Strategy to launch a basketball League
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Transcript of Strategy to launch a basketball League
INDIAN BASKETBALL LEAGUE
Presented By: Amit Kumar and Nishant JainGroup 1
"Basketball in India is a goldmine waiting to be developed” – Bill Harris(Coach- Indian national team)
Agenda
Promote the game of basketball How ?
Why?
Competition in the market
Suggested format of the league
Revenue Model
Bidding Model
SWOT Analysis
Action Plan
Promote the game of basketball: How ?
Follow NBA’s initiative NBA’s challenge- make basketball the 2nd most popular
game of India NBA wants huge viewership from India NBA to build 100 basketball courts in India in next 5
years NBA has already held 3 seasons of Mahindra challenge The domino effect will create awareness as well as the
hoopla for basketball NBA appointed Justice Troy as basketball operations
head in India
Promote the game of basketball….
Launch a league Association can launch its own league
Can make use of infrastructure being built by NBA
Franchisee model will fetch more money
Charisma of international players will attract viewers
League can give visibility to local teams and players
It has multiple revenue streams
Promote the game of basketball – Why? Success of other leagues
Formula1, IPL, EPL, Hockey,Wresteling Demographic changes in the society Psychographic changes in the society Strong viewership in India for sports and
entertainment Short duration and simplicity of the
game Rising number of sports channels
IPL and EPL
Competition in the market
Sports Cricket, Soccer, Wrestling
Cinema Television
Soap, reality shows, news Travel and tours Food chains
Suggested model of the game Age Group: under 18 years. & above 18 years. Format of the tournament: Group Stage,
Single Round-robin and Knockout Number of groups: 8 Number of teams: 32 No of matches: 80 Venue: India
All Metros Kochi (Kerala) Chandigarh (Punjab)
Group1
4 Teams
Group2
4 Teams
Group3
4 Teams
Group4
4 Teams
Group5
4 Teams
Group6
4 Teams
Group7
4 Teams
Group8
4 Teams
Total Number of Matches: 4c2 x 8
Total Number of Matches: 8c2
Round 1
Round 2
Finals
Total Number of Matches: 2
Total Number of Matches: 2
48
28
=
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Fixture Format : Main Event
3rd Place
Semi finals
Enrollment Process
State Teams
Organizational Teams
Log on to www.ibpl.com and register
Registration closes on April 30, 2012
Business Model
Sponsors
Broadcasters IBPL Franchises
Title & Licensing
Media Rights
Bids & Franchis
eRights
• Sponsors• Gate
Money• Merchandi
se
Share from:Central
RevenueMedia Rights
Advertisers
Projected Revenue
Year 1 Year 2 Year 30
50
100
150
200
250
145
180
225
6284
1038396
122
Chart Title
I. IncomeII. ExpensesProfit
Bidding Model and team formationAnnouncement
of tender inviting
Bids
One team per
franchisee
Awarding of
franchise
Awarding of
players to
franchises
Maximum 3
foreign players
per team
Auction for
foreign players
Each team:
minimum 8
national/regiona
l players, maximu
m 2 internat
ional
2 players under
18 from national teams
Each franchise: Only
one team
Auction for teams
Auction for foreign players
Team composition
SWOT Analysis• Brand Value• Networking• International
Players• NBA
• Competition• Low
viewership• Lack of funds
• Early Retirement of players
• Copy of strategy
• Integrity towards Country
• Exposure of local talent
• Global acceptance
• Commercialization of the game
• New source of entertainment
S W
TO
Action plan
Set up a tournament committee Design a tournament layout Fix the budget Plan the venues Invite teams Approach sponsors Start Promotion
Thank You