Strategy Recommendation for Pepsico
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Recommendation/suggestion for Pepsico
Transcript of Strategy Recommendation for Pepsico
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Strategy recommendation for PepsicoMarket Share for Pepsi and Coke
Roles for target MarketLeader (Coke)Challenger (Pepsico)Follower NicherStrategiesDirect approach or Frontal Attack (Price)Indirect approach or Flank Attack (Product differentiation)Radical approach or Encirclement Attack (New product)Value ExplorationFood Division should expandTrend towards healthy drinksValue CreationExpand in Rural & Remote destinationsNon carbonated juice segment: Gauva, Grapes, Sapota/ ChikkuSWOT Analysis
