SPARE TYRE THEATRE SPARE TYRE THEATRE COMPANYCOMPANY

Strategy 2007-10 Strategy 2007-10

VisionVision

Spare Tyre pioneers and Spare Tyre pioneers and inspires to create inspires to create

exceptional theatreexceptional theatre

MissionMission

We are passionate about:We are passionate about: creating provocative theatrecreating provocative theatre

enabling people to have a voiceenabling people to have a voice

Our Strategic GoalOur Strategic Goal

By 2010 Spare Tyre will be seen as By 2010 Spare Tyre will be seen as leaders and experts in community leaders and experts in community

theatre by agencies and peer theatre by agencies and peer companiescompanies

STRATEGIC GOAL 1STRATEGIC GOAL 1

HOTPOTSHOTPOTS

MissionMission HotPots perform

from personal experience. They are committed to educating audiences about the potential of older people

VisionVision

A repertory A repertory company of older company of older people continually people continually developing new developing new skills and using skills and using theatre to theatre to communicate both communicate both in and out of their in and out of their own communityown community

How we get thereHow we get there

MakingMaking thethe groupgroup

Continue to develop performing and facilitation skills within Continue to develop performing and facilitation skills within the current groupthe current group

Encourage feelings of ownership of structure and materialEncourage feelings of ownership of structure and materialIncrease days to 2 per weekIncrease days to 2 per weekChallenge hierarchyChallenge hierarchy

..

Then…..Then…..

..Use individuals as ambassadors to publicise the workUse individuals as ambassadors to publicise the work

Use their experience to research future workUse their experience to research future work

Continually introduce outside training and experience of other theatreContinually introduce outside training and experience of other theatre

And in the wider community…

Continue to run and Continue to run and develop Sharingsdevelop Sharings

Keeping links to grassroot Keeping links to grassroot communitiescommunities

Find partnersFind partners

Agencies working with older peopleAgencies working with older people

Arts groups in the same sectorArts groups in the same sector

Campaigning groupsCampaigning groups

Performances….Performances….

Tours in and out of LondonTours in and out of LondonTours out of EnglandTours out of England

STRATEGIC GOAL 2STRATEGIC GOAL 2

inc.Theatreinc.Theatre

VisionVision

We pioneer and We pioneer and inspire with our inspire with our

theatretheatre

Mission:Mission:We are passionate about:We are passionate about:

creating exciting and provocative creating exciting and provocative theatre theatre

enabling people to have a voice enabling people to have a voice and to experience a range of and to experience a range of professional artistsprofessional artists

Run theatre skills courses and workshopsRun theatre skills courses and workshopsAcknowledge inc members as artists and Acknowledge inc members as artists and

maintain skills maintain skills throughthrough practice practiceDevelop a close working relationship with a Develop a close working relationship with a

special needs school or organisationspecial needs school or organisationLong term inc members to mentor young artists with Long term inc members to mentor young artists with

learning disabilitieslearning disabilitiesSecure Funding Secure Funding Develop Networks and Raise ProfilDevelop Networks and Raise Profilee

Creating the ensemble companyCreating the ensemble company

The six step planThe six step plan

Step 1Step 1

Continue the current Level 1Continue the current Level 1

inc.Theatre course for 07/08 inc.Theatre course for 07/08

to ensure stabilityto ensure stability

Develop funding around Develop funding around performing, trainingperforming, training and and

mentoring for 2007 - 2010mentoring for 2007 - 2010

Step 2Step 2

Develop a solid link with Develop a solid link with Charlton School and Charlton School and

Redbridge Drama Centre with Redbridge Drama Centre with workshops and performances workshops and performances

in 07/08in 07/08

Step 3Step 3

Set up a mentoring scheme withSet up a mentoring scheme with

Charlton School or Charlton School or

Redbridge Drama CentreRedbridge Drama Centre

Step 4Step 4

Develop shorter courses to Develop shorter courses to match future skills need match future skills need

(ongoing)(ongoing)

Step 5Step 5

Set up tours and performances Set up tours and performances at venues, schools and at venues, schools and

festivals.festivals.

Step 6Step 6

Legacy Legacy The Story so far :The Story so far :PhotosPhotosFilm and videoFilm and videoOCN Theatre coursesOCN Theatre coursesScriptsScriptsAudio recordingsAudio recordingsVisual artVisual artPresentations of the inc.Theatre genrePresentations of the inc.Theatre genre

STRATEGIC GOAL 3STRATEGIC GOAL 3

CONSOLIDATE FINANCIAL CONSOLIDATE FINANCIAL MATURITYMATURITY

WATCH THIS SPACE!!!WATCH THIS SPACE!!!

(we’re talking to Roger)(we’re talking to Roger)

STRATEGIC GOAL 4STRATEGIC GOAL 4

PUTTING US ON THE MAPPUTTING US ON THE MAP

Sustained ProfilingSustained Profiling

2007-20102007-2010

..

1. Develop a brief for a marketing post1. Develop a brief for a marketing post

2a. Staff brief2a. Staff brief

2b. Board brief2b. Board brief

3. Resources3. Resources

4. The marketing plan4. The marketing plan

1. Develop a brief for a 1. Develop a brief for a marketing postmarketing post

Who?Who?

Working from ST officeWorking from ST office

Freelance with good contactsFreelance with good contacts

Has to “get” our work Has to “get” our work

Initially 1, then 2 days per weekInitially 1, then 2 days per week

When?When?ASAPASAP

JD to include:JD to include:

Creating and seizing opportunitiesCreating and seizing opportunities Developing and maintaining networksDeveloping and maintaining networks Making press contacts:Making press contacts:

local local

nationalnational

industry publicationsindustry publications Branding and print (after 07/08)Branding and print (after 07/08)

2a. Staff brief2a. Staff brief

Continue with mailout, website, databaseContinue with mailout, website, database Develop and maintain contactsDevelop and maintain contacts Gain knowledge and confidence to speak out Gain knowledge and confidence to speak out

about the company’s workabout the company’s work Continue debate on company brand (until 07/08)Continue debate on company brand (until 07/08) Continue responsibility for PR (until 07/08)Continue responsibility for PR (until 07/08) With the Board, devise brief for PatronsWith the Board, devise brief for Patrons

2b. Board brief2b. Board brief

Develop and maintain contactsDevelop and maintain contactsGain knowledge and confidence to Gain knowledge and confidence to

speak out about the company’s workspeak out about the company’s workWith staff, continue debate on With staff, continue debate on

company brandcompany brand With staff, devise a brief for PatronsWith staff, devise a brief for Patrons

3. Resources3. Resources

Find the moneyFind the money

Find the personFind the person

Find the softwareFind the software

Invest in hardwareInvest in hardware

Rethink office spaceRethink office space

4. The Marketing Plan4. The Marketing Plan

To be developed by the Marketing To be developed by the Marketing person detailingperson detailing

MethodsMethodsToolsTools

TimelineTimeline