Strategy for Social Intranet SuccessJoel OlesonGlobal Evangelist@joelolesonCollabShow.comViewDo Labs

SPC291

Joel Oleson – CollabShow.com@joeloleson

• First SharePoint Admin• Former Microsoft IT & Product Team• Top 5 SharePoint Influencer over past 3 years • Popular SharePoint Blogger• Global Community Builder• Epic Traveler - TravelingEpic.com – Speaking and Traveling to

over 140 Countries

2

Agenda•Evolution of the Intranet•Ways the Traditional Intranet Fails•Strategies for Designing & Building the Social Intranet

Evolution of the Intranet

Intranet 2000 – Employee Handbook

• Top Down• Corporate News• One Main Page of Links• Forms, Policies & Procedures

Intranet 2010 – Few to many• Portal Integration• Top of Intranet is Corporate Communication • Then deeper split for Team and Group Collab

• Self Service • KPIs & Dashboards• Some attempts at:• Wikis• Blogs

Intranet 2014+

• Any Device: BYOD• Secure: Work from anywhere• Many to Many Collaboration• Universal Global yet local• Unified Streams• Simplified

Sam Marshall, ClearBox Consulting for the Intranet Benchmarking Forum

Courtesy:Infocentric

Enterprise Social Maturity Spectrum

Goals

Measurement

Engagement

Cultural Change

Courtesy:ViewDo Labs

Why the Traditional Intranet Fails

Stale Out of Date Information

Disorganized Information & Poor Search Functionality

Too much focus on tools not enough on culture

Unclear Strategy

“To err is human. Therefore one of the most important skills we can develop is course correction. It’s direly important to understand when a mistake is a mistake, to learn from our indiscretions, to change course and move forward a better person” – the minimalists

SharePoint Social or Yammer?Go Yammer Immediate adoption Rapid innovationConnect everyone

SharePoint on-premises and YammerService Pack 1 & Yammer app for SharePoint

SharePoint Social futuresCommitted to another SharePoint on-premises release

Social capabilities will be maintained

Don’t plan on adding new features

Social’s future: Yammer and Office 365Continued hybrid improvements

Organizations see a 25% boost in productivity with social technologies…

“The key to Social Enterprise success… People don’t need a new siloed channel. They already have many. ESN is [designed] to help them collaborate, share, communicate better to get their work done.” -Sanjay Abraham, Cap Gemini

Wireframing & Agile• Focusing on Agile development and wireframing methods, intranet

teams are completing design and deployment within much shorter timeframes. – Top Intranets Report Norman Nielsen

Tips for incorporating successful design patterns and best practices into your intranet• Responsive design on intranets +

Mobile considerations• Agile development• Early wireframing to aid development

and buy-in• Search: Global, local, and people• Persisted Nav for on and off platform• Streamline megamenus• Filmstrips and carousels• Flat design

• Visual design to support the brand and desired tone

• Powerful images and photographs• Continued integration and evolution

of social tools• Coaxing employees to engage • Gamification strategies to update

profiles• Governance• Organizational vision within a

framework• Simple UI/UX in templates

Style GuideIdeas based on Norman Nielsen Top Intranets 2014

Real World Intranet Trends

•Global Nav•News, Social Streams & Activity Streams•Clean UI / Search focused•Responsive Web Design #RWD• Simplify / Personalize

Global Nav Bar

App Menu with IconsNotifications

Personalized LoginGear for settings

Global Nav BarSearch, mail, calendar

Global profilesGlobal Configuration

Rich persisted loginNetwork feeds

& Profiles

News, Social Streams & Activity Streams

GroupsUnifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond.

Provides you with a rich and seamless collaboration experience across applications

Content and signals across Office 365 auto-populating the Office Graph for teams.

Insights derived with machine learning to help YOU get the job done right NOW

Office GraphExchange

SharePoin

t

Yammer

Lync

Yammer web partAdd on search, team site, my site

or SharePoint page.

Social StreamsIntegrated

instant messaging & communications

notifications& apps

Social Stream

(Courtesy Beezy)

Social Stream

(Courtesy Beezy)

Streams

Notification

Activity Stream and News

Clean UI and Focus on Search

Clean DesignSearch focused

Favorites:Pin documents

Personal Login

Quick linksGlobal navbar

Filtered News: Blogs

AnnouncementsNews

Responsive Web Design

What is the same from day to day?Cool global Nav bar…

Responsive Web Design + SharePoint Demo…

ScreenshotCourtesyharmon.ie

Unified Mobile StreamSharePoint & Yammer

Simplify Personalize and Target

Filtered News

Lots of picturesLots of icons

Pictures of Employees

ScreenshotCourtesyIkea Netherlands

Personalized• My Pages• My Apps• My Contacts• My Links

ScreenshotCourtesyCity of Busselton

Personalized• News• Sites• Communities• Links

Screenshot gNet

Personalized Widgets

My WorkMy Tools & ReportsCareer & Benefits

Company

Screenshot courtesy of Target Canada

Recommended based on your interests or profile

Clean Design information filtered by

popularity

Regional Editions based on location & Language

Screenshot Hufingtonpost.com

All Together Now…

Activity Stream

Site AlertsProfile plus

Recent Docs

Quick Links

Icon based shortcuts

Global Nav

Site Nav

Screenshot appears courtesy of Disney Consumer Products

4 Pages instead of 1…

Icons for Apps

Unified Stream for News, Social, & External News + Site Activities

and Calendars

Do you feel the Brand?

Personalized

Social StreamNews

PerformanceDashboard

Screenshot courtesy of Virgin America

Wrap up & Action Items

• Focus on Culture• Strategy based on Iterative #Agile Listen and FailFast approach• Continuous Development• Responsive Web for Mobile and Devices you can’t anticipate• Focus on the Big Picture Business Needs (Not Platform and Features)

and the Solutions and Biz Justification (ROI/REJ) will come

• Let’s connect socially! - Joel Oleson• http://www.collabshow.com & http://travelingepic.com

Microsoft Enterprise Social ResourcesEngage us in the SPC14 Social Track SPC14 announcement:

Work like a network! Enterprise social and the future of work

Sites, Blogs & Twitter Collabshow.com Blog.viewdolabs.com Enterprise Social Customer Success - Yammer Success Center - EnterpriseSocial.com -

The Responsive Org Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite Blogs: Yammer Office 365 Twitter: @Yammer @Office365

Research/Whitepaper Gartner: Magic Quadrant for Social Software in the Workplace - Evolution of the networked enterprise:

McKinsey Global Survey results - Yammer’s 2013 Business Value Survey Results - The Rise Of Enterprise Social Networks

Press How Red Robin Transformed Its Business With Yammer -

How Teach for America gets the most out of Yammer on a shoestring budget - HK firm creates idea melting pot for 4,000 employees - LexisNexis found that employees who use Yammer are way happier - Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year - How Microsoft got its own employees to use Yammer

Videos Move Faster Together - Transform the Way You Work with Yammer

#WorkLikeANetwork

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.