Stratgic Play - Doing the Right Thing at the Right Time
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Doing the Right Thing at the Right Time Strategic Play Cory Foy Director of Corporate Education The Iron Yard @cory_foy [email protected] https://www.flickr.com/photos/sashaiw/12625143425/
Transcript of Stratgic Play - Doing the Right Thing at the Right Time
Doing the Right Thing at the Right Time
Strategic PlayCory FoyDirector of Corporate EducationThe Iron Yard@[email protected]
https://www.flickr.com/photos/sashaiw/12625143425/
https://www.flickr.com/photos/brizzlebornandbred/5922102746
Strategy
A high level plan to achieve one or more goals under conditions
of uncertainty.
https://en.wikipedia.org/wiki/Strategy
Foobiotics, Inc.
❖ Builds custom web and mobile solutions for customers using Java and Ruby
❖ Doesn’t do maintenance, generally turns solutions over to the customer
https://www.flickr.com/photos/opensourceway/6006414578
Crowdsourced Weather with IoT
❖ We’ll send people IoT devices
❖ They’ll put them outside and connect to their WiFi
❖ It will send us the weather from their location
❖ ???
❖ Profit!
As a customer, I want to have a device with weather sensors so I
can track the weather
As a customer, I want to connect my device to my WiFi so it can
send data
As a weather person, I want to be able to see data from the various
locations so I can track more accurate data
As a customer, I want to be able to see a history of weather from my device so I can track the weather
at my location
Strategy?
Who What
Where When WhyHow
OODA (Boyd’s Cycle)
OODA and Wardley Mapping
ObserveDetermine Needs
Create Value ChainMap
Orient Challenge if you really need to build itUpdate and adjust your map
Decide
Decide Where to attack (then Why)Methods (How + Approach)
Simple (Break into teams, FIST)Evaluate (Canvas)
Act Act! (Get Stuff Done)Iterate
Making Tea
LeavesHeat SourceCup Water User
Pour
Place
Remove
Add
Wait
Deliver
Valu
e C
hain
Visi
ble
Invi
sibl
e
User
Cup of Tea
Tea
Hot Water
WaterKettle
Power
Genesis CustomBuilt
Product (+ rental)
Commodity(+ utility)
Evolution
http
s://w
ww
.flic
kr.co
m/p
hoto
s/ga
ryha
yes/
4502
0261
70ht
tps:/
/en.
wik
iped
ia.o
rg/w
iki/
Com
pute
r
Valu
e C
hain
Visi
ble
Invi
sibl
eCup of Tea
TeaHot Water
Water
Kettle
Power
Genesis CustomBuilt
Product (+ rental)
Commodity(+ utility)
Evolution
Valu
e C
hain
Visi
ble
Invi
sibl
eIoT Device
Customer
Network
WiFiServer
Security
Configuration
Communication
Measurement
Valu
e C
hain
Visi
ble
Invi
sibl
e
Genesis CustomBuilt
Product (+ rental)
Commodity(+ utility)
Evolution
IoT Device
Network
WiFiServerSecurity
Configuration
Communication
Measurement
Valu
e C
hain
Visi
ble
Invi
sibl
e
Genesis CustomBuilt
Product (+ rental)
Commodity(+ utility)
Evolution
IoT Device
Network
WiFiServerSecurity
Configuration
Communication
Measurement
OODA and Wardley Mapping
ObserveDetermine Needs
Create Value ChainMap
Orient Challenge if you really need to build itUpdate and adjust your map
Decide
Decide Where to attack (then Why)Methods (How + Approach)
Simple (Break into teams, FIST)Evaluate (Canvas)
Act Act! (Get Stuff Done)Iterate
Mar
ket D
iffer
entia
tion
Alignment to Business Purpose
Mar
ket D
iffer
entia
tion
Alignment to Business Purpose
Partner
Parity
Differentiating
Who Cares?
Mar
ket D
iffer
entia
tion
Alignment to Business Purpose
Partner
Parity
Differentiating
Who Cares?
IoT Device
Network
WiFi
Server
Security
Configuration
Communication
Measurement
Configuration
Product Vision Statement
❖ For [target customer]
❖ Who [statement of need]
❖ The [product] is a [product category] that [key benefit]
❖ Unlike [primary competitive alternative] our product [statement of differentiation]
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
1
4
3
2
59
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
3
2
59
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
3
History of Weather
Increased real-time data points
59
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
Sell on web site
History of Weather
Increased real-time data points
59
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
59
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
Sell Devices
Subscription Services
9
7
6
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
Sell Devices
Subscription Services
9
7
TechnologistsSales
Weather ExpertsAnalysts
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
Sell Devices
Subscription Services
9
Low Cost IoTPartnersAnalytics
TechnologistsSales
Weather ExpertsAnalysts
8
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
Sell Devices
Subscription Services
9
Low Cost IoTPartnersAnalytics
TechnologistsSales
Weather ExpertsAnalysts
Manufacturers
Weather Service
Communities
Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of Weather
Increased real-time data points
Sell Devices
Subscription Services
Value-DrivenSubscription-Based
Low Cost IoTPartnersAnalytics
TechnologistsSales
Weather ExpertsAnalysts
Manufacturers
Weather Service
Communities
Cory FoyDirector of Corporate EducationThe Iron Yard@[email protected]
www.businessmodelgeneration.com/canvas/bmc
www.informit.com/articles/article.aspx?p=1384195
blog.gardeviance.org/2015/02/an-introduction-to-wardley-value-chain.html
blog.coryfoy.com/2014/01/product-vision-statements-aka-your-elevator-pitch/
Business Model Canvas
Purpose-Based Alignment Model
Wardley Maps
Product Vision Statements
