STRATEGIC PLAN 2014-2016 · 2016-11-14 · STRATEGIC PLAN 2014-2016 Vision: HCDNNJ will be the...

STRATEGIC PLAN 2014-2016

Vision: HCDNNJ will be the premiere organization for New Jersey’s community development sector, by providing our members with critical technical assistance and resource

development, public policy education and advocacy, and cutting edge research and ideas to advance housing and community development.

Page. 1

NETWORK ORGANIZATIONAL DEVELOPMENT

GOAL: Raise organizational visibility to increase and expand organizational reputation for expertise and excellence among members, key partners, stakeholders and decision-makers as the leading organization for and about housing and community development in NJ.

OBJECTIVE STRATEGIES STATUS COMMENTS

Strengthening our brand Maximize visibility opportunities through our 25th anniversary celebration year

Identify (brand) all committees with a consistent moniker representing connection to the Network

Identify all print/web materials with consistent masthead

Complete

Ongoing

Ongoing

Held several events that celebrated the work of Network members since 1989; released economic report as capstone to the anniversary;

Reviewing various names for community groups to show coordinated effort.

New/consistent look/color on all print and web publications

Amplify information about member and CD sector impact and importance

Publicize members’ accomplishments

Encourage peer sharing through the Membership Directory & constituency opportunities

Establish Speakers Bureau

Create materials painting the “big” picture of impact by members in NJ

Maintain on-line resource library/directory

Ongoing

Complete

Ongoing

Complete

Complete

Complete

Complete

Ongoing

Stronger Together; NRTC updated report – electronic communications

Directory updated & published

Group/Issue meetings ongoing

Maintain a list of potential speakers by topic area

Stronger Together being utilized for county level; NRTC Update completed, reprint being run/Consider Annual Report (hard copy or on-line)/TNJ Housing Baseline Report completed and project finished; Impact of Recession on CDC’s Report (being reviewed) Outreach events continue

Held seven Stronger Together events and released data representing eleven Counties

Created CD Spotlight Month (June)

Working on Newark Specific Stronger Together Data




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Ongoing Recently updated links; launched Network Voices – an online news source to promote resources, events, and industry news

Communicate with members, peers and decision makers regarding challenges and successes

Streamlined communications messages

Strong social media presence

Build & strengthen relationships with traditional media

Utilize opportunities to place our stories in national or regional media (beyond NJ)

Promote values based messages

Complete

Ongoing

Ongoing

Ongoing

Ongoing

Updated media contact list, available for member use

Utilizing all available and appropriate social media; deployed multiple messages in 13 languages through social media MSNBC/TNJ Star Ledger/Wall Street Journal/Bergen Record/NJ Spotlight; MSNBC/Wall Street Journal/NLIHC/NACEDA for Sandy messaging

Establishing additional contacts through a broader range of media outlets

Provide information on big issues that have broader reach to national and regional media

Hosted several media trainings focusing on social media and communicating skills for meeting with decision makers

Diversify Network fiscal resources

Build a diversified development plan

Identify additional sources of revenue

Access Pro-bono services

Develop fee for service opportunities

Ongoing

Ongoing

Sustaining

Ongoing

Explored and implemented diversified revenue sources including MHA fiscal agent completed; HFH SSO (on hold) & Increase Consulting-TA

Contracted work: NJAPZA training – 2nd year; Two rounds of RPA input contracts; possible contract for outreach work beyond Sandy

Brought in XX new funders

Implemented charge for conferences/training/sponsorships

Soliciting funds for expanded opportunities, including Secured pro-bono legal assistance from Lowenstein Sandler

Administrative Fees for services

Board & Staff Development Board

Staff

Ongoing

Ongoing

Complete

Ongoing

Ongoing

Supporting Board Committees/Ongoing Education

Continuing internal Training/Cross Training/Leadership Development/Peer to Peer Learning with other NACEDA orgs

Updated Personnel Handbook

Approved for VISTA & working toward becoming HUB for State

Improving and ongoing assessment of employee benefits




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1. MEMBERSHIP SERVICES

GOAL: Increase opportunities for members to utilize Network services (education, training, capacity building, networking and support) through collaboration and information sharing to support our members’ housing and community development efforts.


