DEPARTMENT OFTOURISM AND CULTURE

Strategic Plan2017-2020

To create compelling

reasons to live in and visit

the Northern Territory

VISION

Current ContextThe Department of Tourism and Culture was formed in 2016, by amalgamating agencies including Tourism NT, the former Departments of Sport and Recreation, Arts and Museums, and Parks and Wildlife Commission, the Heritage Division of the former Department of Lands, Planning and Environment, and Darwin Waterfront Corporation and Northern Territory Major Events Company.The common thread binding this new agency together is not the diverse activities that these functional areas undertake and support, but rather a shared and united purpose in:

• providing industry and sector support to assist with development, governance and viability

• providing grant funding to support a variety of activities and events

• conserving and protecting places, objects, events, natural and other elements which make up the physical and cultural identity of the Northern Territory

• promoting our physical and cultural identity, together with the Northern Territory more broadly, to inspire people from outside of the region to visit, and also encourage participation by Territorians.

The creation of the new department has presented a significant opportunity to strengthen the way we carry out these functions, and to achieve efficiencies through economies of scale.

MISSIONTo grow and promote places, participation, preservation and people

Tourism

ArtsSport & Recreation

Parks &WildlifeHeritage

GROW & PROMOTE

PARTICIPATION

PEOPLE

PRESERVATION

PLACES

Participation – encourage the community, government, businesses and industries to engage with and gain benefits from our programs and initiatives

1Strategic Theme

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Actively work with local businesses and industry partners to strengthen their capacity and capability across the relevant sectors.

b) Encourage and enable communities to engage and participate to the highest level possible in activities we provide or facilitate.

c) Develop, attract and deliver national and international calibre events.

x

xd) Strengthen our relationships

with the community and to grow strategic partnerships at a local, national and international levels.

1 Economic Development Framework2 Infrastructure Strategy3 Human Capital Plan4 Aboriginal Affairs Strategy

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Actively work with local businesses and industry partners to strengthen their capacity and capability across the relevant sectors.

b) Encourage and enable communities to engage and participate to the highest level possible in activities we provide or facilitate.

c) Develop, attract and deliver national and international calibre events.

x

xd) Strengthen our relationships

with the community and to grow strategic partnerships at a local, national and international levels.

Participation

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

e) Deliver our services efficiently so opportunities can be capitalised on by Territorians.

f) Develop and deliver quality programs and initiatives to support life-long learning and quality of life of Territorians.

g) Undertake research and share with industry relevant findings and opportunities to support innovation.

h) Promote and develop partnerships between the public and private sectors. x

i) Ensure information regarding our initiatives and activities are communicated effectively in a timely, relevant, and accessible (including culturally appropriate) way.

j) Collaborate and share information with other Northern Territory Government agencies to ensure there is a whole of government perspective in formulating our decisions and activities.

k) Support the development and growth of Aboriginal businesses and partnerships in the Territory and indirect Aboriginal employment through non-ATSI owned businesses e.g. concessions on parks.

x x

Places – provide locations where memorable experiences happen.2Strategic Theme

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Ensure that services, experiences and activities we provide to Territorians and visitors are safe, needed, of a high standard and valued.

b) Identify ways to develop existing locations and new locations to provide for new or improved service provision, experiences and activities.

c) Support the investment in relevant infrastructure to maximise improved experiences for Territorians and visitors.

x

x x x

x xd) Grow visitation to the

Territory by promoting diverse, sustainable participant and visitor experiences.

x

1 Economic Development Framework2 Infrastructure Strategy3 Human Capital Plan4 Aboriginal Affairs Strategy

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Ensure that services, experiences and activities we provide to Territorians and visitors are safe, needed, of a high standard and valued.

b) Identify ways to develop existing locations and new locations to provide for new or improved service provision, experiences and activities.

c) Support the investment in relevant infrastructure to maximise improved experiences for Territorians and visitors.

x

x x x

x xd) Grow visitation to the

Territory by promoting diverse, sustainable participant and visitor experiences.

x

Places

Preservation – ensure our cultural, heritage, art, sporting, recreational and natural assets are available now and into the future.

3Strategic Theme

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Protect and provide access to the Territory’s assets so they are available now and for future generations.

b) Grow community, philanthropic and industry partnerships, ownership and stewardship in the assets.

c) Raise awareness and community connectedness and engagement with the assets.

x x

x x

1 Economic Development Framework2 Infrastructure Strategy3 Human Capital Plan4 Aboriginal Affairs Strategy

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Protect and provide access to the Territory’s assets so they are available now and for future generations.

b) Grow community, philanthropic and industry partnerships, ownership and stewardship in the assets.

c) Raise awareness and community connectedness and engagement with the assets.

x x

x x

Preservation

People – develop and retain our people to support our objectives and become an employer of choice

4Strategic Theme

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Have a positive, high performing and inclusive culture.

b) Develop high performing managers and leaders who use their capabilities to achieve increased performance and productivity, and model the NTPS values.

c) Create the right environment for people to perform at their best and to attract talented people.

x

x

xd) Nurture a workforce that

is diverse and inclusive and reflective of the community we serve.

x xe) Increase the cross-cultural

competency of our staff. x

1 Economic Development Framework2 Infrastructure Strategy3 Human Capital Plan4 Aboriginal Affairs Strategy

ObjectivesStrategic Alignment

EDF1 IS2 HCP3 AAS4

a) Have a positive, high performing and inclusive culture.

b) Develop high performing managers and leaders who use their capabilities to achieve increased performance and productivity, and model the NTPS values.

c) Create the right environment for people to perform at their best and to attract talented people.

x

x

xd) Nurture a workforce that

is diverse and inclusive and reflective of the community we serve.

x xe) Increase the cross-cultural

competency of our staff. x

People

DEPARTMENT OFTOURISM AND CULTURE

Strategic Plan2017-2020