Strategies for publishing learning to the ipad
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Content Strategies for Mobile Learning What You Need to Know About Publishing Learning Content on the Apple iPad October 25, 2011
description
Analysts estimate that by 2014, 80% of businesses will support a workforce using tablets. Are you ready? Learn more about current trends and best practices for developing on the iPad and other emerging tablets by registering for this one-hour webcast. Based on ongoing research, Mary Laplante, Vice President and Lead Analyst with Outsell, will present strategies for: • Developing content that creates compelling experiences on tablets and other mobile devices • Leveraging existing content for rapid publishing to iPad/tablets • Enabling continuous updates of learning content based on user commentary and ratings • Showing the ROI of deploying a single-source content strategy
Transcript of Strategies for publishing learning to the ipad
Content Strategies for Mobile Learning
What You Need to Know About Publishing Learning Content on the Apple iPad
October 25, 2011
Logistics Use your Q&A pane to type
any questions you may have for our speakers.
#ipadlearning
Experts
Mark HellingerPresident and CEO
Xyleme
Mary LaplanteVice President and Lead Analyst
Outsell’s Gilbane Services
Today’s discussion
• Implications of the mobile revolution in enterprise learning
• Content challenges: learning app demo and discussion
• Making the case for a content strategy (based on XML)
• Q&A
Download at http://gilbane.com/whitepapers
Analyst perspectiveWhat it will take to capitalize on the shift to mobile learning in the enterprise
6Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
Mobility and enterprise learning
$51.1 bil 2011 $60 bil 2014
37.5% professional training segment ($19.2 bil)
36.2% revenues from digital learning ($7 bil)
Education & Training:: 2011 Market Forecast andTrends, Outsell, Inc., 2011
40% targeted delivery on mobile: $2.8 bil
7Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
8Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
What Mobile Learners Expect
Relevant
Dynamic
Rich
Fit-to-Form
Integrated
Collaborative
9Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
“The challenge for most companies is that learning content and the processes and practices that surround it have not caught up with new-generation learning. As a result, many organizations find themselves with a significant gap between their existing content processes and the demands of today’s learners and knowledge workers. Tablets make the gap more obvious because of the ways those devices are used and their content delivery capabilities. It’s becoming critical to close the gap—or Risk being left behind as leading companies create competitive advantage with mobile learning.”
- Smart Approaches to Managing Mobile Learning Content, Outsell, Inc. 2011
10 © 2011 Outsell, Inc. All rights reserved.
Three Challenges
1. Gap between capabilities and expectations
2. Mobile content as an afterthought
3. Projects with no leverage
Demo: Mobile Learning App
Demo: Content Storehouse and the Publishing Process
Demo: The Component Approach
15Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
Three Pillars of a Mobile Learning Strategy
Granularity Multi-purposing Single-sourcing
© 2011 Outsell, Inc. All rights reserved.
The Principle of Multi-Purposing
Smart Content in the Enterprise:How Next Generation XML Applications Deliver
New Value to Multiple Stakeholders
“In a smart content solution, we consider the customer experience and the business value for the content upfront, and build a data model and content production process that meet these multiple purposes from the onset.
“Multi-purposing can provide significant advantages over repurposing. Many of the organizations we researched recognize that they can tie their content development processto other business processes more effectively with the right granularity and enrichment.”
© 2011 Outsell, Inc. All rights reserved.
Who is doing it now?
Visit http://gilbane.com for case studies and profiles
© 2011 Outsell, Inc. All rights reserved.
The cost of not repurposing
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#outputs
Reso
urc
es
slides
eLearning
print materials
slides
print materials
mobile
courseware
mobile
assessments
mobile
performance
support mobile textbooks
eLearning
Discussion: Business Benefits
•Cost efficiencies•Rapid time to deployment•Compelling experiences that are
personalized and customized
© 2011 Outsell, Inc. All rights reserved.© 2011 Outsell, Inc. All rights reserved.
Breaking the Project Mentality
Source: Outsell Publishers & Information Providers Database, Outsell Analysis December 2010
Projects, learning by doing
Digital revenues begin to eclipse print revenues (2008)
© 2011 Outsell, Inc. All rights reserved.© 2011 Outsell, Inc. All rights reserved.
As the gulf widens . . .
Source: Outsell Publishers & Information Providers Database, Outsell Analysis December 2010
But a project approach is not sustainable and does not create competitive advantage
© 2011 Outsell, Inc. All rights reserved.
Handcrafting is good for beer …
But not for enablingtransformation.
Content strategy and a flexible content
development platformare essential to survival.
Essential actions for learning content publishers
Develop a plan for closing the gap
Break out of the project mentality
Develop a content strategy for mobile learning apps
Build a business case based on XML benefits
About Xyleme• Leader in standards-based learning content management.• Product line:
• Xyleme LCMS• Pastiche• Xyleme Learning Cloud (coming Jan 2012)
• Come see us at DevLearn
Vote for Xyleme!
@xylemelearning www.xyleme.com/podcasts
25Copyright © 2011 Outsell, Inc. All rights reserved.
Outsell’s Gilbane Services
Outsell’s Gilbane Services
• Analyst and consulting firm focused on content technologies
• Market and buyer education, research and consulting
• 20 year track record, with 200+ client projects and experience of 100+ vendors
• Offices in the US (Cambridge and Burlingame) and UK (London)
• Annual industry eventGilbane Boston 2011, 29 Nov – 1 Dec
Web content management
Collaboration & social media
Content globalization
Enterprise search
Digital publishing
XML content & technologies
RESEARCH INSIGHT CONSULTING
