Strategic Plan CCFC

8/10/2019 Strategic Plan CCFC

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We dream of a world where every child has a voiceand the ability to achieve their full potential.

2013 - 2018 *6-Year Strategic Plan

*Fiscal year ending March 31


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Christian Childrens Fund of Canada

(CCFC) works with half a millionchildren and families around the world,with specic focus in Burkina Faso,Ethiopia, Ghana, India, Nicaragua,and Paraguay.Working with partners and consulting withcommunity members, governments, and other

partners, CCFC creates programs that work toalleviate the challenges associated with child

poverty in each country and community.

Children have specifc needs and are especiallyvulnerable to increasing threats in their

environment. They are too often excluded in poor communities that are deprived of essentialmaterials and services and are marginalized basedon age, gender, and caste. CCFC addresses the

root causes of poverty with a focus on the childs

right to survive, develop, participate, and be protected.

Creating a Future of Hope

g One in four children in the developingworld are underweight 1

g One in three children do not have

access to safe drinking water 2

g One in three children do not haveaccess to improved sanitation facilities 3

1United Nations Millennium Development Goals End Poverty 2015.Goal 1: Eradicate Extreme Poverty & Hunger. http://www.un.org/millenniumgoals/poverty.shtml

2UNICEF. Childinfo Monitoring the Situation of Children and Women.Water and Sanitation Current Status and Trends. http://www.childinfo.org/water_status_trends.html

3UNICEF. Childinfo Monitoring the Situation of Children and Women.Water and Sanitation Current Status and Trends. http://www.childinfo.org/sanitation_status_trends.html


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CCFC helps communities improve their resilience

to withstand shocks from man-made or naturaldisasters. When a disaster occurs, CCFC provideshumanitarian assistance to communities andfocuses on protecting children.

Children are not helpless victims, and we

are striving to help more children and youth become active agents of change within theircommunities, which will enable them to claimtheir rights.

Giving Communities a VoiceThrough collaboration with localcommunities and Canadian stakeholders,we advocate on behalf of those who areexcluded and marginalized to developsustainable, long-term solutions to poverty.


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Our Objectives:g Enhance the quality of formal and informal

education for girls and boysg Reduce social and systemic barriers to education

to further gender equality and eliminatedisparities of all kinds that hinder access to safelearning environments

g Increase collaboration of communities with localand regional governments and other relevantleaders in the area of education

g Improve working conditions for youth

STRATEGY 1 : Improve the Quality of Life for Children and Youth inEmpowered Communities

GOAL 1: Promote EducationFocus on improving access to education and non-exploitative employment as it will aid in developing stronger, moreempowered communities, and improve the quality of life for children and youth.


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Our Objectives:g Better use of healthcare services in the

communities where CCFC worksg Increase use of preventive health practices and

nutritional behaviours among children, youth,and their families

GOAL 2: Implement Safe Health and Nutrition PracticesImprove the overall health and nutrition of children and youth in communities.


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Our Objectives:g Encourage community participation, especially

that of children and youth in community-basedorganizations that are representative of age,gender, and ability in order to ensure ful llmentof their rights

g Develop better functionality and management ofcommunity-development projects and processesrun by community-based organizations

g Improve community response to disasters andemergencies

GOAL 3: Strengthen Community OrganizationsEnable self-sustainability by empowering community members to take active roles in theirfamilies, communities, regions, and nations.


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Our Objectives:g Increase usage of clean water by children and

families for drinking and food preparationg Improve adoption of hygienic sanitation practices

by children and familiesg Improve environmentally sustainable

management of water, sanitation, and health(WASH) facilities and services by communities

GOAL 4: Develop Safe Water, Sanitation, and Hygiene PracticesEnsure children, youth, and their families have access to clean, potable waterand are educated on hygienic sanitation practices.


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GOAL 6: Engage in More Ways toBecome Better Global CitizensStrengthen our commitment to promoting social justicefor issues concerning the rights of children.

Our Objectives:g Enable children and youth to have a voice so that their

issues can be heard and addressedg Increase knowledge and understanding of child-rights

issues among CCFC stakeholders

Our Objectives:g Enhance engagement of community members in

income-generating activities

g Increase collaboration of communities with local andregional governments and other relevant organizations

g Lessen vulnerability to natural disasters that affect thelivelihoods of community members

GOAL 5: Support Jobs and SkillsDevelopmentImprove the resilience of communities to withstand shocksthrough sustainable employment, strong youth engagement,and empowered community-based organizations.