Increase new members – set annual goals

Annual Membership Drive

Referrals from existing members

Welcome materials highlighting membership benefits

Complete

On-hold

Sustaining

Launched membership partnership w/CNP; continuing to highlight member benefits by reworking member materials, website access and database improvements

Board Membership Committee – develop m2m recruitment by BOD members

Redone and being utilized with new member and renewal materials/Increase personalized outreach from staff to new and renewing members

Retain existing members, increase dues collection

Member only discounts and other opportunities

Online dues collection

Improved invoicing; follow up

Member profiles on-line (full profile available for members only)

Sustaining

Complete

Complete

Sustaining

Redone and working with other orgs to increase benefits

Process implemented and system in place

Restructured

All member profiles set-up and available. Continue to reach out for updates and additional information

Diversify membership base

Increase geographic representation from under-represented areas

Provide affinity & constituency based opportunities (tax credit, homelessness, Habitats, young professionals, etc)

Engage emerging (including faith-based) CDCs to partner with high-performing CDCs

Ongoing

Sustaining

Ongoing

Develop strategy for specific/targeted area outreach

Coordinating NRTF quarterly meetings/Housing Counselor quarterly meetings/Affinity breakouts at membership meetings. Worked with HfH to establish SSO. Increase to include For-profit developers & Architects/Real Estate Attorneys (ongoing)

Consider CDC Mentoring Program. Met with several emerging CDCs and individuals looking for start non-profits. Several of whom attended training and/or joined the Network




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Fostering Partnerships Leveraging relationships with other statewide/regional associations

Sustain presence in national associations

Sustaining

Sustaining

Active Partnerships (i.e.: Urban Mayors Association/NJSLM/Anti-Poverty Network/Regional Planning Association, etc.)

Active membership in NACEDA/NLIHC./Housing Counseling Resource Center/brought in Grounded Solution (formerly Cornerstone) to conduct Community Land Trust training (ex: Nina – NACEDA Communications Committee; Sharon – Trainer at NACEDA National/Regional Conferences; Arnold – NLIHC Policy Committee; Sharon – National Housing Resource Council Member)

Expand resources available to members

Innovate and expand shared services/membership opportunities

Explore restarting Housing Scholar program

Support private/public investments that enhance CDC opportunity

202/811 projects (change to represent increase federal resources including 202 Seniors/811 Disability)

Sustaining

Complete

Ongoing

Complete

Coordination of efforts with Center for Non-Profits/ Coordination with Citizens Campaign/ Housing Counseling Intermediary approved; Sandy Outreach Activities; Habitat for Humanity SSO/ JIF (on hold)

Implemented Community Scholars program in Summer 2016

Continue to advocate for increase in NRTC

Negotiated two (TD & PNC) CRA renewals and four more in process (M&T, BB&T, Santander & Valley National Bank)

Engaged lenders to collaborate and provide information on resources available.

Webinars providing awareness, training & advocacy

Increase awareness outside of the traditional networks

Utilize technology to identify and reach beyond our traditional membership

Leverage relationships with other allied organizations

Offer programs on-line (mini trainings, issues statements, call to action, success stories, etc.)

Sustaining

Sustaining

Sustaining

Utilize electronic media to share information with and from other aligned organizations

Continue to reach out to “like” or supporting organizations

Webinars for training/purchased go to webinar/policy webinars


Vision: HCDNNJ will be the premiere organization for New Jersey’s community development sector, by providing our members with critical technical assistance and resource development, public

policy education and advocacy, and cutting edge research and ideas to advance housing and community development.

PUBLIC POLICY EDUCATION & ADVOCACY

GOAL: Secure and advance policies and resources at every level of government, as well as from the private sector, to create homes and stabilize communities for low and moderate income NJ residents.


Enhance the public policy engagement and advocacy capacity of our member organizations at every level of government

Organize and support engagement between members and decision makers to educate and build support for community & economic development issues, where and when needed

Educate CDC leaders and members about their advocacy rights; encourage CDC members, partners and clients to participate in civic engagement opportunities that increase support for community development

Provide cutting edge research and communications to our members and allies that supports our policy initiatives

Work with national partners and experts on federal issues, especially NLIHC and NACEDA

Sustaining

Complete

Ongoing

Sustaining

Ongoing

Sustaining

Complete

Sustaining

Support for at least a dozen member organizations in various forms – (A Teams & area CDC Networks) Restarted Mercer County Development Team. Began relationship with Bergen Volunteer Center in effort to build an A-team for Bergen County.

