Strategic Mgt.: Chapter Summary
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Transcript of Strategic Mgt.: Chapter Summary
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8/3/2019 Strategic Mgt.: Chapter Summary
1/18
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8/3/2019 Strategic Mgt.: Chapter Summary
2/18
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Mr. Sekhdubbke
C`ursl Djstruct`r
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8/3/2019 Strategic Mgt.: Chapter Summary
3/18
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Mr. Sekhdubbke
C`ursl Djstrut`r
H!u"t# `$ Nusdjlss K%idjdstr!td`j
L!stlrj \jd&lrsdt#'
Ml!r Sdr,
(l sunidt )lrl t)l suii!r# rlp`rt t)!t #`u !s*l% $`r !j% +!&l us t)l !ut)`rd!td`j t`
-`r* `j lrt!dj $dl"%' ])l t`pd t)!t #`u )!&l +d&lj il ds rl!""# !j dip`rt!jt .
djtlrlstdj+ $!t $`r t)l stu%ljts' (dt) t)l tl/tu!" stu%dls, !udrdj+ pr!td!" `rdljt!td`j ds
jllss!r# `$ -)d) #`u )!&l rl!tl% ! nd+ )!jl $`r us iust )l"p us t` -`r* -dt)
l$$ddlj# dj $uturl'
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t` nud"% up ! &!"u!n"l !rrdlr dj $uturl' ])!j* #`u $`r lj`ur!+dj+ us $`r -`r*dj+ `j t)ds
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8/3/2019 Strategic Mgt.: Chapter Summary
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Kcgj`wblmfliljt
I!*dj+ ! suii!r# rlp`rt ds su) ! t)dj+ `$ p"l!surl' Nut %`dj+ t)ds ds !"s` ! t`u+) t)dj+'
(dt) t)l )l"p `$ s`il pl`p"l D $dj!""# -!s !n"l t` $djds) t)l t!s* t)!t -!s !ssd+jl% t` us
n# t)l `ursl djstrut`r' ()d"l %`dj+ t)ds suii!r# D $!l% s`il pr`n"lis !j% -dt) t)l
)l"p `$ t)`sl pl`p"l D `&lr!il t)`sl pr`n"lis' H`r t)!t, -l !rl rl!""# +r!tl$u" t` s`il
+u#s' Kj% -l -!jt t` !*j`-"l%+l i# +r!tdtu%l t` t)li'
Hdrst `$ !"" -l -`u"% "d*l t` t)!j* t)l !"id+)t# K""!) -)` )!s +d&lj us t)l rludrl%
*j`-"l%+l !j% t)l p`-lr t` $djds) t)ds rlp`rt' ])lj -l -`u"% "d*l t` t)!j* t)l `ursl
djstrut`r' (l !rl !"s` &lr# +r!tl$u" t` )di nl!usl )l $`""`-l% us t` t)l rd+)t -!# t`
`ip"ltl ! t!s*' ds !ssdst!jl -!s rli!r*!n"l !j% &lr# $rudt$u"' l pr`&d%l% su$$ddljt
dj$`ri!td`j -)lj jll%l%'
Hdj!""# D -`u"% "d*l t` t)!j* !"" t)l rl!%lr !j% uslr `$ t)ds suii!r# rlp`rt'
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8/3/2019 Strategic Mgt.: Chapter Summary
