Strategic PlanningFadhli Rizal Makarim

Introduction•Strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved.

Benefits

• Clearly define the purpose of the organization and to establish realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation.

• Communicate those goals and objectives to the organization’s constituents.• Ensure the most effective use is made of the organization’s resources by focusing

the resources on the key priorities.• Provide a base from which progress can be measured and establish a mechanism for

informed change when needed.• Listen to everyone’s opinions in order to build consensus about where the

organization is going.

Types• Goals-based planning is probably the most common and

starts with focus on the organization's mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when).• Issues-based strategic planning often starts by examining

issues facing the organization, strategies to address those issues and action plans.

Goals-Based

• Goals-based (or vision-based) planning works from the future to the present.  Planners pick some time into the future and then suggest specific goals to be achieved by that time.  Often, goals are specified in terms of specific accomplishments, for example, achieve to 1 million in sales revenue or a 20% profit rate at the end of the next three fiscal years.

• Hopefully, planners also associate actions plans with each goal.  Action plans clarify who is going to do what and by when in order to achieve the goal.  The planning process might also include clarifying the mission statement, and even scanning the environments external and internal to the organization in order to identify priorities to address in the plan.  Goals-based planning is usually based on a rather long-range plan, at least 3-5 years into the future.

Issues-Based

• In contrast, issues-based planning starts from the present and works to the future.  Planners identify major issues facing the organization right now.  It’s best if issues are described as questions, for example, “How will we activate our Board of Directors?” or “How can we manage our finances much more effectively?”• Then planners specify action plans about who is going to do what and by when in

order to address each issue.  They might scan the external environment, but they focus especially on the internal environment of the organization in order to ensure the organization accomplish strong internal systems.  Issues-based planning usually produces a plan with a short time range, for example, one year.

Which approach to planning should we use ?

Measure our capacity

Do a SWOT analysis

SWOT Analysis

Strengths Weaknesses

Opportunities Threats

•Follow the SMART rule:for instance in relation to a project- S pecific- M easurable- A ction- oriented- R ealistic- T imely

There’s no such a perfect plan !