Planning Guide.Spend the rst meeting analyzing your clubs

strengths and weaknesses, the opportunities and risks romyour community; the second on your vision statement; thethird on your major goals; and the ourth on your actionplan.

Schedule a club retreat to review the current strategic plan

to evaluate and update our goals.

Strategic Planning Guide

Use the Planning Guide for EffectiveRotary Clubsto set annual goals that alignwith your clubs long-range goals.Annual goals help you reach your long-range goals over time.Te planning guide helps you assess the current state o yourclub and set annual goals. Tese goals move the club towardyour long-range goals that capitalize on your strengths andaddress areas o weakness. Te guide should unction as aworking document that can be updated as needed.

How do we determine our annual goals?

How do we involve all members?

How oten do our club leaders review the planningguide?

Ask club committees topropose annual goals.

Conduct a communityneeds assessment beore settingannual goals.

Planning Guide orEfective Rotary Clubs(relevant sections can be

ound in the ollowing manuals)

Club Presidents Manual

Club Secretarys Manual

Club Treasurers Manual

ClubAdministration,Membership,Public Relations, Service Projects,Rotary FoundationCommitteeManuals
http://www.rotary.org/RIdocuments/en_pdf/strategic_planning_guide_en.pdfhttp://www.rotary.org/RIdocuments/en_doc/862en.dochttp://www.rotary.org/RIdocuments/en_doc/862en.dochttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_doc/862en.dochttp://www.rotary.org/RIdocuments/en_doc/862en.dochttp://www.rotary.org/RIdocuments/en_pdf/strategic_planning_guide_en.pdf


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3BE A VIBRANT CLUB

Ensure clear communication between club leaders, club members,and district leaders.Club leaders should work together to develop a plan or communicating with each other, clubmembers, and district leaders. In your communication plan, outline who will communicate with

whom, what method will be used, and when.

Who isresponsibleor inorming

members and districtleaders o our clubsactivities?

How do we shareinormation?

Which socialnetworking sites dowe use?

What inormation dowe go to our districtwebsite or?

Include a 10-minute openorum at the end o a clubmeeting once a month during

which club members are encouraged topresent new ideas or a topic ordiscussion.

Update your club website on a weekly ormonthly basis. Share this responsibility

with a group o members or allmembers, based on their role.

For members who are not regularInternet users, partner them withsomeone in the club who can help themnavigate the club website and socialnetworking sites, or provide printoutsas appropriate.

Best WebDesignPractices

(www.rotary.org/graphics Best Webdesign practices)

Conduct club assemblies thatinvolve members in the planningprocess and keep them inormedo Rotary activities.Club assemblies help all club members staycurrent and eel included in club activities. Many

clubs use assemblies as an opportunity or allmembers to discuss decisions that aect the cluband or committees to report on their activities.

How will our assemblies solicit input rom club members?

What topics will our club address in this years assemblies?

Who rom the district can we invite to our assemblies?

How oten will we hold assemblies?

Hold assembliesduring regularclub meetings.

Hold a quarterlyassembly or solicitinginnovative ideas romall members.

Club meetingand assemblyinormation

(www.rotary.orgMembers Running aclub Administration

Rotary club meetings)
http://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspxhttp://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspxhttp://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/Members/RunningAClub/Administration/Pages/clubmeetings.aspxhttp://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspxhttp://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspxhttp://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/web_design.aspx


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4 BE A VIBRANT CLUB

Amend club bylaws to refect the club committeestructure and roles and responsibilities o

club leaders.Modiy the Recommended Rotary Club Bylaws rom RI to reect yourclubs operations. Your clubs bylaws provide guidelines or managing theclub. Te Recommended Rotary Club Bylaws are intended to be exible tomeet the individual needs o each club. ake and adapt them to meet yourclubs unique identity. Over time, as your clubs practices evolve, revisityour bylaws and revise them to reect new practices and procedures.

Which cluboperations havechanged in the

last year?

Are there any proceduralchanges wed like totest run?

When was the last timewe reviewed or amendedour club bylaws?

Are our club bylawseasily accessible or clubmembers?

Ask members to review your bylaws and oersuggested changes at a scheduled club meeting.

Consider running club board-approved pilottests o new club procedures to see i they work beoreamending your bylaws.

RecommendedRotary ClubBylaws

Standard Rotary ClubConstitution

Provide or continuityin leadership to ensuredevelopment o utureleaders.Because Rotary club leadershipchanges annually, every club

needs a continual supply opotential leaders; those leadersmust work together rom yearto year. Tere are many ways toachieve continuity, includingmaking appointments ormultiple years; having a current,incoming, and past chair onall committees; and having thecurrent club president workclosely with the president-elect, president-nominee, and

immediate past president.

How dowe ensurethat we

have enoughcandidates toassume new clubpositions thisyear?

How does ourclub coordinatethe managemento projects thatlast more thanone year?

What positionshould someonehold beorebecomingpresident?

Distributea list oofces with

descriptions oresponsibilities toall members.

Conduct on thejob training or

incoming clubofcers at leastone month beoretaking ofce.

Organize aleadershipdevelopmentprogram toprepare interestedmembers orleadership roles.

Assign new mem-

bers a mentor whois a past presidentor current clubofcer.

