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    Strategy ToolsMapping Out Your Best Possible Direction

    What makes you stand out from the crowd?

    iStockphoto/hidesy

    Strategy is the art of working out how you'll "win" in business and in life.This section of Mind Tools teachesmore than 75 individual strategy skills, ranging from simple situational analysistechniques to tools that can help you craft a unique and successful competitive position.Use theBrowse by Categorybox to target specific strategy models, or skim thelist belowto explore the full rangeof techniques. Enjoy using these tools!

    Browse by Category

    Core Strategy Tools

    Competitive Advantage

    Strategic Options

    Organization DesignStrategic Prioritization

    Executing Strategy

    Sourcing and Purchasing Strategy

    Marketing Strategy

    Manufacturing and OperationsQuality Strategy

    Free Tools Mind Tools Club

    What is Strategy?The Three Levels of Strategy

    Core Strategy Tools

    SWOT AnalysisStrengths, Weaknesses, Opportunities and Threats

    The TOWS Matrix

    Developing Strategic Options from an External-Internal Analysis

    Porters Five ForcesUnderstanding Power in a Situation

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    PEST Analysis

    Identifying "Big Picture" Opportunities and Threats

    Critical Success Factors

    Identifying the Things That Really Matter for SuccessUnderstanding Competitive Advantage

    USP Analysis

    Finding Your Competitive Position

    Core Competence Analysis

    Building Sustainable Competitive Advantage

    Porters Diamond

    Shaping Your Strategy to Reflect National Strengths and Weaknesses

    Porter's Four Corners Model

    Predicting Competitor Behavior

    Kay's Distinctive Capabilities FrameworkUsing Relationships to Build Competitive Advantage

    The ADL Matrix

    How Industry Position Influences Your Strategy

    Ohmae's 3C ModelBringing Together Different Aspects of Strategic Thinking

    VRIO AnalysisMaking the Most of Organizational Resources

    Competitive Intelligence

    Understanding Your Competitive Position

    Weisbord's Six-Box Model

    A Starting Point for Diagnosing Organizational Issues

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    Kotler and Keller's Five Product LevelsExceeding Customer Expectations

    Strategic Options

    Developing Your StrategyFinding Your Path to Success

    Porter's Generic Strategies

    Choosing Your Route to Competitive Advantage

    Bowmans Strategy Clock

    Making Sense of Eight Competitive Positions

    Mintzberg's 5 Ps of StrategyDeveloping a Better Strategy

    Blue Ocean StrategyLeaving Your Competition Far Behind

    Scenario Analysis

    Exploring Different Futures

    Understanding Game Theory

    Using Reason to Predict Future Behavior

    The Value Disciplines ModelBasing Strategy on Value

    Value-Based ManagementManaging for the Long Term by Maximizing Value, Not Profit

    The Business Motivation ModelPreparing a Resilient Business Plan

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    Disruptive Technologies

    Recognize the Impact of New Products

    Organization Design

    Organization DesignAligning Organizational Structure With Business Goals

    The McKinsey 7S Framework

    Ensuring That All Parts of Your Organization Work in Harmony

    The EPRG Model

    Growing Into a Global Company

    Miles and Snow's Organizational Strategies

    Aligning Organizational Structure and Strategy

    Mintzberg's Organizational Configurations

    Understanding the Structure of Your Organization

    The Greiner Curve

    Surviving the Crises That Come With Growth

    The Pyramid of Organizational DevelopmentManaging the Steps of Growth

    Strategic AlliancesPartnering for Mutual Benefit

    DiversificationReducing Business Risk and Expanding Market Size

    Adizes' Corporate LifecycleIdentifying the Patterns of Growth and Decline

    Strategic Prioritization

    The Boston Matrix

    Focusing Effort to Give the Greatest Returns

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    The GE-McKinsey MatrixDetermining Investment Priorities

