STRATEGIC PLAN 2015-2018 · IPF Strategic Plan 2015-2018 IPF VALUES LEADERSHIP: The IPF will be the...
Transcript of STRATEGIC PLAN 2015-2018 · IPF Strategic Plan 2015-2018 IPF VALUES LEADERSHIP: The IPF will be the...
STRATEGIC PLAN 2015-2018
IPF Strategic Plan 2015-2018
The IPF has over the last few years
experienced dynamic growth, as the
popularity of our sport has taken off.
The underpinning of this has
undoubtedly been the development
worldwide of the fitness and health
market and within that a shift to free
weights as the preferred medium of
physical expression.
However the IPF cannot take for
granted the delivery of powerlifting
participants from the health and
gymnasium world. That nexus has to
be cultivated, via our own efforts in
the areas of marketing, accessibility,
administrative efficiency and the
delivery of satisfying events and
programmes. We also have to
sharpen our structures and processes
in the management of diversity and
ethical issues, in the face of a larger,
more varied customer base. Further,
the IPF’s broader base of involvement
has sharpened issues related to commerciality and interaction with external parties. As we
have grown we have become more complex and more prominent in our equipment suppliers,
umbrella bodies, governments, Game organisations and regulators. The IPF must thus meet
the challenge of the greater sophistication and professionalism needed to operate at this
higher level.
Our Strategic Plan for 2015 -2018 highlights the IPF’s opportunities and challenges outlines
our pathway to a still higher level of standing in the sporting world. The 2015-2018 IPF Plan
document is relatively schematic. This serves to heighten the key issues the IPF has to deal
with and focus our methodologies. I commend this plan as a blueprint for all in the IPF.
Gaston Parage – IPF President
FROM THE IPF PRESIDENT
IPF Strategic Plan 2015-2018
IPF VALUES
LEADERSHIP: The IPF will be the proactive force taking the sport of Powerlifting
forward.
INTEGRITY: All that the IPF does will be fair, transparent and subject to due
process.
EXCELLENCE: Events, systems and delivered outcomes will be of the highest
standard.
INCLUSIVENESS: The IPF’s structures, activities and deliverables will encompass all,
irrespective of gender, age, disability or nationality.
FELLOWSHIP: The IPF will foster camaraderie, solidarity and enjoyment throughout
its community.
THE CORE: OUR VALUES, VISION, MISSIONS
IPF VALUES
IPF Strategic Plan 2015-2018
VISION
The IPF will lead the sport of Powerlifting to a position of respect in world sport, by
providing quality competitive opportunities, promoting powerlifting globally and leading by
example in terms of integrity, efficiency and inclusiveness.
1. GOVERN: Provide national and international Powerlifting competition of
Superior Quality.
2. ORGANISE: Implement a structure and process for the sound functioning
of the IPF.
3. DEVELOP: Grow participation by athletes, officials and supporters of
Powerlifting worldwide.
4. PROMOTE: Inspire media and markets to actively engage with Powerlifting.
5. REPRESENT: Move Powerlifting to prominence within the world’s major sporting
organisations.
THE CORE: OUR VALUES, OUR VISION, OUR MISSIONS
MISSIONS
IPF Strategic Plan 2015-2018
MISSION 1 - GOVERNING THE IPF
1.1 A Functioning Strategic Plan
Formally adopt a 2015 – 2018 Strategic Plan.
Implement those strategies.
Review outcomes and prepare 2019 – 2021 Plan.
1.2 Professionalised People and Processes
Increase the ratio of independent, renumerated staff and consultants relative to
volunteers.
Develop task specific committees and working groups (Youth, Discipline, et al.).
1.3 Highly Developed Ethical Infrastructure
Establish Codes of Conduct for particular populations and issues (Coaches,
Officials, Medical, Parents, Wagering, et al.)
Define and empower an Ethics and Disciplinary Commission.
Coaching and Officiating accreditation developed and optimised.
