Government and Corporate Social Responsibility

STRATEGIC PUBLIC POLICY VISION FOR CORPORATE SOCIAL RESPONSIBILITY

GOVERNMENT AND CORPORATE

SOCIAL RESPONSIBILITY

Government and Corporate Social Responsibility (GCSR) has made an impressive entry on the economic, business, political and social science. It is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.

DISTINCTION BETWEEN THREE ASPECTS ON GCSR Agenda: the variety of practices,

measures and proposals that come under the term CSR.

Understanding: what we understand by CSR – and the various terms associated with it – and therefore, what business model is proposed and what role business firm is considered to play in society.

Vision: what project for society CSR conforms to.

Coca-Cola Live Positively

Philippines - Livelihood

Coca-Cola Live Positively

Philippines - Environment

Coca-Cola Live

Positively Philippines

CSR must be a long term commitment and at the same time a road map of the company for action and not something that is immobile. We should resist the temptation to present CSR to public opinion as a race to see who projects the biggest image in this area.

1.1 CORPORATE SOCIAL RESPONSIBILITY REFERENCE FRAMEWORK

The Green Papers “Promoting a European Framework for Corporate Social Responsibility” and the subsequent “Communication Concerning Social Responsibility: A Business Contribution to Sustainable Development” published by the European Commission have undoubtedly become the yardsticks for approaching this topic.

The Final Declaration of the Lisbon European Council states: by 2010, “to become the most competitive and dynamic knowledge – based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesions.”

The European Commission defines CSR as a “concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stockholders on a voluntary basis.”

1.2 CORPORATE SOCIAL RESPONSIBILITY, WHERE DO WE STAND?

1. The political and institutional structure2. The political style and processes3. The social structure4. The intensity of the nature to voluntariness,

as opposed to the acceptance of regulation and government control

5. How the role and the position of NGOs and civil society

6. The characteristics of the educational system and the values converged by it

7. What is expected of leaders8. Historical traditions

The CSR debate highlights the fact that, in a globalized world, it is not just products and services that compete but also business models, management models and governmence national models.

Europe and United States CSR

CSR is a new vision of the corporate world to society, a new relationship between the political and business players, and the ability to develop a shared vision about the nature of the main challenges facing our societies in order to enable us to conceptualize that vision and that relationship.

Institutional reference framework and economic and social history

Business system and Culture

Approach to CSR

1.3 BUILDING THE NATION AS AN ECONOMIC AND SOCIAL SPACE

CSR constitutes one of the great opportunities for innovation, differentiation and legitimation available to business today. Only with a project and a vision can specific CSR agenda – agenda tailored to each company – become what they really are: a learning opportunity.

CSR

Business in Society

Sustainable

CSR

Governance

Ethical wealth of Nations

Competitive advantage of

nations

FOLLOWING ISSUES/TOPICS THAT CAN BE PUBLICLY FORMED AND AIRED:

1. CSR players involved.

2. CSR and partnership relations.

How to develop companies’ relationship with their social environment.

The need to explore in depth a possibility that is quite highly developed in some nations: the creation of new forms of cooperation between businesses, public administrations and social organizations.

3. CSR and creationof social capital

The possibility of increasing the consolidation and development of social capital.

4. CSR and business discourse

CSR only makes sense if all organizations put their weight and assume their own social responsibilities

5. CSR: Innovation and coherence

The way of doing things that is particular o each organization and its culture.

6. CSR from rhetoric to good practices

It should provide on opportunity to differentiate and highlight socially responsible action.

1.4 MANAGING CORPORATE SOCIAL RESPONSIBILITY