Strategy, Style and Students
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Strategy, Style and Students
@RIT_Erin | #hewebpitt
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Hello.
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Who am I?• Erin Supinka, real live college
student
• Rochester Institute of Technology, Journalism, Digital Business
• Student Content Producer
• Lover of all things social
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How did I get here?
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My first love.
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#mentor
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Why do I matter?
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Why do I matter?
I’m part of who you’re trying to reach!
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“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
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“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
Okay, we’ll bite. You do it.
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“I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
“You’re young/online/ have time.
Figure this outALL THE ACCOUNTS
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Strategy Guide
• Explanations of platforms
• Best practices
• Pros and Cons of the platform
• Needs to be active!*
• By platform
• Stand alone sections
• Simple explanations, with option or more info
• People do not like being told what to do
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Strategy + Students
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#Hashtags
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Promoted#mydukeRoom
#RITstudents
#RITgrad
Organic#onlyatRIT
#dlotprobs
#RITgrad
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My Network:
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Peter
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Peter
Kevin
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Peter
Kevin
Christina
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Peter
Kevin
Christina
Melissa
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RIT
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Who are these students? !
Where are they?
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Find your campus leaders.
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Find your leaders
• Student Government
• Ambassadors
• Tour guides
• Peer Mentors
• Club/Organization Presidents
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Things to Remember:Strategy
• Keep it digestible • Stand alone pieces if possible • People don’t like being told
what to do • Show them what is possible
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Things to Remember:Students
• Interact with us! Share our stuff • Don’t just stop there, reach out to us and
develop a partnership. • We are your network - your eyes and
ears all over campus • Find your student leaders!
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The only negative about students…
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Thank you! + #hireerin
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Questions?