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Our Objectives:g Gain new supporters and express continued

appreciation to existing sponsorsg Implement strategies for growth in grants as

well as corporate and legacy givingg Develop new strategies for gifts and volunteer

opportunities

g Educate and inform theCanadian general public aboutcurrent issues that children facein developing countries

g Cultivate globalresources through

partnerships

STRATEGY 2: Expand Our Reach to Help More Children

Grow and diversify our supporter base, increase grant income, and develop a solidnetwork of corporate and community partners to help more children around the world.


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STRATEGY 4: Embed Innovation

Invest in new programs and techniques so we can helpmore children and improve community development.

Our Objectives:g Attract and retain supporters through our brandg Distinguish CCFC as a unique brandg Build on our history of more than 50 years of trust

and experience

Our Objectives:g Research new methods and programsg Invest in new approaches to help achieve desired resultsg Implement new ideas and provide leadership as a centre

of excellence in our Learning-Through-Play model*

STRATEGY 3:Grow Our Brand

Build a strong brand and identity that refects our mission.

*Developed by The Hincks-Dellcrest Centre and Toronto Public Health


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STRATEGY 6:Create a Workplace that Builds Self-Esteem,Motivates, and Encourages Staff to Be TheirBest for the Children We Serve

Open lines of communication among staff across all ofour of ces to improve the work environment and increase

job satisfaction.

Our Objectives:g Attract and retain high-calibre staff g Support staff growth by providing mentoring and

training opportunitiesg Encourage staff to be their best so they can do their best

for individuals in need

Our Objectives:g Be forward-thinking in the use of technologyg Invest in technology that furthers our causeg Enable greater use of technology at the community level

STRATEGY 5: Embrace Technology to Improve Our Serviceto Children and Our Supporters

Nurture new ideas and take advantage of cutting-edgetechnology to achieve our mission of breaking thecycle of extreme poverty in the communities wherewe work.


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STRATEGY 7:

Improve Efciency and Effectiveness

Optimize stewardship of supporter resources by operating ef cientlyand effectively at the of ce and in the eld.

Our Objectives:g De ne all work processes, conduct a thorough

review, and improve identi ed areasg Build networks, share information, and provide

timely indicators of effectiveness and ef ciency


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STRATEGY 8: Collaborate Globally to Achieve Change

Strengthen the ChildFund Alliance and our work with other child-focusedorganizations so that we can collectively achieve more for children.

Our Objectives:g Actively participate in the ChildFund Alliance to

achieve our desired global goalsg Develop our partnerships with like-minded

organizations and corporationsg Increase grant income


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Core Indicators and Outcomes

Early Childhood(Zero to ve years of age)

Growth Years(Six to 14 years of age)

Youth(15 to 24 years of age)

M e a s u r i

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Early Childhoodg Percentage of boys and girls zero to

23 months of age who are less thantwo standard deviations below themedian weight for height

g Percentage of children zero tove years of age who are attending

early childhood development programs

g Percentage of children zero tove years of age who are deemed

to be healthy and secure

Growth Yearsg Percentage of six- to 14-year-old

boys and girls who perform at orabove their current grade

g Percentage of 12- to 16-year-old boys and girls who have completed primary school

Youthg Percentage of young men andwomen who are enrolled in schoolor who have employment that is notconsidered to be exploitative

g Percentage of youth (15 to 18 yearsof age) who have participated inextracurricular activities in formalor non-formal areas (including lifeskills training)

Strengthening CommunityOrganizationsg Percentage of children and youth

who participate in groups, clubs,or other social organizations

g Percentage of children and youthwho report having opportunities toexpress their voice in decisions thatconcern them

g Percentage of children and youth

(in CCFC communities) who feelthat their rights are being upheld

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We aim to create a futureof hope by helping childrenand youth improve their

quality of life throughmeasurable assistance.

We Will:g Ensure infants (zero to ve years

of age) and mothers are as healthyas possible

g Focus on helping children (six to14 years of age) reach their maximum

potential through access to qualityeducation

g Empower youth (15 to 24 yearsof age) to recognize their rightsand improve their capacity to

participate in areas that impacttheir lives, thus becoming

productive adults in theircommunity

g Create safe and supportiveenvironments where childrenare protected


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Christian Childrens Fund of Canada is an international child-development organizationthat creates a future of hope by helping children, families, and communities develop skills and resources toovercome poverty and pursue justice. With more than 50 years of experience, we have followed the exampleof Christ by serving the poor regardless of their faith, cultural, and ethnic background.

www.ccfcanada.ca

Christian Childrens Fund of Canada

Charitable Registration #10691 8543 RR00011200 Denison StreetMarkham, Ontario L3R 8G6

Telephone: 905-754-1001Toll Free: 1-800-263-5437

Strategic Plan CCFC

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Transcript of Strategic Plan CCFC