Strategic snooping
59
Strategic Snooping Using social media to check up on clients, customers, and competitors
description
Transcript of Strategic snooping
Strategic SnoopingUsing social media to check up on
clients, customers, and competitors
Brandy Nagel
• Marketing Catalyst
• @benag
• Recently joined VentureLab at Georgia Tech
• Social Media Coach
• Author of Digitally Famous -- available on Amazon and Kindle
2. Companies with high levels of social media activity increased revenues by 18% on average in the last 12 months.
Source: Research from Wetpaint & Altimeter
4. “Social media is an
undisciplined theater.”
5. People are talking.
Companies
should listen.
6. Developing your search skills is critical
It’s about all of our business objectives
Most Common Metrics used by CMOs
• Site traffic
• Conversion
• Number of fans/members
• Number of positive commentsSource:MDG Advertising
http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
Social Media with the Highest ROI
1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8. Company or brand blog• Source: MDG Advertising
Twazzup.com
Social Media with the Highest ROI
1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8. Company or brand blog• Source:MDG Advertising
Amazon.com
Testing is your best friend.
-- Kira Wampler,
VP of Marketing at Lytro Inc.
SCORES & ALERTS
Monitor the Web for interesting new content
•Google Alerts are email updates of the latest relevant Google results based on your queries.
•Enter a search query you wish to monitor.
•Some handy uses of Google Alerts include: – monitoring a developing news story– keeping current on a competitor or industry– getting the latest on a celebrity or event– keeping tabs on your favorite sports teams
insideview.com
samepoint.com
Social Media AlertsLike Google Alerts but for social media.
Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
SocialMention.com
howsociable.com
howsociable.com
lovemarks.com
LISTENING STATIONS
netvibes.com
netvibes.com
integrates with Twitter, Facebook Fan Pages, LinkedIn and other networks where consumers are engaging with businesses and brands… Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more
sproutsocial.com
sproutsocial.com
trackur.com
trackur.com
DucksBoard.com
DucksBoard.com
DucksBoard.com
WEBSITE MEASUREMENT
Get Google Analytics Premium for your business. Work directly with Google and a flat annual fee of $150,000* covers all the data, guarantees and service you could need.
luckyorange.com
luckyorange.com
Social Media with the Highest ROI
• Facebook• Ratings and reviews• Twitter• LinkedIn• Participating in industry blog/forum• Company or brand community• YouTube• Company or brand blog• Source:MDG Advertising
Blogdigger.com
Boardreader.com
EMAIL MEASURING
Contactology.com
Forever FreeIf you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free.
MailChimp.com
Jigsaw.com
