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![Page 1: Strategy](https://reader036.fdocuments.in/reader036/viewer/2022062314/563dbb1b550346aa9aaa5646/html5/thumbnails/1.jpg)
INDIGO AIRLINES
Group A2
![Page 2: Strategy](https://reader036.fdocuments.in/reader036/viewer/2022062314/563dbb1b550346aa9aaa5646/html5/thumbnails/2.jpg)
OBJECTIVES
• Strategic Analysis- strengths and weakness of strategy, effects of external and internal environment
• Competitor Analysis- determining the current and potential competitors
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EXTERNAL ANALYSIS PORTERS FIVE FORCES
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Rivalryamong existing
Competitors
BargainingPower of
Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
Threat of New
Entrants
Threat of New Entrants
•Product Differentiation by Inflight Service, Stair Free Ramps and Q-Busters•Government Regulations: Open skies•Setup Costs•Fuel Prices•Pilots
![Page 5: Strategy](https://reader036.fdocuments.in/reader036/viewer/2022062314/563dbb1b550346aa9aaa5646/html5/thumbnails/5.jpg)
Rivalryamong existing
Competitors
BargainingPower of
Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
Threat of New
Entrants
Bargaining Power of Suppliers
•Two for airplanes- Airbus and Boeing•Four suppliers of ATF: IOC, HPC, BP and ONGC•ATF drives 35-40% of costs as compared to 20-25 globally
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Rivalryamong existing
Competitors
BargainingPower of
Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
Threat of New
Entrants
Threat of Substitute Products
•Other LCCs in the fray•Railways – Time consuming•Status symbol
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Rivalryamong existing
Competitors
BargainingPower of
Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
Threat of New
Entrants
Bargaining Power of Buyers
•Opportunist behavior•Low switching costs•Backward integration is difficult
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Rivalryamong existing
Competitors
BargainingPower of
Buyers
Threat ofSubstituteProducts
BargainingPower ofSuppliers
Threat of New
Entrants
Competitor Rivalry
•Highly competitive•Low differentiation• Imitable Strategies
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INTERNAL ANALYSIS-SWOT
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STRENGTHS• Only LCC to make continuous profits
• High Brand Awareness and brand equity• High service quality• Efficient Management that ensure on
time arrival• Fuel Efficient aircrafts• Short haul flights• Customer service• Cost leadership: Successful
implementation of low cost strategy• Continuous Innovations to improve non
price factors
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WEAKNESS• Scope of product differentiation
is less• Too many players• Untapped domestic cargo
segment• Not present in many domestic
routes• Limited presence in International
Market• No established alliances
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OPPORTUNITIES• Freight Market• Increase in domestic
market and hub• Expansion in International
Routes• Chartered Flights• Increasing middle class
population
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TREATS• Increased Competition• Economic Slowdown• Government Policies• Scarcity of Trained Pilots• Rising fuel prices
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COMPETITOR ANALYSIS
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PASSENGER GROWTH
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MARKET SHARE
IndiGo32%
SpiceJet17%
Jet Airways21%
Go Air9%
Air India20%
Air Costa1%
Air Asia1%
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LOAD FACTOR
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ON TIME PERFORMANCE
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PASSENGER COMPLAINTS
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