Strategic Planning & Priorities UVM Fall 2010

8/9/2019 Strategic Planning & Priorities UVM Fall 2010

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( T H P )

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Danielle Hoey 0 0 0 0 0 0 0 0Member Retention 0 0 0 0 0 0 0 0Increase Donors 0 0 0 0 0 0 0 0Gluten Free Bread 0 0 0 0 0 0 0 0More Cheese 0 0 0 0 0 0 0 0Local Produce 0 0 0 0 0 0 0 0Off Campus Kiosk 0 0 0 0 0 0 0 0Campus Organization Partnerships 0 0 0 0 0 0 0 0More Demonstrations 0 0 0 0 0 0 0 0Online Sign-Ups 0 0 0 0 0 0 0 0Expand Meetings Beyond UVM 0 0 0 0 0 0 0 0Strengthen Relationships with other FGs 0 0 0 0 0 0 0 0FG Chapter at Burlington HS 0 0 0 0 0 0 0 0Updating FG Book (and turning it into an online tool) 0 0 0 0 0 0 0 0Partnering with CSA for Produce 0 0 0 0 0 0 0 0Public Service Announcements on Radio or TV 0 0 0 0 0 0 0 0Working with other UVM groups to get the word out 0 0 0 0 0 0 0 0Recruit more MEN! 0 0 0 0 0 0 0 0Educate the Public 0 0 0 0 0 0 0 0More Products Donated (veggies, dressings, etc.) 0 0 0 0 0 0 0 0Increase Communications with THP 0 0 0 0 0 0 0 0Earn More CHEESE POINTS 0 0 0 0 0 0 0 0Educational Advertise (people know the who and why of UVM FG) 0 0 0 0 0 0 0 0Special Events to Raise $ for THP 0 0 0 0 0 0 0 0Brigde between officers and members 0 0 0 0 0 0 0 0Increased communication through all members 0 0 0 0 0 0 0 0Knowledge of food permit and sanitation for all members 0 0 0 0 0 0 0 0Increase % of members who know about operating the counter (i.e. cash register) 0 0 0 0 0 0 0 0Increase Membership 0 0 0 0 0 0 0 0Minimum of 3 people at every shift 0 0 0 0 0 0 0 03 new FG Events of Partnership Events 0 0 0 0 0 0 0 02 New Campaigns promoting FG on Campus 0 0 0 0 0 0 0 03 Donors or Outside Partnerships 0 0 0 0 0 0 0 0Document Events 0 0 0 0 0 0 0 0Economize Records 0 0 0 0 0 0 0 0

Accountability for Members 0 0 0 0 0 0 00Big Name Speaker to Come! 0 0 0 0 0 0 0 0

Weekly Cleaning of Magic Room 0 0 0 0 0 0 0 0Montly Social Gathering 0 0 0 0 0 0 0 0Raise more $ for THP 0 0 0 0 0 0 0 0

Apply for Scholarships/Government Awards 0 0 0 0 0 0 0 0Create Educational/Networking events with other clubs 0 0 0 0 0 0 0 0Seek Knowledge from other groups/local community orgs/conferences 0 0 0 0 0 0 0 0Mini Hunger Summit 0 0 0 0 0 0 0 0


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t m e n

t i n t h e

E n

d o f H u n g e r !

( T H P )

C o m m u n

i c a

t i o n s

/ M a r k e

t i n g

Danielle HoeyMember RetentionIncrease DonorsGluten Free BreadMore CheeseLocal Produce

Off Campus KioskCampus Organization PartnershipsMore DemonstrationsOnline Sign-UpsExpand Meetings Beyond UVMStrengthen Relationships with other FGsFG Chapter at Burlington HSUpdating FG Book (and turning it into an online tool)Partnering with CSA for Produce

Public Service Announcements on Radio or TVWorking with other UVM groups to get the word outRecruit more MEN!Educate the PublicMore Products Donated (veggies, dressings, etc.)Increase Communications with THPEarn More CHEESE POINTSEducational Advertise (people know the who and why of UVM FG)Special Events to Raise $ for THP