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Lxlcutdvl Suiilry
H`r %`dj+ t)l Suii!r# rlp`rt !t $drst, -l )!% t` sl"lt `ur )!ptlr' ])l nr`!% `n
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr ;? el Strktlfdc !kjkfliljt "r`cl## $Suiikry%
Str!tl+d p"!jjdj+ ds djtlj%l% t` !`ip"ds) t)rll dip`rt!jt t!s*s? ;']` "!rd$dls t)l
`ut`ils t)!t !j `r+!jd!td`j -ds)ls t` !)dl&l0 >']` sl"lts t)l nr`!% str!tl+dls t)!t
-d"" lj!n"l t)l `r+!jd!td`j t` !)dl&l t)`sl `ut`ils0 A']` d%ljtd$dls -!#s t` il!surl
pr`+rlss' N!sd Str!tl+d 5"!jjdj+ I`%l" Ml$djdj+ t)l Idssd`j !j% Slttdj+ ]`p74l&l"
6`!"s, `&lr t)l L/tlrj!" Kj!"#sds `$ @pp`rtujdtdls !j% ])rl!ts !j% Djtlrj!" Kj!"#sds `$
Strlj+t)s !j% (l!*jlssls, `&lr t)l Sl"ltd`j `$ Kppr`prd!tl Str!tl+dls !j%
Dip"liljt!td`j `$ C)`slj Str!tl+dls' L/tlrj!" !j!"#sls d%ljtd$# str!tl+d `pp`rtujdtdls
!j% t)rl!ts dj t)l `plr!tdj+ lj&dr`jiljt' Str!tl+d I!j!+lrs !j nl t-` t#pls? ;'
6ljlr!" i!j!+lrs? 8lsp`jsdn"l $`r t)l `&lr!"" str!tl+d plr$`ri!jl !j% )l!"t) `$ t)l
t`t!" `r+!jd!td`j'>' @plr!td`js i!j!+lrs? rlsp`jsdn"l $`r spld$d nusdjlss $ujtd`js `r
`plr!td`js' Str!tl+d 4l!%lrs)dp pr`&d%ls t)l &dsd`j !j% %drltd`j $`r t)l +r`-t) !j%
sulss `$ !j `r+!jd!td`j' ]` sulss$u""# %l!" -dt) )!j+l, !"" l/lutd&ls jll% t)l
s*d""s !j% t``"s $`r n`t) str!tl+# $`riu"!td`j !j% dip"liljt!td`j' Str!tl+d "l!%lrs)dp
n!sd!""# il!js usdj+ str!tl+# dj t)l i!j!+liljt `$ -`r*lrs' Kj lilr+ljt str!tl+# ds !
p!ttlrj `$ !td`j t)!t %l&l"`ps `&lr tdil dj !j `r+!jd!td`j dj t)l !nsljl `$ ! spld$d
idssd`j !j% +`!"s, `r %lspdtl ! idssd`j !j% +`!"s' Lilr+ljt str!tl+# ds s`iltdils !""l%
rl!"dl% str!tl+#' Kj lilr+ljt str!tl+# `r rl!"dl% str!tl+# %d$$lrs $r`i !j djtlj%l%str!tl+#' Lilr+ljt str!tl+# ds ! slt `$ !td`js, `r nl)!&d`r, `jsdstljt `&lr tdil, !
rl!"dl% p!ttlrj -!s j`t l/prlss"# djtlj%l% dj t)l `rd+dj!" p"!jjdj+ `$ str!tl+#' L$$ltd&l
str!tl+d nusdjlss %ldsd`js nrdj+ t`+lt)lr t)l rd+)t rls`urls $`r t)l rd+)t i!r*lts !t t)l
rd+)t tdil' C`+jdtd&l nd!sls s#stli!td!""# dj$"uljl t)l r!td`j!"dt# `$ %ldsd`j i!*lrs'
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr &? Stkgle`bmlr# kjm tel c`rp`rktl !d##d`j $Suiikry%
St!*l)`"%lr ds ! plrs`j -)` )!s s`ilt)dj+ t` +!dj `r "`sl t)r`u+) t)l `ut`ils `$ !
