Strategic Planning for Digital Asset Management
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Transcript of Strategic Planning for Digital Asset Management
www.bynder.com
Digital Asset Management Strategy Guide
DAM strategy guide
Table of contents
Getting started
Establishing the vision
Business requirements and use-cases
Scope
Key stakeholders
RACI
DAM maturity
DAM strategy guide
Getting started
Before you implement a digital asset
management (DAM) system, you need to know
what you are up against by taking the pulse of
the current DAM situation at your company. Use
this quick start DAM strategy guide to hit the
ground running!
Strategic vision
Document end goals and DAM vision
Consider how DAM will serve as the foundation of
your entire digital ecosystem
Identify resources both internally & externally
Visual roadmap
Imagine possibilities of the future state DAM at
your organization
Identify the key initiatives
Choose goal date to accomplish initiatives
DAM strategy guide
Establishing the vision
DAM strategy guide
Completing a content audit Auditing your assets helps you to understand the types of
content your organization is creating, re-using and
interacting with.
DAM strategy guide
Business requirements and use-cases
Document the high level requirements and use-cases by
engaging with subject matter experts and end users in
your organization. Dive deep into their daily work streams
to really understand the business.
DAM strategy guide
Scope What records belong in the DAM? Which do not? What
is the purpose of your DAM? A mission statement or
DAM scope will help you determine during appraisal if
records belong in the DAM or not.
DAM strategy guide
Key stakeholders Determine which stakeholders or departments will
benefit the most for the initial DAM launch or relaunch.
Find your internal DAM champions and supporting
stakeholders such as IT project managers, business
analysts, DAM consultants, librarians, and and
leadership.
DAM strategy guide
DAM RACI A RACI chart outlines who is responsible, accountable,
consulted and informed for specific tasks. Use the RACI
chart to keep your DAM planning on track.
DAM strategy guide
Asess DAM maturity Use the DAM maturity model as a way asess and
document your company’s effectiveness and maturity in
regards to digital asset management.
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Summary
1. Establish your vision 2. Audit your assets 3. Document use-cases 4. Create a mission statement 5. Identify key stakeholders 6. Use a RACI chart 7. Assess DAM maturity
