Strategic Marketing for Lawyers by Mark Britton
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Transcript of Strategic Marketing for Lawyers by Mark Britton
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Warm-Up #1:Opportunity Stretch
STRATEGIC MARKETING FOR
LAWYERS
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MARKETING 15 YEARS AGO
1997
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MARKETING TODAY
2012
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OH MY. How Do I Manage It All?
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OBJECTIVES
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Referring Attorney
Existing Client
Lead Generation
BrandingThought
Leadership
Potential Client
TARGETING
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Segment
CompetitionMoney
You
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ID + TEST + CWP
20122012CWP
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STRATEGIC MARKETING
Set objectives
ID target audience
ID + test marketing channels
Point everything back to your CWP
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THE SOCIAL MEDIA OPPORTUNITY
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500mm RUs
4B videos/day
900mm RUs
150mm RUs
4mm visits200,00 contacts
170mm RUsCopyright 2012 - Avvo, Inc.
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THE VIDEO OPPORTUNITY
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THE VIDEO OPPORTUNITY
UNIQUELY SHOWS WHO YOU ARE
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THE VIDEO OPPORTUNITY
20%MORE WEBSITE VISITS
PER MONTH ON AVERAGE
SOURCE: YouTube, 2012
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GOOGLE LIKES VIDEO CONTENT
Organic search listings
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Seattle Attorney Chris Davis
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THE MOBILE OPPORTUNITY
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EXPLOSIVE MOBILE GROWTH OVER NEXT 2 YEARS
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19% OF ADULTS IN THE U.S. NOW HAVE TABLETS
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Lost branding
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Lost branding
The video you are trying to watch is a format not
supported
Video will not play on tablet
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Number is not clickable
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MONITOR & MEASURE
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Twitter.com/mark_britton
Lawyer Marketing Blog: www.lawyernomics.avvo.com
Avvo Blog: www.avvoblog.com
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CONTACT INFO