Strategic marketing planning framework Part One

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Tyler Sass The Marketing Guy

Transcript of Strategic marketing planning framework Part One

Page 1: Strategic marketing planning framework Part One

Tyler Sass The Marketing Guy

Page 2: Strategic marketing planning framework Part One

Tyler Sass The Marketing Guy

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Strategic Marketing Planning Frame Work

• Why You need one• Step One Dat SWOT• Shameless Self- Promotion (TWO TIMES)

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Shameless Self Promotion

• I am looking for a Job in the Field of Marketing and Business Development

• If you know a fun company with a cool idea let me know by calling me at (714) 408-8759 or emailing me at [email protected]

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The SWOT

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Strengths

• If Everyone is Doing it it’s not a strength• If it’s great customer service its not a strength

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Brain Storm Page

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Weaknesses

• Anonymously write 5 things down• Tally them up on a board• Average them and the 5 most common are

your top 5.

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Opportunity

• Trends• Culture• The Government

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Threats

• The Government• Law Suits• Employee Theft

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That’s All Folks!

• That’s it for Part One• In The Next Video We will Cover Your

Sustainable Competitive Advantage and the 4 P’s of Marketing

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Shameless Self Promotion

• I am looking for a Job in the Field of Marketing and Business Development

• If you know a fun company with a cool idea let me know by calling me at (714) 408-8759 or emailing me at [email protected]