Organize and engage members for annual Advocacy Days (State and Federal)/ Sandy advocacy & Bill of Rights Tour/United for Homes

Working to ensure towns comply with Mt. Laurel obligation

Begin campaign to increase money for housing production, SRAP and NRTC in the state budget with delivery of letters on lobby day.

Hold Monthly Policy Committee Conference Calls; Publish regular Policy Bulletins, Action Alerts and other issue related announcements

Prepare members for In-District Visits (October – Affordable Housing Month)/ and Legislative Day;

Spearhead United for Homes Program

Release of NLIHC Out of Reach Report; support for NACEDA Regional Peer Learning Groups and CCP State Caucus Task Force on problem properties




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Sustaining

Ongoing

Engaged with several municipalities through A-teams to include non-profits in their fair share housing plans.

Held 25 outreach meetings to get input into the RPA Fourth RPA Regional Plan. Received funding for phase 2 to get equity input on RPA recommendations.

Achieve legislative and regulatory public policies that enhance the ability of our members to meet their goals, and protect and preserve the opportunities they currently have.

Solicit and identify critical policy barriers for members and the sector; help our members develop and promote solutions to these challenges ; strategize approaches to specific legislative issues, and craft policy proposals

Identify a signature issue campaign around a public policy or regulatory challenge; include measureable outcomes and plan an achievable timetable; evaluate these benchmarks regularly

Monitor threats and opportunities that may emerge in policy arenas

Advance policy agenda by engaging members and leaders through grassroots advocacy opportunities at local, state and federal levels (lobby days, in-district visits, etc.)

Sustain strong alliances with other organizations and stakeholders that share similar concerns

Sustaining

Complete

Complete

Sustaining

Ongoing

Ongoing

Sustaining

Ongoing

Ongoing

Evaluate accomplishments on at least a quarterly basis

Identified Signature Issue – Build A Thriving New Jersey

Develop Signature Issue Campaign Plan

Implement Signature Issues Campaign Plan

Report on signature issue and other policy accomplishments as part of annual highlights, reports, etc.

Develop and regularly update policy priorities for staff, members and partners to use

Continuous Communications Loop with Members and activities that include Lobby Day/Fall In-District Meetings/Sandy Bill of Rights Tour and other activities

Work with TNJ/SHA/FSHC/NJF/RPA /APN, etc.

Work on trying to redevelop mobile home parks in Moonachie with Congressman Pascrell, FSHC and the Mayor.




Page. 7

Work to ensure an equitable and sustainable recovery and rebuilding process after Superstorm Sandy and for future disasters Identify and promote rebuilding strategies that support sustainable redevelopment

Advocate for resources to maximize housing for affected low and moderate income people and communities; serve as a clearinghouse for information on available recovery resources.

Completed

Ongoing

Sustaining

Complete

Sustaining

Complete

Complete

Sustaining

Complete

Promoted Housing Recovery Resource Center Model/Successful participation in NJ Recovery Fund/Advanced and Passed Sandy efficiency and transparency bill/ Passed Sandy Bill of Rights through Legislature; Advanced bill for 3 year protection against foreclosure for Sandy homeowners

Continue Sandy Working Group/secured significant improvements in 2nd and 3rd tranches/improved distribution of resources as a result of the voluntary consent agreement/Successful advocacy resulting in state to provide opportunity for public input in 3 hearings one in each region

Secured $1M+ contract for Sandy outreach efforts in the 9 impacted counties; developed and implemented outreach plan with 24 Network partners, contract through May 2017

Established Homelessness Prevention Work Group

Worked with our members who are involved in homelessness prevention and our allies to promote a series of bills including Code Blue. Worked to ensure Emergency Assistances reaches everyone who needs it.

Worked with Asm. Singleton to draft a Sandy foreclosure bill that passed the Assembly and worked to get Sen. Stack to sponsor that bill in the Senate.

Worked with our members who are involved in lead poisoning prevention to push legislation and get press on the issue. Successfully got the Governor to put $10 million into inspection and remediation of lead. Successfully got the Governor to strengthen the level of detection to the CDC standard.

Monitor lead funding promised and implementation

Held legislative Day where 150 advocates attended and we held 51 meetings with legislators or their staff.