p"!jjdj+ pr`lss, pr`+r!iil% `r pr`
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Cekptlr '? Lxtlrjkb Kjkby#d#? ])l D%ljtd$d!td`j `$ Dj%ustr# @pp`rtujdtdls
!j% ])rl!ts Suii!r#
Kj!"#td t` "s su) !s t)l $d&l $`rls i`%l" )l"p i!j!+lrs $`riu"!tl !ppr prd!tl
str!tl+d rlsp`jsls' 5`rtlrs $d&l $ rls dj"u%l 7 t)rll $`rls $r`i )`rd`jt!"`ipltdtd`j? t)rl!t `$ sunstdtutl pr`%uts, t)l t)rl!t `$ lst!n"ds)l% rd&!"s, !j% t)l t)rl!t `$
jl- ljtr!jts0 !j% t-` $`rls $r`i &lrtd!" `ipltdtd j? t)l n!r+!djdj+ p`-lr `$
supp"dlrs !j% t)l n!r+!djdj+ p`-lr `$ ust`ilrs' ])l `jlpt `$ str!tl+d +r`ups ds
-dt)dj !j dj%ustr#, ! `ipltdt`r +r`updj+ usdj+ sdid"!r str!tl+dls t)!t %d$$lr $r`i `t)lr
dj%ustr# +r`ups' Str!tl+d 6r`ups -dt)dj Dj%ustrdls !rl +r`ups `$ `ip!jdls -dt)dj !j
dj%ustr# t)!t pursul ! sdid"!r str!tl+#' Str!tl+d +r`ups !j +ljlr!""# nl r!j*l% dj !
r`u+) )dlr!r)d!" `r%lr nud"t `j t-` %diljsd`js, prdl !j% plr$`ri!jl' H`r l/!ip"l dj
t)l !r i!ju$!turdj+ dj%ustr#, t)l "u/ur# !r sl+iljt !j% t)l l`j`i# !r sl+iljt !rl
t-` slp!r!tl str!tl+d +r`ups' ()lj tr#dj+ t` rl`jstrut i!r*lt n`uj%!rdls, `ip!jdls
s)`u"% "``* !r ss str!tl+d +r`ups -dt)dj t)ldr dj%ustr# !s nu#lrs i!*l tr!%l7`$$s
nlt-llj `$$lrdj+s $r`i %d$$lrljt str!tl+d +r`ups !j% j`t s`"l"# `j prdl' 5`rtlrs Hd&l
H`rls I`%l" )!s s`il i!
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr (? )jtlrjkb Kjkby#d#? 8ls`urls, C!p!nd"dtdls, C`ipltljdls !j%
C`ipltdtd&l K%&!jt!+l Suii!r#
C`ipltdtd&l !%&!jt!+l ds ! $dri3s !nd"dt# t` `utplr$`ri dts `ipltdt`rs l!rj )d+)lr
pr`$dts' ])l s`url `$ `ipltdtd&l !%&!jt!+l ds &!"ul rl!td`j $`r ust`ilrs' Sust!djl%`ipltdtd&l !%&!jt!+l `ils $r`i i!djt!djdj+ )d+)lr pr`$dts t)!j `ipltdt`rs `&lr "`j+
plrd`%s `$ tdil' Nusdjlss $ujtd`j ds ! pr`lss `r `plr!td`j t)!t ds plr$`ril% r`utdjl"# t`
!rr# `ut ! p!rt `$ t)l idssd`j `$ !j `r+!jd!td`j' !"ul C)!dj ds ! )d+)7"l&l" i`%l" `$
)`- nusdjlssls rlld&l r!- i!tlrd!"s !s djput, !%% &!"ul t` t)l r!- i!tlrd!"s t)r`u+)
&!rd`us pr`lssls, !j% sl"" $djds)l% pr`%uts t` ust`ilrs' !"ul7)!dj !j!"#sds "``*s !t
l&lr# stlp ! nusdjlss +`ls t)r`u+), $r`i r!- i!tlrd!"s t` t)l l&ljtu!" lj%7uslr' ])l +`!"
