Strategic Storytelling in Learning: Constructing Stories that Engage and Inspire

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Strategic storytelling in learning Constructing engaging stories to educate and inspire Souraya Khoury

Transcript of Strategic Storytelling in Learning: Constructing Stories that Engage and Inspire

Strategic storytelling in learning

Constructing engaging stories to educate and inspire

Souraya Khoury

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Who are we?

A leading workplace learning company that helps businesses improve

their performance through learning and technology.

Part of a powerful group with strong heritage and a proud history

Over 200 experienced staff, in 8 countries supporting over 200 blue chip clients.

Lead with learning

& performanceWe live to

serveInnovation &

creativityWe love

to share

Experienced

& trusted teamLooking forward

to the future

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What we do2th

Elearning &

online learning

LMS & Learning

Portals

Blended

Programmes

Consultancy &

Training

Marketing &

Awareness

Qualifications

and

Accreditations

Services

Learning

Insights

Your Presenter

• Souraya heads up the Australian Learning

Division of Kineo Pacific.

• As a learning solutions manager, she consults

with clients to drive a deeper analysis of their

requirements and devise the most effective

approach for their needs.

• She also works closely with the Kineo team to

translate the client's shared vison into an

innovative and creative end product.

• With a post graduate degree in Psychology,

Souraya has worked within L&D for over 15

years. She has experience in all aspects of

design, development and delivery as well as

strategic consulting for digital, face-to-face and

blended programs across a wide range of

industries.

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AGENDA

1. About you (3mins)

2. Why is storytelling so effective? (10

mins)

3. Key elements of a good story (10

mins)

4. Frequently asked questions (10 mins)

5. Questions (5 mins)

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About you

Do you currently use

storytelling in your

learning?

Let us know by selecting the yes or no on your

screen.

For those who don’t use storytelling yet,

select from the options below to indicate

why?

Let us know by selecting the most applicable option from the following:

1. I’m not sure when to use it.

2. I’m not sure how to construct a story.

3. I’m not convinced of it’s effectiveness.

4. I just haven’t had the opportunity yet.

5. Other.

Google trends data showing regional interest

in digital storytelling

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Why is storytelling so effective?

Our brain processes stories differently than

other messages

Broca and

Wernicke’s

areas process

language

Insula and

many other

areas process

meaning and

link to existing

knowledge

An example:

Character-based stories used to help Medibank’s customer-facing

employees understand a new range of products.

Awarded best training video at LearnX 2014

To view the videos

– Access the videos through the link provided in the chat window

– Enter the password ‘Storytelling’ (with a capital S)

– You only need to watch the first 10-20 seconds of each video

– Raise your hand once you’ve watched the video

– I will recommence in two minutes or once everyone has raised their

hands.

We’re

instinctively

wired to tell and

listen to stories

Stories disarm us

An example:

A promotional video aiming to raise awareness and interest in an

upcoming training program for a largely resistant audience.

– Access the video through the link provided in the chat window

– Enter the password ‘Storytelling’ (with a capital S)

– Raise your hand once you’ve watched the video.

– The video is 2 minutes long, so I will recommence in two minutes or

once everyone has raised their hands.

Select yes or no to indicate

whether you’ve used stories as

a change management tool

before.

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Questions or comments so far ?

© City & Guilds Kineo. All rights reserved 20

Four key elements of a story

Where do I find these stories?

Where do I find these stories?

Four essential elements for a great story

Character

Described in sensory detail

Conflict

No conflict=No curiosity=No interest

Action/resolution

The process/ wisdom/ idea that allows the character to

overcome the conflict

Key takeaway

The message you want your learners to retain

Which of these elements do you think is

most often neglected or left out of stories?

Let us know by selecting the most applicable option from the following:

1. Character description

2. Conflict

3. Action

4. Key takeaway

How confident do you feel about

constructing a story using the four

elements?

Let us know by selecting the most applicable option from the following:

1. Very confident

2. Reasonably confident

3. I need to practise to build up my confidence

4. I’m still very unsure

© City & Guilds Kineo. All rights reserved 28

Questions or comments so far

29© City & Guilds Kineo. All rights reserved

FAQ’s

Q: Can the learner be in the story or does it have to be about

someone else?

A: Putting the learning at the heart of the story is a great way to draw them in

Q: Do I have to use all the elements of a story every time?

A: No, if you want a more subtle approach incorporate a narrative without

minimal focus on characters or visa versa.

Q: Does a story need audio or video to be successful?

A: No, you can style your story like a newspaper article, comic book, or use

captions

Q: How many stories should I use?

A: You could have a story just at the start, or one for each major learning

objective

Q: Where do I find these stories?

A: Everywhere! But especially based on personal or expert experience

© City & Guilds Kineo. All rights reserved

Final questions or comments

More Questions? Please Keep in Touch:

Elearning Company of the Year

• Showcase Access (AU) Zack Harvey - [email protected]

(NZ) Nolen Smith - [email protected]

• LinkedIn eLearning Professionals Group

Kineo Pacific Company Page

City & Guilds Kineo Company Page

• Twitter @kineopacific

• FREE Resources www.kineo.com

• Top Tips App