Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local...

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Transcript of Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local...

Page 1: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.
Page 2: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

Strategy

• Focus on market as well as technology • Enhanced export assistance• Showcasing to gain local reference sites to

support export strategies

Page 3: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

Market Sector Focus

• Financial services profile pilot– Event– Follow up

Next sectors• Environmental• Mobile• Mining• Government • Freight & Logistics

Page 4: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

ATS Export Assistance

ATS ESG

Page 5: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

DSRD Export Assistance

NEOPExport Research

& Planning

Post Market Visit Follow Up

Trade Missions Exhibitions

+ Independent Market Visit

Eligible, Export Capable SMEs

BDM Consultation

FOLLOW-UP

PLAN MARKET VISIT

ASSESS

Page 6: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

Strategic Export Assistance

NEOPExport Research

& Planning

Post Market Visit Follow Up

Trade Missions Exhibitions

+ Independent Market Visit

Eligible, Export Capable SMEs

BDM Consultation

FOLLOW-UP

PLAN MARKET VISIT

ASSESS

ATS ESG

Page 7: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

Case Study – Ilum-A-LiteMARK RUTHERFORD - CEO

• Designs, manufacturers, distributes and supports a range of fluorescent lighting energy conservation products and services.

• ATS Alumni (ATS 2002)• China, South East Asia, Philippines and

Europe

Page 8: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

ATS Showcasing

• Trade Shows & Mini Exhibitions • Press Releases• DSRD rooms• Newsletter• Website • Video profiles

Page 9: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

ATS newsletter

Page 10: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

ATS website

–Current ATS website

–Stage 1 relaunch 22 October

–Stage 2 = 2-3 months

Page 11: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

Video Profiles

• Current members claim 50% against ESG• Alumni members full cost• Doug Hawkins TVU

Page 12: Strategy Focus on market as well as technology Enhanced export assistance Showcasing to gain local reference sites to support export strategies.

What’s Next• Patrons’ Award 2008 – Wed 29 Oct Government House2009• Seminars: Marketing sales and technology• Mentoring?• Lead up to CebIT Australia • Your Ideas?