Strategic Roadmapping

8/9/2019 Strategic Roadmapping

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Strategic roadmapping

Education andConsultancy Services

Practical tools and facilitated support to help

your organisation with strategy development and

communication

Consultancy

Executive education Public courses

Publications and case studies


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Roadmapping at the IfM

The Institute for Manufacturing (IfM) is an international centre of

expertise in roadmapping. The techniques have been developed

over many years and have been applied in more than 200

projects around the world.

Roadmapping is used to address a wide range of issues,

from national research and development strategies to the

identication of company-level opportunities and threats.Projects are undertaken by a team of experienced industrial

practitioners in the IfMs knowledge transfer company, IfM

Education and Consultancy Services (IfM ECS). The practitioners

have worked with governments, multi-national companies and

public sector organisations including: ABB, Airbus, Caterpillar,

Crown, Kazakhstan Government, Mars, Microsoft, Royal Mail, Society of Motor Manufacturers

and Traders, UK Ministry of Defence and Department of Transport.

The IfM approachWorking closely with an organisations key stakeholders, facilitators design the roadmapping

architecture, customise the workshop approach and deliver the roadmap ndings. IfMs

highly regarded Fast-start roadmapping tools ensure that an initial roadmap can bedeveloped in a single, one-day workshop. The highly scalable approach can accommodate

all the necessary participants, whether six people or sixty. Rapid results are possible, with

a completed roadmap delivered in a matter of weeks. By involving all the stakeholders the

approach helps build consensus across the organisation and wider community.

Project examples

Sector level: creating direction for an industry

IfM ECS was tasked by the Australian Government and Victoria State Government to create a future-

proof strategic plan for the nations car industry. The work forms part of an AU$6 billion Green

Car Plan to reshape the nations car industry. IfM ECS practitioners used roadmapping to carry

out a full review which mapped the technology and manufacturing capabilities and development

opportunities for the countrys automotive industry from the present day to 2025 and beyond.

Among the commercial possibilities identied was the chance for Australia to become a world

leader in green low-emission vehicles such as electric or hydrogen-powered cars.

Strategic roadmapping

What is strategic roadmapping?

Roadmapping uses a graphical approach to visualise an entire strategy on a page. It provides a framework to help

organisations tackle fundamental questions applicable in any strategic context and is used extensively at company,

sector and national levels to align investment and research with strategic goals. Signicant features of roadmapping

are its breadth and versatility: roadmaps can encompass a very broad scope of issues and long time frames, whilst at

the same time focusing down on critical details, leading to decisions and actions.

"A practical,

intuitive and easy to

implement process

that has helped clarify

our R&D investment

strategy."

Vice President

Technology

Development, global

packaging company

Working together

with IfM has been

benecial to the

development of

robust methodologyfor developing the

roadmap their skills

and experience have

been invaluable

Investment Manager

Australian National

University

www.ifm.eng.cam.ac.uk/roadmapping



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National support agencies: developing strategic visionIfM ECS worked with the UK Technology Strategy Board to develop roadmaps for key

innovation platforms. The collaborative project developed a standardised methodology

through a number of pilot applications for example in the life sciences and built

environment and then codied these approaches for wider deployment, supported by a

focused knowledge transfer programme. This methodology has been used by numerous

Knowledge Transfer Networks in the UK and many similar agencies across the world to

develop strategies for innovation and research investment.

Multi-national company: picking winnersGKN, a large UK-based multi-national in the aerospace and automotive sector, needed

to ensure its research and development activities were more closely aligned with the

commercial interests of its four business divisions. In particular, the company was keen to try

to identify potential disruptive technologies ahead of its competitors to enable investment

to be channelled into the most commercially viable areas. The roadmapping project was

designed to help GKN identify the earliest date that a disruptive event would happen

and how long a response time the company would need before that date to respond as a

business. The project identied a wealth of potential opportunities and IfM ECS worked with

GKN to develop a capability to pick winners identifying projects that oered the most

potential.

Public sector: spotting future trendsThe National Physical Laboratory (NPL) sits at the heart of the UKs National Measurement

System as the main provider of the measurement research programmes and infrastructure,

working with business to ensure the measurement accuracy vital to the UK economy. NPL

wanted to identify future trends and to determine what they might mean for measurement

science. It worked with IfM ECS to identify measurement challenges across eight themes

covering the whole technology spectrum; from the built environment and life-sciences to

transport, security and energy. The roadmaps created as part of the project are posted on

NPLs website: www.technology-roadmaps.co.uk. Visitors are encouraged to contribute

further comment and ideas through a dynamic discussion forum.

"Roadmapping has proven to be a powerful and exible technique for strategic

planning and innovation. A principal benet was the communication that

resulted both during the development of the roadmap and afterwards

Senior Manager, GKN



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Institute for Manufacturing

Department of Engineering

17 Charles Babbage Road

Cambridge CB3 0FS

United Kingdom

T: +44 (0)1223 766141

F: +44 (0)1223 464217

E: [email protected]

www.ifm.eng.cam.ac.uk

IfM Education and Consultancy ServicesIfM Education and Consultancy Services Ltd is wholly owned by the University of Cambridge.

Embedded within the universitys Institute for Manufacturing, it provides a rapid disseminationroute for new ideas and approaches developed by researchers at the IfM. Industrial

practitioners, with many years of senior management experience, engage directly with industry,

governments and other agencies via consultancy, executive education and events. Their

engagements help to both inform and fund future IfM research.

IfM roadmapping resourcesSupport with roadmapping can be provided in a number of ways:

Consultancy: senior practitioners work directly with an organisation to identify the project

scope and customise the roadmapping approach to meet the organisations needs.

Executive education: in-company courses tailored to the needs of the organisation.

Public courses: an introduction to our fast-start roadmapping approach runs three times a year.

Publications and case studies: a number of publications and other resources focused on roadmapping,

including workbooks, text books and briengs are available from the IfM.

Tools for technology and strategy managementRoadmapping forms an integrative approach for the IfMs suite of tools for technology and strategy

management. It links to a number of key areas including portfolio management, open innovation,

technology intelligence, technology valuation and future scenario development.

Intensiveoneandtwodaytrainingcourses

March, JuneandOctober2010, CambridgeStrategicroadmappingAfast-startapproach toalignmarkets,productsandtechnologyforstrategyandinnovation

Ensurekey technologiesarereadyontime Identifyandexplore innovationopportunities Supporttechnologystrategyandplanninginitiatives

Identifyimportantgapsinmarket, productand

technologyintelligence Buildcommunicationbetweentechnicalandcommercial

functions

Time

Further informationTo nd out more about roadmapping at the IfM see our website:


Or contact: Nick Mann T: +44 (0)1223 766141 E: [email protected]


Strategic Roadmapping

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