Strategic Social Media Marketing
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Transcript of Strategic Social Media Marketing
![Page 2: Strategic Social Media Marketing](https://reader036.fdocuments.in/reader036/viewer/2022070302/5486ee0db4af9fdf0e8b46fd/html5/thumbnails/2.jpg)
Agenda
What are your goals?
Setting expectations
Measuring your efforts and proving value
Integrating Social Media with the marketing plan
Working with Social Media service providers
Open Forum
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WHY ARE YOU DOING THIS?Setting Goals
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What Is the Goal?
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What Is the Goal?
•Crisis management•Build thought leadership•Increase brand awareness•Improve company image•Brand engagement•Increase website traffic
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What Is the Goal?
•Introduce marketing assets (white papers, webinars, buyers guides)•Offer sales promotions•Exclusive offers/discounts•Qualify leads•Proactive customer contact
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What Is the Goal?
•Open channel for solving customer problems•Allows the customer to feel heard•Opportunities for customer saves•Residual good will impact•Make customers feel special•24 x 7 operations•Customer engagement
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What Is the Goal?
•Informal, low cost way to gather directional data•Float new product features/additions•Get quick customer feedback•Competitive analysis
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What Is the Goal?
• Takes advantage of web as a low cost channel
• Cheaper than a press release
• CPA, cost to serve lower• Removes research
intermediary
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Key Performance Indicators
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Social Media Integration
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Social Media & the Marketing Plan
Integrated marketing is like a ping-pong game between channels
— Gary Vaynerchuk
The Thank You Economy
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http://www.youtube.com/watch?v=qt6iEGzLPjg
http://www.youtube.com/watch?v=fD1WqPGn5Ag
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How was it integrated?
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Working with Social Media Service Providers
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It’s Not About You
How are you going to make them feel special?
What’s in it for them?
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StrategyStrategyToolsToolsTrainingTraining
Marketing Marketing
GoalsGoals
Business Business
GoalsGoalsResultsResults
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Agency Deliverables
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EXAMPLES
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OPEN FORUM