Strategies for Implementing/Tracking a Multi-Channel Program

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STRATEGIES FOR IMPLEMENTING & TRACKING A MULTI-CHANNEL PROGRAM

Transcript of Strategies for Implementing/Tracking a Multi-Channel Program

STRATEGIES FOR IMPLEMENTING & TRACKING A MULTI-CHANNEL PROGRAM

INTRODUCTIONSAdam Glazer Managing Partner, PartnerCommerce

Todd Crawford Co-Founder, Impact Radius

Jay Engelmayer VP Marketing, GlassesUSA.com