Strategic Positioning & Launching Innovation - … Positioning & Launching Innovation February 14,...
Transcript of Strategic Positioning & Launching Innovation - … Positioning & Launching Innovation February 14,...
Strategic Positioning &
Launching Innovation
February 14, 2018
Scott D. Gallett
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Vehicle Mobility Trends
POINT A POINT B
There will ALWAYS be a NEED for a
PROPULSION SYSTEM
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VEHICLEPROPULSION SYSTEM
CATEGORIES
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▪ Timing system
▪ Variable cam timing
▪ Exhaust gas recirculation
▪ Clutch plates
▪ All-wheel drive systems
▪ Enhanced starters
▪ Fans & fan drives
▪ Pictured products and many more…
$100
Combustion Products:
$250 $350
Boosting
Technologies
Exhaust Gas
Management
Transmission
Technologies
Combustion Propulsion** Includes engines, transmissions and all-wheel drive systems with no electrification, includes stop/start. All prices are estimates, actual prices will vary.
Variable Cam Timing
$45
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$300 $700 $900 $1200$200
Hybrid Propulsion** Includes mild, full and plug-in hybrid. All prices are estimates, actual prices will vary.
Combustion ProductsPLUS Hybrid Specific Products
▪ Exhaust heat
recovery systems
▪ Electric drive motors
▪ Disconnect clutch and
controls
▪ Pictured products and
many more… eBooster® iBAS SystemsP2 Hybrid Module
On/Off AxisPower Electronics Electric All-Wheel Drive
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▪ Electric all-wheel drive
▪ Liquid heater
▪ Auxiliary coolant pump
▪ Fuel Cell air supply
▪ Transmission Chain
▪ Friction Products
▪ Pictured products and
many more…
Electric Vehicle Products:
$500 $700 $1100
Cabin Air Heater eGearDrive® Electric Drive Motor Electric Drive Module
$200
Electric Propulsion** Includes battery electric vehicles, range extenders and fuel cells. All prices are estimates, actual prices will vary.
Power Electronics
$700
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Excellent Balance Across Propulsion Systems
Note: Participation Rate
$285
$200
50% 36% 26%
$240
CO
MB
US
TIO
N
HY
BR
ID
EL
EC
TR
IC
Estimated 2020
Average Content
Per Vehicle
Note: Excludes Sevcon
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We Must Always Satisfy All Three
ConsumerGovernment Regulations
Profitable Business
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Getting Innovation to the Road
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All Product Launches are NOT Equal
1. Both parties have experience
launching similar technology
2. One party has experience…
3. Neither party has experience…
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Working Framework
▪ Recognition by Both Parties
▪ Trust / Leap of Faith
▪ Management Involvement
▪ Relationships
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A Different Approach
Transparency
ExecutiveProgram
ManagementTone
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Conclusions
▪ Leading propulsion suppliers must
operate on a higher level
▪ Position product portfolio for
success no matter how markets
evolve
▪ Not all launches are equal
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Thank you!