Strategy: Advanced Strategic Management
Transcript of Strategy: Advanced Strategic Management
topics what is the meaning of strategy? strategy vs business model McDonald’s business model and strategy case study
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business
grand designrepresentation
strategy
how to manage peoplehow to attract customershow to manage the financeshow to expand the business
model
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McDonald’sbusiness model
Operator of restaurants
Franchiser of restaurants
Investor in properties
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attacks on McDonald’s: a case study:
unhealthy food exploiting children mistreating workers torturing animals
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strategy to answer the critics
discontinued Super Size menu added nutritious and healthy food on the menu shifted from beef to chicken products
Lead by CEO, Jim Skinner in 2004
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results critics acknowledge McDonald’s effort of
introducing better foods best financial results ever