ds t` %l"d&lr i!/diui &!"ul $`r t)l "l!st p`ssdn"l t`t!" `st' Mdstdjtd&l C`ipltlj#, Dj
+ljlr!", !j `r+!jd!td`js %dstdjtd&l `ipltlj# ds t)l slt `$ strlj+t)s, )!r!tlrdstds
!j% u!"dtdls dj"u%dj+ s*d""s, tl)j`" +dls, `r rls`urls t)!t %dstdj+uds) dt $r`i
`ipltdt`rs' ()lj t)l strlj+t) pr`&d%ls suplrd`r !j% ujdul ust`ilr &!"ul !j% ds
%d$$du"t t` didt!tl t)lj t)l %dstdjtd&l `ipltljl rl!tls ! sust!dj!n"l `ipltdtd&l
!%&!jt!+l' ])l Mur!nd"dt# `$ C`ipltdtd&l K%&!jt!+l didt!tdj+ 8ls`urls !j% didt!tdj+
C!p!nd"dtdls' S`iltdil `ip!jdls $!d" nl!usl `$ Djlrtd!, 5rd`r str!tl+d `iidtiljts'
K&`d%dj+ $!d"url !j% sust!djdj+ `ipltdtd&l !%&!jt!+l `ip!j# s)`u"% $`us `j t)l
nud"%dj+ n"`*s `$ `ipltdtd&l !%&!jt!+l, djstdtutl `jtdju`us dipr`&liljt !j% "l!rjdj+,
tr!* nlst dj%ustrd!" pr!tdl !j% usl nlj)i!r*dj+, `&lr`il djlrtd!'
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr *? +udbmdjf C`ipltdtdvl Kmvkjtkfl er`ufe ,ujctd`jkb lvlb
Strktlfy $Suiikry%
5r`%utd`j l$$ddlj# ds t)l !nd"dt# t` pr`%ul ! +``% usdj+ t)l $l-lst rls`urls p`ssdn"l'
L$$ddljt pr`%utd`j ds !)dl&l% -)lj ! pr`%ut ds rl!tl% !t dts "`-lst !&lr!+l t`t!" `st'@r+!jd!td`j 5r`%utd`j l$$ddlj# rl$"lts n# L`j`idls `$ s!"l, 4`-lr ujdt `sts %ul
t` "!r+l s!"l pr`%utd`j &`"uils, 4l!rjdj+ l$$lts, C`st rl%utd`js %ul t` "l!rjdj+ n#
%`dj+', H"l/dn"l i!ju$!turdj+ tl)j`" +# "l!j pr`%utd`j,8l%ul% sltup tdils,
Djrl!sl% i!)djl utd"d!td`j, Dipr`&l% u!"dt# `jtr`", 4`-lr dj&ljt`r# "l&l"s, I!ss
ust`id!td`j, 4`- `st !j% pr`%ut ust`id!td`j, H"l/dn"l i!)djl l""s, Djrl!sl%
&!rdlt# `$ `plr!td`js' I!r*ltdj+ ds !t t)l )l!rt `$ l&lr# ljtlrprdsl' Dts t)l pr`lss `$
l$$ddljt"# $dj%dj+, !ttr!tdj+, !j% rlt!djdj+ pr`$dt!n"l ust`ilrs 7 t)l "d$ln"``% `$ !""
nusdjlssls, -)lt)lr t)l#rl sl"$7$uj%l%, &ljturl7n!*l% `r pun"d"# )l"%' I!r*ltdj+
str!tl+#? 5r`%ut %lsd+j7 5r`%ut i!r*ltdj+ %l!"s -dt) t)l $drst `$ t)l FE5Fs `$
i!r*ltdj+, -)d) !rl 5r`%ut, 5rddj+, 5"!l, !j% 5r`i`td`j, 5!*!+dj+, 5`sdtd`jdj+ .
5l`p"l' K%&lrtdsdj+7 K%&lrtdsdj+ ds ! $`ri `$ `iiujd!td j' 5r`i td`j7 5r`i`td j ds
`jl `$ t)l $`ur l"liljts `$ i!r*ltdj+ id/' 5rddj+ 75rdl ds t)l `j"# rl&ljul +ljlr!tdj+
l"liljt !i`j+st t)l $`ur 5s, t)l rlst nldj+ `st ljtlrs' K "`- prdl !j nl ! &d!n"l
sunstdtutl $`r pr`%ut u!"dt#, l$$ltd&l pr`i`td`js, `r !j ljlr+ltd sl""dj+ l$$`rt n#
%dstrdnut`rs' Mdstrdnutd`j7 Mdstrdnutd`j ds !"s` ! &lr# dip`rt!jt `ip`jljt `$ 4`+dstds .
