Fast MovingConsumer

Strategic Excellence in ActionLearn.Practice.

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Goods.Training and Consulting Solutions.

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1) Industry Challenges.2) Unique Approach.3) Training Solutions.4) Consulting Solutions

in knowledgeAlignmentis essential to achieve excellencein strategy and execution.

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1) Industry Challenges.Building successful, consumer-centric brands is dependent on the development of aligned, knowledgable teams working together to achieve excellence in both strategy and execution.

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marketing strategy.Build unified knowledge of

Develop effective pricing and promotion

Successfully manage diverse product portfolios.Translate insight into consumer focused brand planning.

Achieve alignment across sales and marketing functions.strategies.

Our work in the FMCG sector has enabled us to facilitate real and lasting change for our clients, helping to develop integrated teams with a broad and effective foundation of skills and knowledge. Across our Fortune 500 client base, our training and consulting solutions have supported companies to prepare themselves for new growth opportunities, review strategic decision making, embed new processes/strategy and instigate a cultural shift.

A number of FMCG companies have benefited from our support in recent years, including: Bacardi, BIC, L’Oréal, Nestle, Pepsico.

methods andRobusttools help develop a strongfoundation for growth.

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2) Unique Approach.Our Methodology. Our Tools.

Learn. Change in knowledge.

We ensure a universal level of desired knowledge and understanding is attained.

Practice. Change in Behavior.

We achieve lasting engagement through experiential learning techniques.

Apply. Change in Action.

We ensure that core concepts/processes are embedded into working practices.

Application Tools. To support our training and consulting services, we have developed a range of web and computer based tools to facilitate effective analysis and focused discussion.

This toolkit includes:

Business Simulations.Our world leading, custom-designed simulations can be described as immersive and dynamic «serious business games».

Mirroring real-world decision-making experiences in a competitive environment, our simulations help to create emotionally-charged environments, leading to real experiential learning.

We have cultivated a robust methodology complemented by exceptional business tools to help our clients develop a strong foundation for sustainable growth.

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STAR Portfolio Management Tool.

CHESS Competitive Strategy Review Tool.

Q-SWOTQuantitative SWOT Tool.

SAT Stakeholder Analysis Tool.

and bespokeEnergizingprograms develop aculture of success.

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3) Training Solutions.

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i) Co-Creation of Content.We develop training programs that combine academic theory and real-world experience alongside our clients.Programs are embedded with client processes/terminology to reinforce implementation and understanding.

We design, deliver and implement energizing, customized training programs focused on developing a culture of success in marketing and leadership.

ii) Agenda Alignment.Once content is agreed, an agenda is created to incorporate the various concepts and application sessions across 2 to 5 day programs.Programs are designed to achieve a balance of Learn. Practice. Apply.

iii) Dynamic Delivery.The delivery of compelling programs is our «raison d’être» and we are experienced in the creation of immersive learning environments.The use of simulations, tools and exercises ensures enduring learning.

Building Consumer-Centric BrandsStrategic Portfolio Management.Brand Adoption Model.Consumer Segmentation.

Situational and Competitive Analysis.Pricing and Promotion Strategy.Stakeholder Analysis.Innovation and Blue Ocean Strategy.

Example Concepts:

in-marketStimulatingworkshops ensure realworld application.

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4) Consulting Solutions.

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We offer stimulating in-market workshops and team coaching to ensure learning translates into real-world application.

To complement our training programs, we work with our clients to build and execute winning strategies for real-world market opportunities.These engagements are focused on embedding the use of the client-specific concepts, tools and processes that were explored as part of the development programs.Using your market data, our consultants will facilitate small groups to perform analysis and planning activities, including:

Other Initiatives.

We have also worked on a number of other client-specific projects, including the following:

Initial benchmarking/measurement of skills and knowledge.Review of existing marketing strategy and processes.Facilitation of planning and strategy discussions.Accelerate the integration of company-specific tools.

Situational Analysis.Stakeholder Analysis.Competitive Analysis.

General Marketing Planning.Brand Planning.Portfolio Management.

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Paris.15 Avenue de l’Opéra75001 ParisFrance

Theresa Mathiesen theresa.mathiesen@stratx.com Tel: +33 (0) 1 53 46 69 04 Mob: +33 (0) 6 77 28 88 83

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