MyCart.com

Hypothesis – Value Proposition

My Cart.com

For people in Colombia between ages of 35 and

40,

who need an established business and has

entrepreneurial interest, the MyCart.com service is

a consumer service that provides franchises with a

constant teaching and supply in the street food

market.

Unlike other food franchises, our franchise serves

as a training space to learn entrepreneurship

principles.

Prototype - Cart

My Cart.com

Double umbrella for rain or sun.

Brand’s name.

Personalized banner. Big wheels for easy transportation.

Easy and simple accounting system.

Best kitchen tools.

Advertisement.

Prototype – Website Home

My Cart.com

Prototype – Website Profiles

My Cart.com

Prototype – Entrepreneur Teaching

My Cart.com

Customer serviceCustomers are not a one time sale. Tips for maintaining customers in the long run.

Marketing 4 PProduct, Price, Place, Promotion. How these 4 factors affect my business?

Basic accountingMargins, cashflow, costs and revenue. Simple spreadsheets to know where the money is located.

Innovation and testingNew ways to launch products, recipes, or extras. Tips to quickly prove it in the market.

Investment and expansionInvestment methods to expand the business. Basic analysis of a purchase or acquisition.

Face to Face customer meeting- Target

People in Colombia. Between ages of 35 and 40. Low economic level. Poor education quality. Who need an established business. Street workers. Already have a food business but with the

problems/bad image as the rest.

Potential clients interviewed: 12 Interviews completed (other didn’t answer

the whole questions): 10

The diagram of the next slide shows some of the answers/observations of the interviewed...

Face to Face customer meetings- Observations/Conclusions

Face to Face customer meetings- Biggest problems in the market

My Cart.com

Government permissions – “Those guys don’t give us the opportunity to work”.

Police operations – “They confiscate our things and we never recover them”.

Health department – “They just have too much rules and specifications

that we can’t afford”. Price war –

“The client isn’t loyal and would buy from others if it’s cheaper”.

Low sales – “There are weeks where isn’t worth working”.

Assignment Conclusions/Lessons

My Cart.com

Review the business model. How will the financial movement work? How much cash is there for our client?

Being part of the project has to be financially attractive for the target.

The most important aspect is to acquire the permissions with the public sector for the calmness of our target.

The teaching lessons have to be simple, short and effective.

Some interviews with the final buyers can bring good data to the table.

It may be a good idea by beginning with a few clients and see the results.

Maybe the public sector is interested in doing an alliance.