Supp"# )!dj i!j!+liljt' Mdstrdnutd`j dj supp"# )!dj i!j!+liljt rl$lrs t` t)l
%dstrdnutd`j `$ ! +``% $r`i `jl nusdjlss t` !j`t)lr' I!tlrd!" i!j!+liljt ds +lttdj+
i!tlrd!"s djt` !j% t)r`u+) t)l pr`%utd`j pr`lss !j% `ut t)r`u+) t)l %dstrdnutd`j s#stli
t` t)l lj% uslr' ust7Dj7]dil D] ds 8l%ul dj&ljt`r# )`"%dj+ `sts n# )!&dj+ i!tlrd!"s
!rrd&l D] t` ljtlr t)l pr`%utd`j pr`lss' ui!j 8ls`url Str!tl+# !j% L$$ddlj#
djrl!sl lip"`#ll pr`%utd&dt# !j% "`-lr ujdt `sts t)r u+) 5r`&d%l tr!djdj+ t)!t
up+r!%ls lip"`#ll s*d""s' Lst!n"ds) sl"$7i!j!+dj+ tl!is t` +!dj ! i`rl $"l/dn"l -`r*
$`rl !j% djrl!sl% pr`%utd&dt#' ]I, Nud"% `r+!jd!td`j!" `iidtiljt t` u!"dt# !j%
Dipr &l supp"dlr rl"!td`js' H`r K)dl&dj+ Suplrd r Cust`ilr 8lsp`jsd&ljlss `ip!j#
s)`u"% %l&l"`p ! ust`ilr $`us' S!tds$#dj+ ust`ilr jll%s? Cust`id!td`j `$ t)l
$l!turls `$ pr`%uts !j% slr&dls t` illt t)l ujdul jll% `$ +r`ups !j% dj%d&d%u!"
ust`ilrs'
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr ? +u#djl##- lvlb Strktlfy $ Suiikry%
Nusdjlss "l&l" str!tl+# ds t)l !td`j0 $dris usl t` +!dj ! `ipltdtd&l !%&!jt!+l n#
l/p"`dtdj+ `rl `ipltljdls dj spld$d pr`%ut i!r*lts' Nusdjlss74l&l" Str!tl+dls !rl$`ur t#pls? C st 4l!%lrs)dp, Md$$lrljtd!td`j, H`usl%, !j% Djtl+r!tl% C st
4l!%lrs)dpMd$$lrljtd!td`j' Nusdjlss74l&l" Str!tl+# ds dip`rt!jt $`r !j `r+!jd!td`j
nl!usl O Nusdjlss "l&l" str!tl+# nud"%dj+ l$$ddljt s!"l $!d"dtdls, ]d+)t"# `jtr`""dj+
pr`%utd`j `sts !j% `&lr)l!%, Idjdiddj+ `sts `$ s!"ls, 8.M !j% slr&dl, Nud"%dj+
l$$ddljt i!ju$!turdj+ $!d"dtdls, I`jdt`rdj+ `sts `$ !td&dtdls pr`&d%l% n# `utsd%lrs,
Sdip"d$#dj+ pr`%utd`j pr`lssls, Ml&l"`pdj+ jl- s#stlis !j% pr`lssls, S)!pdj+
plrlptd`js t)r`u+) !%&lrtdsdj+, K%!pt ud*"# t` lj&dr`jiljt!" )!j+ls, 4l!rj jl-
s*d""s !j% tl)j`"`+dls i`rl ud*"#, L$$ltd&l"# "l&lr!+l dts `rl `ipltljdls -)d"l
`ipltdj+ !+!djst dts rd&!"s' Dip"d!td`js $`r nusdjlss7"l&l" str!tl+# ds diil%d!tl
`ipltdt`rs !rl `ip!jdls pursudj+ s!il str!tl+# -dt)dj t)l s!il str!tl+d +r`up !j%
%d$$lrljt str!tl+d +r`ups !j )!&l ! %d$$lrljt st!j%dj+ -dt) rlsplt t` t)l l$$lts `$ t)l
$d&l `ipltdtd&l $`rls' Hdrst i`&lr !%&!jt!+l ds nljl$dts !rl $drst )`dl `$ ust`ilrs