Page. 8

Complete

Complete

Complete

Held a series of Community Development Spotlight events during June for community Development month including one in Hudson County where the Asm. Speaker and our members spoke.

Worked with Sen. Menendez’s office to get federal legislation introduced to address lead poisoning prevention and zombie foreclosures.

Held “No Housing Cuts” Congressional Day, bringing 350 people to DC to meet with elected representatives.




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COMMUNITY STABILIZATION & NEIGHBORHOOD REVITALIZATION

GOAL: Promote community stabilization and neighborhood revitalization by supporting Network members by promoting peer sharing, resource development, collaboration and efforts to address common barriers.


Advance our member’s NRTC plans/projects and expand access to resources for neighborhood planning

Update/refine NRTC impact info and promote release of updated 2012 report

Identify and help develop new resources for neighborhood planning and implementation of plans

Complete

Ongoing

Ongoing

Ongoing

Re-release NRTC Report & Create Update – released in Camden in May 2014

Evaluate & Release Impact Report on NRTC Completed projected

Advocate for increase in NRTC cap for funding

Continue to serve on Statewide NRTC Task Force

Identify and share proven approaches to sustainable planning and redevelopment goals in members’ neighborhood plans

Organize peer learning sessions with Neighborhood Revitalization Task Force on key topics of interest, with follow up TA and advocacy as needed

Engage with partner organizations and consultant(s) who can help members create neighborhood plans, develop more detailed plans in key areas, connect to regional planning efforts, and/or participate in and influence the municipal master planning process

Sustaining

Ongoing

Complete

Ongoing

Ongoing

Ongoing

Each NRTF quarterly meeting providing lessons learned at NRTC funded locations; added speaker series to NRTF meetings

DCA staff attending NRTF meetings

Held multiple stakeholder meetings to solicit feedback for the 4th RPA

Continuing relationship for pro-bono work with NJAPA.

Participate in NJAPA CPAP committee

Working to increase transparency of process and address potential application problems.

Secure cohesive and systematic strategies to address problem properties with municipal officials and CDC partners

Pursue problem property agenda for members & municipalities including land banking legislation, tax sale law and Healthy Homes

Complete

Complete

Land Banking bill reintroduced and passed Senate. Bills to address building interior and non-residential vacant property introduced. Tax Lien sales bills passed, but vetoed by the Gov. Mold bill also passed but vetoed.

Held statewide problem properties caucus meeting. Brought together Trenton and Newark HH’s programs and bringing Camden HH into the mix for ongoing meetings.




Page. 10

Support/promote progressive state planning and transportation policies for older communities, enhance local community development efforts and expand (equitable) TOD

Ongoing

Complete

Complete

Complete

Ongoing

Complete

Need to focus on long-term affordability/tie TOD to NRTC work/Successfully completing One Region grant program/Continue to work with NJF, TNJ, Tri-State Transportation

Organized hearing on APRA before AHO Committee

Supported Lead Hazard Control Bill (passed by Senate) and out-of-state creditor bills – building interiors and commercial properties

Held 2 joint problem property trainings with UMA/NJCC. Conducted 2 problem property NJAPZA (another is planned for the fall); presented at Historic Preservation conference. Conducted problem property webinar for NJSLOM. Provided testimony for 2 municipalities on abandoned/vacant properties. Provided Problem Property training for City of Plainfield. Building additional relationships with Pennsauken. Presented to Asbury Park Quality of Life Committee on APs. Continue ongoing relationship with Asbury on Problem Property issues.

Evaluating opportunities to use historic preservation tools. Co-presented with NJ Historic Trust at NJAPA Conference. Had NJ Historic Trust present at Network conference.

Produced TNJ report (housing)

Support members’ efforts to address foreclosure

Encourage and promote use of qualified housing counseling services as a means to educate at-risk consumers and prevent foreclosures.

Ongoing

Sustaining

Complete

Complete

Ongoing

Support our members who participate in local Foreclosure Task Forces/Advance Foreclosure bills

Supported Sandy foreclosure prevention bill, passed AHO.

2014 Lobby Day AHO hearing on foreclosure crisis featured our members and the report we issued. Ensured that members were prepared and spoke on the issue during each Legislative Day.

Received a HUD Intermediary/HC Grantee renewal

Received new contract for Housing Counseling that expands funding and increase sub-grantees from 6 to 9.




