STRATEGY

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Presented

by,

Sushil mahato

Ensteen clive

Krishna priya

Karthik

Samsung strategy different

from Apple

The ultimate fast followers:-

Learning from its competitors

Coming out with variety of devices

Filed 150 patents related to the new

technology in the Galaxy S4.

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When you have cash use that

aggressively

Samsung's research spend is 5.7 percent

of its revenue, compared to 2.4 percent

for Apple.

company increased its advertising budget

five-fold, to $401 million from $78 million

in US. That's $68 million ahead of Apple,

and more than $200 million ahead of its

nearest competitor in the Android market.

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Supply chain and distribution

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Committed Management

When Samsung decides to get into a

business, it goes hard. Within the past

decade, it went from just beginning to

invest in making batteries for digital

devices and flash memory to being a

global leader.

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Alibaba.com

Large customer segment:

Buyers can also go through the company information section and lead trade in 27 industrial categories and 700 product sub-categories.

More than one million categories of business .

It has about 45 million registered users from 240 countries and regions. 6

Large revenue model

In China alone, there are 1.2 million

users of Alibaba.com

It has site separately for Japan and

did a remarkable job in attracting

users and recorded a growth of double

figure in the very first six months in

terms of Japanese subscribers

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Market place

B2B e-commerce company.

They operate two marketplaces;

a) global or an international marketplace

b) Chinese marketplace

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Market strategy

Easy search option: A user can search for buyers, suppliers and products separately.

Helping SMEs in China and around the world participate in global trade and become more competitive at the global level.

As a it is a leading company, Alibaba.com has to research, develop and create new concepts answering to new needs focussing primarily on customers' expectations. 9

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ITS-WORKING-GREAT/ARTICLESHOW/21250813.CMS

Reference

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THANK YOU

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