Brigde between officers and membersIncreased communication through all membersKnowledge of food permit and sanitation for all membersIncrease % of members who know about operating the counter (i.e. cash register)Increase MembershipMinimum of 3 people at every shift3 new FG Events of Partnership Events2 New Campaigns promoting FG on Campus3 Donors or Outside PartnershipsDocument EventsEconomize Records

Accountability for MembersBig Name Speaker to Come!Weekly Cleaning of Magic RoomMontly Social GatheringRaise more $ for THP


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b e r s

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t i o n

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i t y

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l v e m e n

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h i p s

O p e r a

t i o n s

F i n a n c

i a l S u s

t a i n a

b i l i t y

I n v e s

t m e n

t i n t h e

E n

d o f H u n g e r !

( T H P )

C o m m u n

i c a

t i o n s

/ M a r k e

t i n g

Danielle HoeyMember RetentionIncrease DonorsGluten Free BreadMore CheeseLocal Produce

Off Campus KioskCampus Organization PartnershipsMore DemonstrationsOnline Sign-UpsExpand Meetings Beyond UVMStrengthen Relationships with other FGsFG Chapter at Burlington HSUpdating FG Book (and turning it into an online tool)Partnering with CSA for Produce


Brigde between officers and membersIncreased communication through all membersKnowledge of food permit and sanitation for all membersIncrease % of members who know about operating the counter (i.e. cash register)Increase MembershipMinimum of 3 people at every shift3 new FG Events of Partnership Events2 New Campaigns promoting FG on Campus3 Donors or Outside PartnershipsDocument EventsEconomize Records


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14% 14% 14% 14% 14% 14% 14% 100%

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b e r s

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E d u c a

t i o n

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l v e m e n

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h i p s

O p e r a

t i o n s

F i n a n c

i a l S u s

t a i n a

b i l i t y

I n v e s

t m e n

t i n t h e

E n

d o f H u n g e r !

( T H P )

C o m

m u n

i c a

t i o n s

/ M a r k e

t i n g

Danielle HoeyMember RetentionIncrease DonorsGluten Free BreadMore CheeseLocal ProduceOff Campus KioskCampus Organization PartnershipsMore DemonstrationsOnline Sign-UpsExpand Meetings Beyond UVMStrengthen Relationships with other FGsFG Chapter at Burlington HSUpdating FG Book (and turning it into an online tool)Partnering with CSA for Produce


Brigde between officers and membersIncreased communication through all membersKnowledge of food permit and sanitation for all membersIncrease % of members who know about operating the counter (i.e. cash register)Increase MembershipMinimum of 3 people at every shift3 new FG Events of Partnership Events2 New Campaigns promoting FG on Campus3 Donors or Outside Partnerships

Document EventsEconomize Records


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b e r s

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l v e m e n

t / P a r t n e r s

h i p s

O p e r a

t i o n s

F i n a n c

i a l S u s

t a i n a

b i l i t y

I n v e s

t m e n

t i n t h e

E n

d o f H u n g e r !

( T H P )

C o m

m u n

i c a

t i o n s

/ M a r k e

t i n g

Danielle HoeyMember RetentionIncrease DonorsGluten Free BreadMore CheeseLocal ProduceOff Campus KioskCampus Organization PartnershipsMore DemonstrationsOnline Sign-UpsExpand Meetings Beyond UVMStrengthen Relationships with other FGsFG Chapter at Burlington HSUpdating FG Book (and turning it into an online tool)Partnering with CSA for ProducePublic Service Announcements on Radio or TVWorking with other UVM groups to get the word outRecruit more MEN!Educate the PublicMore Products Donated (veggies, dressings, etc.)Increase Communications with THPEarn More CHEESE POINTSEducational Advertise (people know the who and why of UVM FG)Special Events to Raise $ for THP




14% 14% 14% 14% 14% 14% 14% 100%


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b e r s

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m u n

i t y

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l v e m e n

t / P a r t n e r s

h i p s

O p e r a

t i o n s

F i n a n c

i a l S u s

t a i n a

b i l i t y

I n v e s

t m e n

t i n t h e

E n

d o f H u n g e r !