!j% supp"dlrs, slttdj+ st!j%!r%s, nud"%dj+ ljtr# n!rrdlrs' Dj&lstiljt str!tl+# ds t)l
rls`urls )ui!j, $ujtd j!", !j% $dj!jd!" rludrl% +!djdj+ sust!dj!n"l `ipltdtd&l
!%&!jt!+l'
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr /? C`ipltdtdvl Strktlfy kjm tel )jmu#try Ljvdr`jiljt $Suiikry%
Hr!+iljtl% dj%ustr# ds Kj dj%ustr# dj -)d) j` sdj+"lljtlrprdsl)!s "!r+l lj`u+) s)!rl
`$ t)l i!r*lt t` nl !n"l t` dj$"uljl t)l dj%ustr#s %drltd`j' Hr!+iljtl% dj%ustr#)!r!tlrdstds !rl 4`!"dl% i!r*lts -dt) "`- ljtr# n!rrdlrs l'+', I`i3s Mdjlr' Hl-
l`j`idls `$ s!"l `pp`rtujdtdls l/dst' d+) tr!jsp`rt!td`j `sts l'+', s!j% $`r pr`%uts'
H`us str!tl+dls prl%`idj!tl l'+', ust`ilr +r`up, rl+d`j' C`ipltdj+ dj $r!+iljtl%
dj%ustrdls rludrls str!tl+d `js "d%!td`j n#? C)!djdj+ (!"7I!rt, Hr!j)dsdj+
IM`j!"%3s, `rd`jt!" ilr+lrs Md""!r%3s, usdj+ t)l Djtlrjlt lN!#' ])rll str!tl+dls
$`r !j djj`&!t`r `ipltdj+ dj ! jl-"# lilr+dj+ i!r*ltdj%ustr#? ;'Ml&l"`p !j% i!r*lt
t)l tl)j`"`+# dtsl"$' >' Ml&l"`p !j% i!r*lt t)l tl)j`"`+#
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8/3/2019 Strategic Mgt.: Chapter Summary
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Cekptlr 1? Strktlfy dj tel b`>kb Ljvdr`jiljt $Suiikry%
]`p i!j!+lrs t#pd!""# %l&l"`p +"`n!" str!tl+dls0 t)l# rl"# `j !"" "l&l"s `$ i!j!+liljt
dj `r%lr t` dip"liljt t)lsl str!tl+dls sulss$u""#' 6"`n!"d!td`j djrl!sls pr`$dts n#?
L/p!j%dj+ t)ldr i!r*lt7Sl""dj+ +``%s %l&l"`pl% !t )`il djt` djtlrj!td`j!" i!r*lts
-)lrl dj%d+lj`us `ipltdt`rs "!* `ip!r!n"l pr`%uts' L`j`idls `$ S!"l7 G Sprl!%
%l&l"`piljt . pr`%utd`j $d/l% `sts `&lr ! +"`n!" i!r*lt' G \td"dl !p!dt# i`rl
djtljsd&l"#' G Djrl!sl n!r+!djdj+ p`-lr -dt) supp"dlrs $`r "`-lr `sts' 4`!td j
L`j`idls7 G 5lr$`ridj+ &!"ul rl!td`j !td&dtdls dj `ptdi!" "`!td`js t` "`-lr `sts $`r
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S*d""s `$ Sunsd%d!rdls7 G Lj`ur!+l "`!" sunsd%d!rdls t` %l&l"`p jl- `ipltljls'
Supp`rt tr!js$lr `$ &!"u!n"l `ipltljls t)!t !rdsl -dt) `plr!td`js !t `t)lr "`!td`js'
]-` i!dj prlssurls $`r `st rl%utd`j !j% nl "`!""# rlsp`jsd&l' ])lsl prlssurls p"!l
