Strategic Web Development for the New Economy
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Transcript of Strategic Web Development for the New Economy
Mike LinvilleOwner/Chief Project Manager
Black Dog StudiosBlack Dog Education
*Self Employed Business Owner for 13 Years
Remember When...?
Web development used to be a highly specialized trade.
•HTML•CSS•PHP•Perl•MySQL•Javascript
Remember When...?
Highly specialized = Highly Paid
Remember When...?
If you wanted a good web designer, you
had to pay for it!
Highly specialized = Highly Paid
The Big Shift
2007-2008 the economy drastically changed.
•Housing market.•Banks imploded.•Recession began.
The Big Shift
Small business owners have
been hit HARD!
Nowadays…
Internet usage is more prevalent than
ever!
65 % of Americans spend more time on their computers than with their spouses.
Kelton Research
Social Media is exploding!
1 in 9 people in the world have a Facebook profile.
Approx. 200 million users.
35 hours of video is uploaded every minute.
Nowadays…
Nowadays…
The need for small business owners to be online is greater now than ever
before!
BUT!
Studies Have Shown…• 50% of small businesses do NOT
have a website.• Half of those that DO have a site,
do not track their marketing efforts.
• Nearly 80% of all Google Analytics installations were either
incorrect or incomplete.• 5% of small businesses are doing
things right.
The Truth Is• Small business
owners are struggling to stay afloat.
• They have stopped marketing to save money, yet…
• The key to growth is marketing!
Small Businesses Are Struggling
No Marketing BudgetsLack of Time
Don’t Know Where to StartOverwhelmed with the OptionsUnderwhelmed with the Talent
The Solution
The Five Pillars
The Solution
A combination of qualities and philosophies needed for small businesses to not just survive
but THRIVE in this economy [or any other].
AffordableDon’t spend all of your money on web development. You should save some
for marketing!
MaintainableIf you can maintain your own site, there is no need to pay a developer for small changes
and there is a faster turn around.
TrackableYou have to to understand your numbers. We
want your site to generate positive ROI, A.S.A.P!
Pareto’s Principle[80/20 Rule]
Leverage
Philosophy
Crawl => Walk => Run
Crawl > Walk > Run
Philosophy
Create a Website
Master It
Work Deeper
Action Plan
1. Hosting & Domain• Go Daddy, Network Solutions, etc.
2. CMS [Content Management System] Installation• Joomla• Drupal• WordPress Black Dog Recommends
3. Plugins• Used to extend the functionality of your website.• Thousands of FREE plugins to choose from.
Action Plan1. Analytics• Create a FREE Google Analytics account to track
the results and increase the effectiveness of your website.
2. Build Site • Choose your template, write content and build
your own website.3. Marketing• Use social media, high value and free content,
etc. to promote your website.
The Wrap Up
• We all know how bad the economy is right now.
• We’re sure you or someone you know has been affected by it.
The Wrap Up
Peter Drucker, the father of modern management.•“Business boils down to two activities: marketing and innovation.”
The Wrap Up
Ask Yourself:•Am I getting the most out of my web presence? •Am I thriving or just surviving?•What is stopping me?
You Can Do This!
Remember why you started your business in the first place:•Family Time•Security•Financial Success
You Can Do This!
Stop investing in your web developers dreams, and start investing in YOURS!
Any Questions?Any Questions?