Page. 11

Identify additional resources for qualified housing counseling

Ongoing

Ongoing

Ongoing

Complete

Ongoing

Complete

Ongoing

Worked with partner banks, advocacy groups and state supporters on ways to help support housing counseling work.

Provide additional technical support to mortgage default counselors and community members on abandoned properties, vacancies and ways to partner with local housing counseling agencies.

Provide quarterly housing counseling network meetings and provide resources to bolster housing counselors’ resources via government and provide stakeholders.

Created HC newsletter to inform agencies of available resources

Provide technical assistance and referral resources to housing counseling agencies.

Provided resources for client management system and housing counseling system support through Fannie Mae and HUD. Offered housing counseling information concerning upcoming trainings across the industry.

Working with additional organizations to become certified housing counseling organizations




Page. 12

RESOURCE DEVELOPMENT

GOAL: Strengthen the resources and tools available for CDCs and their partners to create homes and jobs, while expanding the capacity of our members to access and put those resources and tools to work in their communities.


Expand measurable knowledge, skill level and performance of Network members and other community development professionals.

Provide targeted TA & training through a variety of curriculum and partnerships, including Together North Jersey , One-CPD, CHDO, TA & CPTED

Survey members about emerging sector training needs; develop curriculum in response; Create training opportunities utilizing technology (go-to meeting, web classes, etc.)

Establish menu of technical assistance/consulting services available to members through HCDNNJ

Complete

Complete

Ongoing

Sustaining

Ongoing

Complete

Complete

Provide TNJ/CPTED provided for 6 programs through TNJ/Exploring additional CPTED for Camden or Urban Mayors Association/On-going TA & Training as requested

Supported of 4th Ward CPTED team in Paterson

Survey of members/purchased go to webinar/Implementing webinar training opportunities/Policy Conf Calls becoming Webinars

Continued relationship with NJAPZA – Currently planning 4 trainings of development issues.

Building TA & consulting (ex. UVSO); working with NJRA to develop 2016 training calendar opportunities.

Produced manual “Developing Effective Municipal Housing Plans” with information for members associated with COAH decision

Held 3 webinars for Network and SHA members

Develop solutions to address ongoing challenges related to foreclosure prevention work in New Jersey

Create and support association of housing counselors to identify challenges and areas of need to assist in counseling efforts; promote best practices from other areas; provide and/or identify training requested by counseling organizations as needed.

Sustaining

Complete

Create HC statewide association – open to members/outreach to non-members/quarterly meetings. Funded through HUD as grantee with six (to be nine) sub-grantees throughout the state as part of Housing Counseling Intermediary grant.

Hired Technical Assistance and Training Coordinator to further training resources for the Network and as a regional intermediary to share in the regional visits and support for housing counselors.

http://www.hcdnnj.org/njfairhousing

http://www.hcdnnj.org/njfairhousing




Page. 13

Communicate with HMFA and encourage meetings to help address counselor challenges

Identify opportunities for greater alignment with academic institutions

Ongoing

Sustaining

Ongoing

Hold quarterly Housing Counseling meetings where best practices are exchanged as well as particular challenges.

Work with HUD and HMFA to remove deed restriction in 3rd round of COAH rules

Bloustein/Princeton/TCNJ (intern programs)

Improve and expand funding programs and investment resources

Evaluate member access to financing

Lead quarterly meetings of Community Economic Development group with lenders and members to encourage dialogue about CRA and other financial investment prospects

Work w/lenders to promote current and develop new products and strategies to finance members’ projects and increase investment into low-income areas

Leverage Sandy CDBG-DR opportunities for redevelopment

Ongoing

Sustaining

Ongoing

On-hold

Ongoing

Complete

Ongoing

Engage A-Teams in State, County and Local Consolidated Planning processes.

Analysis of Financing Survey

Evaluate topics for lenders to participate in reformatted CED Meetings (should there be a specific issue – what would make this valuable?)

Work with NJCC re: Re-Start/ Exploring additional CDFI opportunities

Work to increase NRTC cap

Work to make sure the funding goes into appropriate areas through the neighborhood enhancement program

Administer Sandy Outreach Contract

STRATEGIC PLAN 2014-2016 · 2016-11-14 · STRATEGIC PLAN 2014-2016 Vision: HCDNNJ will be the...

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