`j$"dtdj+ %li!j%s `j ! `ip!j#' G C`st rl%utd`js !rl `ii`j dj? O Dj%ustrdls -)lrl
prdl ds t)l i!dj `ipltdtd&l -l!p`j' C`ip!jdls i!# !)dl&l `st rl%utd`j n#
pr`%utd`j dj ! "`-7`st "`!td`j `r n# `$$lrdj+ ! st!j%!r%dl% pr`%ut' ])l i`rl t)!t
ust`ilr prl$lrljls &!r#, t)l i`rl "`!" rlsp`jsd&ljlss ds rludrl%' ])l str!tl+d
)`dls !rl7 6"`n!" St!j%!r%d!td`j Str!tl+#7 H`usls `j djrl!sdj+ pr`$dt!nd"dt# n#
pursudj+ ! "`-7`st str!tl+# `j ! +"`n!" s!"l' Dt -`r*s nlst d$ t)lrl ds? O Str`j+ prlssurl
$`r `st rl%utd`j' O 4`- prlssurl $`r "`!" rlsp`jsd&ljlss' 4`!"d!td`j Str!tl+#7Cust`idls +``%s `r slr&dls t` pr`&d%l ! +``% i!t) t` t!stls !j% prl$lrljls dj
%d$$lrljt j!td`j!" i!r*lts' Dt -`r*s nlst d$ t)lrl ds? O 4`- `st prlssurl' ]r!jsj!td`j!"
Str!tl+#7 Kttlipts t` !)dl&l "`-7`st, %d$$lrljtd!tl% pr`%uts !r`ss i!r*lts !j% t`
$`stlr ! $"`- `$ s*d""s nlt-llj %d$$lrljt sunsd%d!rdls' Dt -`r*s nlst d$ t)lrl ds
sdiu"t!jl`us? O d+) `st prlssurls O d+) "`!" rlsp`jsd&ljlss prlssurls' Djtlrj!td`j!"
Str!tl+#7Cljtr!"dls pr`%ut %l&l"`piljt, nut i!ju$!turls !j% i!r*lts +"`n!""#' Dt
-`r*s nlst d$ t)lrl ds? 4`- `st prlssurl, 4`- prlssurl $`r "`!" rlsp`jsd&ljlss, !
ujd&lrs!" jll% pr`%ut, J` sd+jd$d!jt `ipltdt`rs' ])lrl !rl %d$$lrljt )`dls `$ ljtr#
i`%l !rl7 L/p`rtdj+, "dljsdj+, $r!j)dsdj+,
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Cekptlr 3? C`rp`rktl Strktlfy- =lrtdckb )jtlfrktd`j< Mdvlr#dhdcktd j
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Cekptlr ;8? C`rp`rktl Mlvlb`piljt $ Suiikry%
])l NC6 i!trd/ ilt)`% ds n!sl% `j t)l pr`%ut "d$l #"l t)l`r# t)!t !j nl usl% t`
%ltlridjl -)!t prd`rdtdls s)`u"% nl +d&lj dj t)l pr`%ut p`rt$`"d` `$ ! nusdjlss ujdt' Dt
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nd++lr t)l i!r*lt s)!rl ! pr`%ut )!s `r t)l $!stlr t)l pr`%ut3s i!r*lt +r`-s t)l nlttlr
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nusdjlss s` t)l# s)`u"% !"s` +ljlr!tl "!r+l !i`ujts `$ !s)' >' C!s) C`-s? 4`- +r`-t),
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i!r*lt s)!rl' Nl-!rl `$ l/pljsd&l Bturj !r`uj% p"!js3' Ml"d&lr !s), `t)lr-dsl "dud%!tl'
=' ulstd`j I!r*s? d+) +r`-t), "`- i!r*lt s)!rl' S`il "didt!td`j `$ t)l NC6 dj"u%l?
