THE PROXBOOK REPORTThe State Of The Proximity Industry

Q1 2016

Made by

THOMAS WALLECEO & CO-FOUNDER

thomas.walle@unacast.com@thomaswalle

THE WORLD’S LARGEST PROXIMITY NETWORK

+55 PSP 1.4m beacons

THE PROXIMITY ECO SYSTEM

THE PROXIMITY ECO SYSTEM

THE PROXIMITY ECO SYSTEM

THE PROXIMITY ECOSYSTEM

THE PROXBOOK REPORTThe State Of The Proximity Industry

Q1 2016

Made by

Proxbook is a service provided by Unacast

CATEGORIES OF PROXIMITY SOLUTION PROVIDERSThere are 5 categories of proximity companies

Proximity Solution Providers can be divided into five main categories. See the Proximity Ecosystem on the next page for a detailed breakdown

PSPCATEGORIES ON PROXBOOK

7%App

48%Platform

10%Hardware

4%Consulting

31%Platform & Hardware

Proxbook is a service provided by Unacast

PROXIMITY TECHNOLOGY AND SOFTWAREBeacons are the most popular technology

Analyzing customer behavior and proximity campaign results continue to be a high priority with 78% of new members prioritising data-driven marketing

Beacon Services

GPS/Geofencing

Wi-Fi Services

NFC Services

Audio Services

QR Code Services

LED Services

Magnetic Positioning

93%TECHNOLOGY*

54%51%

28%25%

16%18%

16%18%

10%5%

95%

2%1%

2%

% of total Proxbook members supporting a technology and software

Q4 2015 Q1 2016

Proxbook is a service provided by Unacast

PROXIMITY PRODUCTS AND SERVICESCompanies go beyond push communication

Companies are diversifying their product offerings as retailers explore opportunities beyond proximity push-notifications and coupons

Mobile Communication

Indoor Navigation

Proximity Advertising Networks

Online Retargeting

Digital Signage

Data Monetization

PRODUCTS*

73%75%

51%53%

27%

15%

11%6%

1%

34%

20%

5%+400%

+33%

+26%

% of total Proxbook members supporting a technology and software

Q4 2015 Q1 2016

Proxbook is a service provided by Unacast

INDUSTRY VERTICALS*Retail has the biggest potential

Retail is still the most popular industry vertical with 70% of Proximity Service Providers supporting services in this vertical, up from 68% in Q4

Retail 68%

Shopping Malls

Hotels/Tourism

Airports

Stadium/Sports

Cafe/Restaurant

Museums

Conference

Concerts/Festivals

Healthcare

Cinema/Theatre

Theme parks

Transportation

Automotive

Banking

Education

Gas/Service Stations

Logistics

Real Estate

62%

51% 52%49% 50%48% 49%

47% 47%44% 46%44% 44%

41% 43%37% 37%

35% 37%35% 37%

34%

32% 34%33% 33%

31% 33%25% 28%26% 27%26% 27%

70%

65%

% of total Proxbook members supporting a technology and software

Q4 2015

Q1 2016

37%

Proxbook is a service provided by Unacast

PROXIMITY SENSORS DEPLOYED GLOBALLYIndustry growth is meeting expectations

There are 4,988,500 beacons deployed by members of Proxbook, which is well aligned with ABI Research’s forecast of 8 million beacons by the end of 2016 and 400 million beacons deployed by 2020.

SENSORS DEPLOYED GLOBALLY*

Q2 2015

879,500

3,349,000 (+280%)

5,103,500 (+52%)

6,201,000 (+22%)

Q3 2015 Q4 2015 Q1 2016

Proxbook is a service provided by Unacast

BEACON STANDARDS Beacon engagement moves beyond apps

The gap between Apple’s iBeacon and Google’s Eddystone is closing, as 45% of companies support Eddystone, up from 38% in Q4

POPULARITY OF DIFFERENT BEACON STANDARDS*

90%

93%96%96%

5%

25%

38%

45%

6%7%

13%

Q4 2015 Q1 2016Q3 2015Q2 2015

Proxbook is a service provided by Unacast

+100 RETAIL USE CASES

Proxbook is a service provided by Unacast

RESULTS

SUMMARYTECHNOLOGIES

USEDGEOGRAPH

Y

Over 60 retailers in New York participated in a campaign that aimed to increase footfall into brick & mortar stores by leveraging proximity data.

Notify Nearby is a shopping app that helps users discover the inside scoop on their favorite brands. It relies heavily on user context, leveraging both their taste and location. When a user passes by a store offering brands they love, they can receive

notifications about anything from new product lines to special offers in the vicinity.

The initial results have been amazing, with 52% of passersby receiving a notification entering the stores. And at 67%, the notification engagement rate is six times more than average for push notifications. Notify Nearby started out in New York and is currently available across the US.

NEW YORK CITY RETAIL USE CASENew York’s big retailers convert passersby to in-store visits

BRANDS INVOLVED SOLUTIONS BY

60+retailers in New York

City

Beacons Geofencing

Notify Nearby

United States

52% passersby converted into entering a store28% made a purchase67% engagement for notifications (six times more than the average for push notifications)

THOMAS WALLECEO & CO-FOUNDERthomas.walle@unacast.com

@thomaswalle

www.proxbook.com