LeadershipDevelop-ment: Your

Guide to Starting aProgram

Club PresidentsManual

Club Secretarys

Manual

Club TreasurersManual

ClubAdministration,Membership,Public Relations,Service Projects,Rotary FoundationCommitteeManuals
http://www.rotary.org/RIdocuments/en_doc/bylaws_club.dochttp://www.rotary.org/RIdocuments/en_doc/bylaws_club.dochttp://www.rotary.org/RIdocuments/en_doc/bylaws_club.dochttp://www.rotary.org/RIdocuments/en_pdf/constitution_club.pdfhttp://www.rotary.org/RIdocuments/en_pdf/constitution_club.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/220en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/229en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/222en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/constitution_club.pdfhttp://www.rotary.org/RIdocuments/en_pdf/constitution_club.pdfhttp://www.rotary.org/RIdocuments/en_doc/bylaws_club.dochttp://www.rotary.org/RIdocuments/en_doc/bylaws_club.dochttp://www.rotary.org/RIdocuments/en_doc/bylaws_club.doc


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5BE A VIBRANT CLUB

Ensure that every member is active in aclub project or unction.Club involvement teaches members about Rotary and helps retainthem as active members o the club. Active members eel ownershipo and dedication to their clubs projects.

In what ways does ourclub get membersinvolved in club

projects?

How oten do we ask memberswhat they want rom the clubor what they like and whatthey would like to change?

How do we ensure that allmembers voice their opinions?

Are our clubs projects diverse?

Ask members to help inan area that interests themrather than waiting or

them to volunteer.

Conduct a member interestsurvey, and use the results toplan projects and activities and todevelop weekly programs.

Have your weekly meeting bea service project rather than apresentation.

Communities inAction

Club Assessment Tools

ProjectLINK (www.rotary.org/projectlink)

Do our weekly club meetings include time ornetworking and social interaction?

Do our club activities include amily members?

How is our club using district or Rotary Internationalevents and groups to enhance relationships?

Hold monthly social events to help club members get to know each otherin a dierent setting.

Conduct annual surveys to nd out what kinds o social events memberswould like to attend and days o the week and times that are convenient.

Designate one club meeting every month or quarter or networking with othermembers to learn more about each others proession.

Make your service projects un to urther develop relationships among members.

Rotary Fellowships HandbookConvention registration atwww.rotary.org/convention

Provideopportunities

to developstrongerrelationships

among ellowclub members.Members who enjoyRotary will eel moreinvolved. Strong clubrelationships will alsosupport your clubsservice eorts.
http://www.rotary.org/RIdocuments/en_pdf/605a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/605a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_assessment_tools_en.pdfhttp://www.rotary.org/en/ServiceAndFellowship/ProjectResources/ProjectLINK/Pages/ridefault.aspxhttp://www.rotary.org/RIdocuments/en_pdf/729en.pdfhttp://www.rotary.org/en/members/events/convention/Pages/ridefault.aspxhttp://www.rotary.org/RIdocuments/en_pdf/729en.pdfhttp://www.rotary.org/en/members/events/convention/Pages/ridefault.aspxhttp://www.rotary.org/RIdocuments/en_pdf/729en.pdfhttp://www.rotary.org/en/ServiceAndFellowship/ProjectResources/ProjectLINK/Pages/ridefault.aspxhttp://www.rotary.org/RIdocuments/en_pdf/club_assessment_tools_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/605a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/605a_en.pdf


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What is ourclubs process ororienting new

members?

How many o our club

members are involved atthe district level?

How does our clubdevelop the leadershipskills o our members?

Appoint a club trainer or trainingcommittee to oversee the training planor your club.

Conduct a leadership skills assessment to seewhat skills your members would like to learn.

New Members inormation (www.rotary.orgMembers New members)

raining inormation (www.rotary.orgMembers raining)

New Member Orientation

Leadership Development: Your Guide to Starting a Program

Leadership Development Training Cycle

Develop a comprehensive training plan.raining is crucial or developing uture leaders and ensuring that currentclub ofcers are well inormed about Rotary, capable o leading the club,and providing better Rotary service. A comprehensive training planensures that these areas are addressed:

Club leaders attend district training meetings. Orientation or new members is provided consistently and regularly. Ongoing educational opportunities are available or current members. A leadership skills development program is available or all members.

Assign committeesthat support yourclubs needs.Tese committees include:

Club administration Membership Public relations Service projects e Rotary Foundation

Appoint other committeesas needed to support clubgoals. Whichever structureyou choose, a committeeshould serve an advisory rolethat encourages member

involvement and club action.

Whatcommit-tees does

our club have?

How can weimprove ourcurrent clubstructure?

How do ourcommitteescoordinate theirwork?

Small clubs:Consider howyou can

combine the work o

committees.Large clubs: Considerhaving additionalcommittees to get allmembers involvedand maximize yourservice potential.Have a committeeto plan each serviceproject or or yourclubs signatureactivity.

Consider a completelynew committeestructure or yourclub.

ClubCommitteeStructure

(www.rotary.org

MembersRunning a club

AdministrationRotary clubcommittees)

ClubAdministration,Membership,Public Relations,Service Projects,Rotary FoundationCommittee

Manuals

245-EN(11
http://www.rotary.org/en/Members/NewMembers/Pages/ridefault.aspxhttp://www.rotary.org/en/Members/NewMembers/Pages/ridefault.aspxhttp://www.rotary.org/EN/MEMBERS/TRAINING/Pages/ridefault.aspxhttp://www.rotary.org/RIdocuments/en_pdf/414en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/let_cycles_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226e_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226d_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226c_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226b_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/226a_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/club_committee_structure.pdfhttp://www.rotary.org/RIdocuments/en_pdf/let_cycles_en.pdfhttp://www.rotary.org/RIdocuments/en_pdf/250.pdfhttp://www.rotary.org/RIdocuments/en_pdf/414en.pdfhttp://www.rotary.org/EN/MEMBERS/TRAINING/Pages/ridefault.aspxhttp://www.rotary.org/en/Members/NewMembers/Pages/ridefault.aspx

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