Strategic Planning Workshop

What is

Strategic Planning?

©2014 James Feldman

Organize

your thoughts

and

Determine

your strategic direction.


Business As Usual

vs.

Tactics

Don’t mix them up.


A written document that acts

as a guidebook


According to Jim


Run on Insight,

Not Hindsight.

What is Strategic Planning?

•Pull the entire organization together around a single plan for execution.

•Broad outline on where resources get allocated.

•Forces you to make choices on what you will do and what you won’t do.


What is Strategic Planning?

The Values What’s in it for them?The Objectives What’s in it for us?The Strategies How do we deliver?The Goals How will we evaluate?


Companies should have the capabilities to:


•Understand

•Create

•Deliver

•Capture

•Sustain

Strategic Planning Tips:


•What’s your business?

•What’s your purpose?

•What are your values?

•Use ‘We’

•Be Understandable

•Foster Commitment

•Create Motivation

•Generate Inspiration

Strategic Planning Process

1. Determine Situation

2. Evaluate Goals

3. Think ‘inside the box”

4. Assess Risk

5. Create S.W.O.T.

6. Create Marketing plan

7. Implement plan

8. Review and revise plan


Clear

a defined statement

Vision

about the future

Aspirational

to motivate

Strategically aligned to

your S.W.O.T. analysis

Strategic Planning Vision


1. Define Your Values

2. Define Your Goals

3. Take Control

4. Define Your Strengths

5. Find Clarity

6. Be A Leader

7. Deliver Value

8. Evaluate everything

Strategic Planning Vision


What is a

Mission Statement?



A statement of your organization’s

purpose…what it wants

to accomplish.

Mission Statement=Business Vision

What did you accomplish

last year

that you are most proud of?• Simplicity

• Diligence

• Focus on what is vital

• Eliminate extraneous distractions

• Try Evernote to bring everyone togetherhttps://evernote.com/business/


Mission Statement=Business Vision

Why does your business exist?

Describe what your business does?

How your business does it?

Define and articulate your

core competences?


Vision


Strategic Planning 3 Steps

1. Corporate

2. Division

3. Business/Product Levels

According to Jim

You don’t want to be considered the best at what you do. You want to be known as The only one who does

what you do.


What is a

Marketing Plan?


What is a Marketing Plan

A road map, a target

or course of action

to achieve desired results.


What? Strategic PlanningWhy? Long-term profitabilityHow? Write a marketing plan


According to Jim


Drive for Change.Innovate for Growth.

Lead Smarter.

What is a Marketing Plan

The task of your business should be to deliver both

Customer value and a profit.


Impact ROI

DefineMarketing

Mix

DefineMarketing Strategies

SetMarketing

Goals

Value PropositionDefinition

Marketing

Planning Process

CustomerAnalysis

CompetitiveAnalysis

MarketAnalysis

WOWExperience

Reassess Review Documentthe Plan


What is a Marketing Process

Analyze market opportunities.

Develop marketing strategies.

Plan market programs.

Manage the marketing effort.



Diagnostic skills.

Identification of company level.

Implementation skills.

Evaluation skills.



Sales analysis.

Market share analysis.

Marketing expense/sales analysis.

Financial analysis.

Market-based scorecard analysis.


• Basis for comparison.

• Clearly stated activities.

• Reference for the

success.

• Marketing environment.

• Entry into the

marketplace.

Marketing Plan


According to Jim

You Create VALUE

NotProvide services.


What is S.W.O.T.?


Internal

External

Things the

company does

well

Things the

company does

not do well

Conditions in the

external

environment that

favor strengths

Doesn’t relate to

existing

strengths

or weakness


Internal

External©2014 James Feldman

Brand AwarenessImage

Reputation

DistributionPricing

Customer LoyaltyProduct Benefits

FinanceR&D

Manufacturing

Cash Cows

Market ShareHigh

Stars

Low

Dogs

Low

Hig

h


High LowLow

Hig

h

Stars

High Growth-High Share

Business is likely to generate

enough cash to be self-

sustaining.

PROMOTE AGGRESSIVELY

High Growth-Low Share

Business requires a lot

of cash to maintain

market share.

INVEST MORE CASH-DIVEST

Low Growth-High Share

Business can be used to support

other business units.

DEFEND AND MAINTAIN

Dogs

Low Growth-Low Share

Business is a cash trap.

Focus on short term.

AVOID RISKY PROJECTS

Cash Cows ©2014 James Feldman

Strategic Planningshould focus on the view of your clients • Define Your Values.

• Define Your Goals.

• Take Control.

• Define Your Strengths.

• Find Clarity.

• Be A Leader.

EXPERIENCE

Hierarchy Of Strategic Planning Workshop

BELIEF

CONFIDENCE

MOTIVATION

This different than

what I do today.

If I do this, I would be

more successful.

I have the ability to make

Shift Happen.

The reward is worth

the risk and effort.

Positive Experience

fuels the desire to do more.

UNDERSTANDING


According to Jim


Your Customers are

not concerned with what you accomplished

Yesterday , or what you did Today,

it’s all about Tomorrow

that really matters.

Talk To Me

jamesfeldman.coachesconsole.com

Visit ShiftHappens.com or call 312-527-9111

/in/jamesfeldman

@ShiftHappensNow #shifthappens

/shifthappensnow

http://www.linkedin.com/in/jamesfeldman

Strategic Planning Workshop

Business

Transcript of Strategic Planning Workshop