1.4 Financial Security and Integrity
Achieve turnover and margins in excess of EUR 500,000 / EUR 100,000 via
execution of a documented Business Plan.
Consolidate existing Powerlifting-specific commercial partnerships, initiate
partnerships with larger multi-sports providers.
OBJECTIVES AND ACTIONS
IPF Strategic Plan 2015-2018
MISSION 2 - ORGANISING EVENTS
1.1 A Comprehensive International Powerlifting Calendar.
Conduct World and Regional Championships across all disciplines and age groups
(Classic, Equipped, Bench Press, Open, Junior, Masters) and Regions (Asia,
Oceania, Europe, Africa, North America, South America) each year.
1.2 Commencement of Higher Order International Competition
Initiate a World Series or League of Powerlifting.
1.3 Expanded Powerlifting Representation in Games and Festivals.
Continue high quality participation by Powerlifting in World Games (2018 and
2021) and Pacific Games (2015 and 2019).
Advance towards and achieve inclusion in further games (Asian Games, FISU,
Commonwealth Games).
1.4 Enhanced Quality Control of International Championships and Events.
Develop an event certification function for pre -event quality assurance and post-event
evaluation.
OBJECTIVES AND ACTIONS
IPF Strategic Plan 2015-2018
MISSION 3 – DEVELOPING PARTICIPATION
1.1 Enhanced Penetration of the Fitness Market
Develop Classic Powerlifting event Calendar.
Integrate Classic features, attributes and benefits as a differentiator within the
marketing place.
Partner with Fitness trade shows and organisations.
1.2 Elaborated Student and Youth Segments
Develop youth infrastructure (IPF Commissions and Codes) and events (Student
Games etc.)
Modify offerings to target youth (bench press only, team events etc.)
1.3 Gender Equality
Uptake females onto Commissions and Committees.
Implement gender equality into marketing initiatives and the conducting of
events.
1.4 Identify Triggers for Powerlifting Growth
Conduct research into the demographics and psychographics underpinning
interest and involvement in Powerlifting.
Integrate that information into marketing, operational and event activities.
1.5 Broadened National Federation Network
Leverage athlete participation growth at the national sporting authority level.
OBJECTIVES AND ACTIONS
IPF Strategic Plan 2015-2018
MISSION 4 - PROMOTING MEDIA AND MARKET
INVOLVEMENT
1.1 Clearly Differentiated IPF Product
Brand IPF Powerlifting as pure, athletic and accessible.
1.2 Extensive Online Presence for the IPF
Shift IPF media resources and activities from print to online emphasis.
Gather data to verify on-line penetration.
Network and extend online presence via regional co-ordination.
1.3 IPF Online Data Driving Regional and National Promotion
Gather online address and other data and diffuse to National and Regional
Federations for local marketing actions.
1.4 Media Impacts Integrated With the IPF Business Plan
Present media data as part of commercial partner offerings.
OBJECTIVES AND ACTIONS
IPF Strategic Plan 2015-2018
MISSION 5 – REPRESENTING POWERLIFTING IN
WORLD SPORTS ORGANISATIONS
1.1 Attained IOC Recognition
Complete infrastructure and operational development to IOC standards.
Secure IOC recognition and fulfill provisional period.
1.2 Intensified WADA Engagement
Maintain Code-Compliant Status.
Achieve operational Compliance status via meeting targets for OCT, for Sport
Specific Menu, investigations, intelligence and sample storage.
1.3 Initiated FISU Involvement
Conduct IPF World Student Event in accordance with FISU standards.
Attain FISU accreditation.
1.5 Consolidated SOI Engagement
Confirm and implement memorandum of co-operation with Special Olympics.
Action a Unified Sports programme between IPF and Special Olympics.
1.6 Progressed IPC Interaction
Contribute to the development of IPC Powerlifting.
1.7 Consolidated Sport Accord Accreditation
Participate in Sport Accord Congress.
OBJECTIVES AND ACTIONS
IPF Strategic Plan 2015-2018