Strategy Framework

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Transcript of Strategy Framework

  • Strictly Confidential November 2016 Slide 1

    Franky Van Damme

    Managing Partner, PSX Advisors

    [email protected]

    Strategy, a practical Approach

  • Strictly Confidential November 2016 Slide 2

    Guideline

    This set off templates is made to guide your thoughts towards making a

    set of discrete choices with respect to the near and medium term

    strategic direction and identify the outstanding issues that form the

    barriers to making these choice.

    The provided templates are based on exercises, so the content may not

    always be relevant to you, just read it as an example.

    Management should inform the Strategy Committee about the As-Is

    situation.

    A Strategy Workshop is not exact science, so make use off your

    imagination and wildest dreams.

    Use the templates as a way to

    Together this should land in a down to earth/executable approach.

  • Strictly Confidential November 2016 Slide 3

    What is a Strategy

    Strategy is about getting from where you are now to a place

    where it is worthwhile being. Strategy is also about

    getting there through competitive advantage,

    with least difficulty and in least time.

    A strategy is an integrated set of choices

    which positions the firm in its industry so

    as to create sustainable advantage

    relative to competition and superior

    financial returns

  • Strictly Confidential November 2016 Slide 4

    Strategy, is about.

    Making a set of choices

    Create superior shareholder value

    Formulate an answer to Key questions

    from Board members and Shareholders

    Setting the Management agenda

  • Strictly Confidential November 2016 Slide 5

    The Cascade of Choices

    How will we

    win in

    chosen

    markets?

    What

    management

    systems are

    required?

    What are our

    goals and

    aspirations?

    What

    capabilities

    must be in

    place to win?

    Where will

    we play?

    In what market space(s)?

    Products

    Channels (partners)

    Customer segments

    GeographiesWhat is our unique value

    proposition to the target

    markets?

    What are our sources of

    competitive advantageOrganizational

    strategy

  • Strictly Confidential November 2016 Slide 6

    Range of options considered

    Real tradeoffs made

    Resources focused

    Genuine

    Robust

    Actionable

    Compelling

    Strategic logic tested

    Valid, asymmetrical data utilized

    Translated into concrete action plans

    Implementable in relevant time frame

    Management team cognitively and emotionally

    committed

    Characteristics of a Good Strategy

  • Strictly Confidential November 2016 Slide 7

    Challenges to Making Strategic Choices

    Choices do not get made

    Continual study of unresolved issues

    Decision / gridlock

    Choices appear to get made, but fall apart

    False consensus

    Weak consensus

    Choices are not robust

    Invalid data

    Untested inferences

    Choices get made, but action is not timely

    Drawn-out choice process

    Time consuming buy-in process

  • Strictly Confidential November 2016 Slide 8

    The Strategy Framework

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

    Initiation

    Implementation

  • Strictly Confidential November 2016 Slide 9

    Provide input to Key Questions

    Which subjects need to be tackled by the Strategy Committee?

    Which critical issues/questions need to be resolved by the Strategy Committee?

    What do you see as the major Value Drivers for The Company?

    Board involvement is required

    Agreement on

    Mission of the Strategy Committee.

    Team members of the Strategy Committee.

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 10

    Goals and Aspirations

    Mission Vision - Goal

    Values Non Negotiables

    Timing

    Financial objectives

    Non-financial objectives

    Quality objectives

    Value drivers

    Critical issues Key questions

  • Strictly Confidential November 2016 Slide 11

    Key Figures

    Where did The Company generated revenue in the past years?

    Which business segments are the most attractive?

    What's our Relative Market Share?

    Where does The Company invest in?

    What amount of new business does The Company creates?

    Which Products/Clients generate the most ROI?

    The Achievements

    Clients

    How happy are the Clients?

    Why do Clients buy?

    Why do we Win/Lose business?

    How do prospects view The Company?

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 12

    Knowing Your Business

    Revenue

    Order Intake

    Investments

    Financials

    Staff

    SWOT

    Customer Satisfaction

  • Strictly Confidential November 2016 Slide 13

    The Market

    Whats on the agenda of the Institutions?

    What are the Trends in the Market?

    Where does the Market invest in?

    How big is the market?

    What is the most attractive market?

    The Market

    The Competition

    Where is the Competition active?

    Where have they invest in?

    Why do they Win business?

    Who will be the future Competitors?

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 14

    The Market

    Industry Attractiveness

    Customer Purchasing Criteria Key Success Factors

    The Five Forces Porter

    PESTEL

    Total Market Demand

    Demand Forecasting

  • Strictly Confidential November 2016 Slide 15

    Competitiveness

    Market Players

    Competitive Advantage and Position

    Competitors Key Figures

    Grant Analysis

  • Strictly Confidential November 2016 Slide 16

    Creating Scenarios

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 17

    Creating Scenarios

    Mapping your ideas

    The Critical Uncertainties

    Portfolio Strategies Mc Kinsey

    Relative Market Share BCG

    Market Strategies Ansoff

    Competitive Strategies Porter

    Market Positioning Treacy & Wiersema

    Blue Ocean Strategy Kim & Mauborgne

    Progressive Approximation

  • Strictly Confidential November 2016 Slide 18

    Developing Scenarios

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 19

    Developing Scenarios

    Vision and Value Proposition

    Market potential and Attractiveness

    Business Model Canvas

    Operational and Financial aspects

    The competitive position

    Key Performance Indicators and Key Success Factors

    Acceleration and Fall back

    Risk assessment

    Potential Roadblocks

  • Strictly Confidential November 2016 Slide 20

    Evaluating Scenarios

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

  • Strictly Confidential November 2016 Slide 21

    Evaluating Scenarios

    Points of Tension

    Data Validation

    SWOT assessment

    SAF assessment

    Missing Data and Information

  • Strictly Confidential November 2016 Slide 22

    The Chosen Strategy

    Strategy

    Framework

    Goals and

    Aspirations

    The As-Is

    Situation

    The Market

    ScenariosEvaluation

    Chosen

    Strategy

    PSX nv

    Initiation

    Implementation