Streaming Opportunities Rick Grantham Global Access
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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club, Johannesburg, South Africa
Transcript of Streaming Opportunities Rick Grantham Global Access
Where have we come from…
…where are we going?
Connectivity
in-home
in-corporate
Drivers behind development?
Software
Operating systems
Codecs
File compression formats
Flash
.SWF, .FLV
Mpeg (1-4)
Network Infrastructure
hosting options
CDN’s
(Content Delivery Networks)
Undersea Cables and SeaCom
Undersea Cables and SeaCom
• Map showing cable route• 1.28 terabits per second, 17,000km in
length• Was completed in July 2009• Fast take-up in East Africa• Slow take-up in SA
– Is the problem physical, commercial or lack of market demand?
1.28 terrabits per second
Completed July 2009
Fast take-up in East Africa;
Slow take-up in SA
Brian Herlihy (Seacom CEO):
Problem is either:
3. Physical
4. Commercial
5. Market Demand
The Million Dollar Question?
When will domestic
bandwidth in SA be
sufficient to easily
download movies at
home?
Speaker Survey:● Between April
2010● And some
time in 2013!
Time for some entertainment…(may be offensive to sensitive viewers)
www.youtube.com/montypython
The New Web
Web 2.0
You do not need your own site – you can host almost everything on other sites
Also check out:
ZaNews (Zapiro)
SA Direct
Sho’tleft
and many others…
Audience
Internal (corporate)
Invited
or External?
Ideas on how to use video…
Internal Audience
Issues:
Bandwidth
Firewalls
Media players
External Audience
Issues:
Who are they?
Concurrent viewers?
Options:
Own site, CDN, Public site
Big screenvs
Small screen
Live vs Pre-record?
EG: BizNetwork use bothLength of videos?
GIBSfn
vs
Ted.com
Case Study: GIBS FN[www.gibs.co.za/gibs-fn.aspx]
Case Study: Gibs FN [www.gibs.co.za/gibs-fn.aspx]
NOTES:-Simple site
-Relevant to known audience
-Short and concise
-Extremely simple production
-Professional presentation
-5000+ viewers in year 1
The Opposite: Ted.com
NOTES:-Public site
-Broad reach
-Long clips
-Recorded at live events
-Professional presentation
-More from investment
-GIBS FN’s vision?
Audience
Internal (corporate)
Invited
or External?
Ideas on how to use video…
Internal Audience
Issues:
Bandwidth
Firewalls
Media players
External Audience
Issues:
Who are they?
Concurrent viewers?
Options:
Own site, CDN, Public site
Big screenvs
Small screen
Live vs Pre-record?
EG: BizNetwork use bothLength of videos?
GIBSfn
vs
Ted.com
Get it RIGHT
-Video must play easily
-Technology is available to make it work well
-Example… (SS)
News
-Early adopters in online video
-In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
More ideas for External Audiences
Branded Information
My favourite:
www.videojug.com
http://www.videojug.com/film/the-videojug-philosophy
More ideas for External Audiences
News
-Early adopters in online video
-In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
News
-Early adopters in online video
-In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
Branded Information
My favourite:
www.videojug.com
Branded Information
My favourite:
www.videojug.com Branded Entertainment
- Lots of options
See example…
(Sun Microsystems)
More ideas for External Audiences
News
-Early adopters in online video
-In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
News
-Early adopters in online video
-In SA see: Myvideo.co.za; TheTimes.co.za; News24.com; etc.
Branded Information
My favourite:
www.videojug.com
Branded Information
My favourite:
www.videojug.com Branded Entertainment
- Lots of options
See example…
(Sun Microsystems)
Branded Entertainment
- Lots of options
See example…
(Sun Microsystems)
Customised Messages
-Own your reputation
-Don’t rely on the mediaProduct Infomercials
-No one wants to see your TV commercial
-Package content people want to see
-Make available on Web and Mobile
Lots of Opportunities
- internal comms & training
- CEO visibility
But also more pitfalls
(we have all met the “IT Guy”)
And internal audiences…
Large screen
VS
Small screenThe “Private Media Network” concept
-Part satellite, part web
-(best of both worlds)
Two more options…
OnLine SlideShows
EG:
-Slideshare (very basic)
-SlideShowPro (includes audio)
Mobile
-SMS Shortcodes (EG sms GA to 33992)
-Zoopy (and other social media / video-sharing sites)
-More tricky than the web!
Typically 80% of costs are in Production, 20% in delivery
Video Production
A Few Tips:• Live (or live-record) is
more efficient than you think!
• Live enables Interactivity
• Single camera shoots require high editing costs (and time!)
• Prepare, Prepare, Prepare!
• Fit as much in 1 day as possible
• Look for output deals, not just once-off shoots
• Take care with simply recording a live event
Going Green
http://www.youtube.com/watch?v=PQ2oyr7rJz8
Going GREEN – Change to VIDEO
Ref: www.chooseclimate.org
For one person flying, return, JHB-Cape Town:– 117kg of fuel is used– Is equivalent to 365Kg of CO2– Is equivalent to three 60w lightbulbs
burning for one year or food eaten by 2 people in one year
– Contains as much carbon as all the air above 64m2 of the earth’s surface
