Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint
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CHALLANGES IN THE MOBILE SPACE Milan, 07-21-2009 Vodafone Graduate Program Candidate: Alberto Lia
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Transcript of Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint
CHALLANGES IN THE MOBILE SPACE
Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia
SUMMARY
MOBILE ECOSYSTEM
HOT TRENDS IN MOBILE
COMPETITORS’ POSITIONING
VODAFONE’S OPPORTUNITY
CONCLUSIONS
WHAT ARE THE KEY CHALLENGES FACING VODAFONE?
Convergence : Devices Software Internet Industry sectors Web
Fragmentation Demand for openness
Cell phones
Internet
Converg. space
PC
Cellular network
MOBILE ECOSYSTEM
Networks are spo
HOT TRENDS IN MOBILE1. Networks are speeding
up
HOT TRENDS IN MOBILE1. Networks are speeding
up3G deployments are driving mobile data usage.
1. 2008 Informa Media Report
+100% by
20131
20% of MNO
revenue
HOT TRENDS IN MOBILE2. Smartphone to lead in developed countries
+12,7% in
Q1 200911. 2009 Gartner Report
HOT TRENDS IN MOBILE3. Demand of compelling apps and services
HOT TRENDS IN MOBILE
Pay special attention to: Mobile 2.0
• Location based services • Social networking• User generated contents
M-Advertising M-Commerce Mobile TV Mobile Cloud Computing Near Field Communication
3. Demand of compelling apps and services
$60B in 20121
1. Report Buyer
COMPETITORS
Orange
T-Mobile TIM Telefonic
a Telenor Telia Sonera Vod
VoIP *
Widget *
App Store * * *
Mobile TV
UGC Social Net
COMPETITORS’ POSITIONING
Apple GetJar Google Handango Nokia Vodafon
e
# apps 60K 10K 5K 140K 2K 400
# download
per month
60M 17M 7M 3M n.a. 80K
# users 20M n.a. 2M n.a.10sM
40K
OPPORTUNITY VODAFONE’S …
To deliver a Unique and Natural
User Experience
FOCUSING ON ...1. Short term opportunity:Promote “mobile” as a (cloud) computing platform
building an OPEN ECOSYSTEM with 3rd party service providers, exploiting Vodafone’s assets Mobile Widget Mobile applications and services Push Location Based Services and Social
Network
2. Mid-term opportunity: Provide seamless fixed/mobile VoIP services
over 3+G network
CONCLUSIONS
Mobile Market is turbolent Many new promising technologies Huge demand for openness and for
personal compelling services Comparison of competitors’ market
position Opportunity to enhance mobile
widget/apps Opportunity to provide VoIP services
THANKS!
ANY QUESTION?