( T H P )

C o m

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i a l S u s

t a i n a

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t m e n

t i n t h e

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d o

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( T H P )

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d o

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Document EventsEconomize Records Accountability for MembersBig Name Speaker to Come!Weekly Cleaning of Magic RoomMontly Social GatheringRaise more $ for THP

14% 14% 14% 14% 14% 14% 14% 100%)


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Fundraising & Business InitiativesAction Plan


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Action PlanLast Updated: 2/8/2009

Objective Acitons Category Est. Hrs Est. Hard Cost Owner Due Date Status Description

1. Identify resturant guru for each campus Fundraising 24 0 Feb 28-communication , End of

marchstudentsselect leader for position

active Create chair position/responsabilities for each chapter, get buy-in next monthly call-feb, have students incorporate into

constitution, students select leader

2. Identify profile of ideal resturant (What makes agood resturant target)

Fundraising 5 0 Tricia andLeah

March 2010 active invite leah and tricia to lead this initiative,compile RP info for 1 year, makeconclusions

3. Set goals/objectives for each resturant guru Fundraising 0 0 Talis andkristin

Sept 2009 pending until incentiveprogram identified

part of complete incentive program andrewards

4. Develop list of targets that fit profile within region Fundraising 24 0 Guru Oct 2009 pending until fall launch 2nd stage of Guru RP engagement

5. Develop instructions, collateral and process for signing up a resturant. Round 1

Fundraising 16 2000 March 2 2009 in progress

Round 2- enhance instructions and collaterals Fundraising 48 6000 June 2009 dependent on income print and enhance materials and collateralsfor campaign- Gyro is on!

6. Develop Pine Tavern and cheese plus case study,and reference list

Fundraising 8 0

Case study- inaguration event ex. Greening bars-green drinks

Fundraising 24 0 create an assesment and budget of implementing inaguration event

7. Launch PR associated with Pine Tavern andinsitutionalize PR process through development andlaunch of PR kit to new resturants

Fundraising 2 6000 Kristin March 25,2009

Call with Sharon Feb 19

Start conversation with Sharon. PR tocultivate existing partnership and grow.

1. Work with Sharon to develop externalPR/Communications strategy

Communications 4 0 kristin/talis Feb 19 & 23 complete Had an initial meeting with Sharon andLynn about FG's PR strategy on a local andnational level. They are going to put aproposal together for us to present toboard. Will need to follow up with her andprepare requested documents for her

2. Summarize strategy input and output and share withall FG stakeholders

Communications 24 0 kristin/talis March 4th in progress Summarize PR strategy and funding. Sharewith Board and get buy in. Generate

excitement with students and universitiesfor what is to come. Create possible crosspartnership for funding (i.e. Taking it Globalor a software company).

3. Create an internal communications Calendar for 2009

Communications - - - - - check in with Sharon after funding androadmap have been clarified.

4. Implement and train on SalesForce tool Communications 40 0 kristin/talis March 12th in progress implement new salesforce structure5. Continue to send out Monthly news letters Communications 48 1000 monthly in progress 4 hours/month. Costs associated with

emails6. Monthly calls with Campus leaders Communications 240 0 monthly in progress 8 hours a month. Progress report call for

each chapter.7. Weekly financial reports received form students Communications 100 0 monthly in progress input data into salesforce8. Continue using the resource center as way toprovide tools and communications. Update!

Communications 200 0 kristin/talis July 2009 in progress update student manual

9. Redo/Update FG Website Communications 200 10000 August 2009 Update website to include resource center for academy, interactive media for learning,online manual, increased functionality(reporting for students).

10. Collect and send out Changemaker testamonials Communications 24 0 April 2009 In preparation for the end of school year,collect testimonials from each chapter.Identify how to most effectively distributetestimonials. Purpose: make FG personalfor donors, supporting documents for funding, recruit new chapters, share withuniversities, national and local PR

11. Continue annual report Communications 40 2000 kristin/talis April 2009 in progress create official 2008 Annual report. Gyro todesign. Judo marketing to print.

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LaunchCommunications Plan

Grow the Restaurantprogram

Strategic Planning & Priorities UVM Fall 2010

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Transcript of Strategic Planning & Priorities UVM Fall 2010