d+) i!r*lt s)!rl ds j`t `j"# sulss`r $!t`r' I!r*lt +r`-t) ds j`t t)l `j"# dj%d!t`r
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`ipltljdls dj dts l/dstdj+ nusdjlssls' C`ipltljls "l&lr!+l% `r rl`indjl% t` ljtlr
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C`iilrd!"d!td`j? ]l)j`"`+d!" p`ssdnd"dtdls s)`u"% j`t `&lrs)!%`- i!r*lt jll%s !j%
`pp rtujdtdls' 5` r dip"liljt!td`j? Mli!j%s `j !s) $"`-, Jll% "l!r str!tl+d
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Cekptlr ;;? Ml#dfjdjf 6rfkjd5ktd`jkb Structurl $Suiikry%
Struturl ds t)l lst!n"ds)iljt p!ttlrj `$ rl"!td`js)dp !i`j+ t)l `ip`jljts `r p!rts `$ !j
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!ttrdnutl% t` s`il`jl `up#dj+ ! +d&lj p`sdtd`j dj ! s`d!" ujdt' Dt )!s ]-` Mdiljsd`js?
;' `rd`jt!" Mlp!rtiljts, >' lrtd!" dlr!r)# `$ !ut)`rdt#' Md$$lrljtd!td`j 7
!"" !td`j `$ pl`p"l t` t!s*s' lrtd!" 7 %dstrdnutd`j `$ %ldsd j7i!*dj+ "l&l"s,
`rd`jt!" 7 %dstrdnutd`j `$ $ujtd`js' lrtd!" %d$$lrljtd!td`j ds rlp`rtdj+ rl"!td js)dps
t)!t "dj* pl`p"l, t!s*s !j% $ujtd js' lrtd!" %d$$lrljtd!td`j %ltlridjls d$ ! struturl ds
$"!t `r t!""' lrtd!" %d$$lrljtd!td`j !j nl t-` t#pls? ;' Cljtr!"d!td`j? l!sdlr ``r%dj!td`j
`$ !td&dtdls, %ldsd`js $dt `r+!jd!td`j!" str!tl+#, spll%# %ldsd`j i!*dj+' >'
Mlljtr!"d!td`j? rl%uls `&lr"`!% $`r ]I] !j $`us `j str!tl+#, i`td&!td`j .
!`ujt!nd"dt# djrl!sl, $l-lr i!j!+lrs !rl jll%l%' `rd`jt!" %d$$lrljtd!td`j ds !""l%
t)l %l+rll t` -)d) #`u slp!r!tl t!s*s `r s*d""s dj t)l `r+!jd!td`j spld!"d!td`j `r
$dtd`j!"d!td`j' `rd`jt!" %d$$lrljtd!td`j $`ri !j nl? Hujtd`j!" struturl 7 +r`ups3
pl`p"l `j t)l n!sds `$ `ii`j l/plrtdsl . rls`urls' Iu"td7Md&dsd`j!" Struturl?
5r`%ut "djls `r nusdjlss ujdt ds sl"$7`jt!djl% 7 `rp`r!tl lst!n"ds)l% $`r supp`rt .
`jtr`"' I!trd/ @r+!jd!td`j? N!sl% `j t-` $`ris `$ )`rd`jt!" %d$$lrljtd!td`j?
$ujtd`j!" !j% pr`
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Cekptlr ;&? Ml#dfjdjf Strktlfdc C`jtr`b Sy#tli# $Suiikry%
Str!tl+d `jtr " !j nl %l$djl% !s pr`lss `$ i`jdt rdj+ !s t` -)lt)lr t` &!rd`us
str!tl+dls !%`ptl% n# t)l `r+!jd!td`j !rl )l"pdj+ dts djtlrj!" lj&dr`jiljt t` nl i!t)l%-dt) t)l l/tlrj!" lj&dr`jiljt' Str!tl+d `jtr`" pr`lssls !""`- i!j!+lrs t` l&!"u!tl !
`ip!j#s pr`+r!i $r`i ! rdtd!" "`j+7tlri plrspltd&l' ])ds dj&`"&ls ! %lt!d"l% !j%
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