    Porter's Value Chain

    Understanding How Value is Created Within Organizations

    Value Chain Analysis

    Achieving Excellence in the Things That Matter

    Executing Strategy

    Mission Statements and Vision StatementsThe Power of Purpose

    Practical Business PlanningUnderstanding the Components of Future Success

    The Pyramid of PurposeCommunicating Strategy Concisely

    VMOST Analysis

    Ensuring That Organizational Activities Deliver Your Vision of the Future

    The Hoshin Planning SystemSteering Everyone in the Right Direction

    The Balanced ScorecardMotivating Employees to Deliver Your Strategy

    The Triple Bottom LineMeasuring Your Organization's Wider Impact

    Corporate GovernanceKeeping Organizations Accountable

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    Employer Branding

    Creating a Worker-Friendly Culture

    Simons' Seven Strategy Questions

    Improving the Implementation of Your Strategy

    Turnaround Management

    Rescuing a Struggling Organization

    Sourcing and Purchasing Strategy

    The Outsourcing Decision Matrix

    Analyzing the Make-or-Buy Decision

    Working with Outsourced Suppliers

    Communication and Clear Expectations Are Key

    The Kraljic Portfolio Purchasing Model

    Assessing Risk and Maximizing Profits

    Procurement ManagementIncreasing the Strategic Value of Purchasing

    Supplier Relationship Management (SRM)

    Managing Suppliers Effectively

    Words Used in... OutsourcingA Glossary of Terms

    10 Cs of Supplier EvaluationEvaluating Potential Suppliers

    Marketing Strategy

    Developing Your Marketing StrategyConnecting Products With Customers

    The Marketing Mix and 4 PsUnderstanding How to Position Your Market Offering

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    The 4S Web Marketing MixConsidering Key Online Marketing Elements

    Market SegmentationUnderstanding Different Customer Needs

    The Product Life Cycle

    Managing Your Product to Maximize Success

    The Product Diffusion Curve

    Keeping Your Marketing Message Fresh

    The Ansoff Matrix

    Understanding the Different Risks of Different Options

    The Sales Funnel

    Keeping Control of Your Sales Pipeline

    Customer Experience Mapping

    Seeing Your Business Through the Eyes of Your Customers

    The Brand Pyramid

    Building Customer Loyalty

    Keller's Brand Equity Model

    Building a Powerful Brand

    Kapferer's Brand Identity Prism

    Identifying Your Brand's Voice

    Corporate Social Responsibility

    Benefiting Both Your Business and the Community

    Manufacturing and Operations

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    Lean Manufacturing

    Working More Efficiently

    Kaizen

    Gaining the Full Benefits of Continuous Improvement

    Kanban

    Creating Efficiency in the Workplace

    The Product-Process Matrix

    Using the Right Process for the Volume of Work You're Doing

    Just In Time (JIT)

    Reducing Inventory, Minimizing Waste, and Responding to Your Customers

    The 5S System

    Reducing Waste and Increasing Productivity

    Business Process ReengineeringUsing Radical Change to Improve Organizational Performance

    Value Stream MappingMaking Improvements That Add Value

    Achieving Economies of ScaleUnderstanding Why Bigger Can Be Better

    The Innovation CircleA Process for Introducing New Products and Services

    The RATER ModelFive Ways to Measure Service

    The Theory of Constraints (TOC)Strengthening Your "Weakest Link"

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    Green ManagementTaking Steps Towards A Greener Brand

    Quality Strategy

    Zero DefectsGetting It Right First Time

    Crosby's 14 Steps for ImprovementOrganizing Long Term Quality Improvement

    Total Quality Management (TQM)

    Delivering Quality at Every Level

    Deming's 14-Point PhilosophyA Recipe for Total Quality

    Six SigmaImproving Quality Systematically

    House of Quality DiagramsBuilding Customer Satisfaction Into New Products

    Benchmarking

    Comparing Your Performance With the Best

    Critical to Quality (CTQ) TreesTranslating Broad Needs to Require

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