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STRATEGIC MANAGEMENT

Objectives

1. To enable students to appreciate the perspectives of business strategy.

2. To help them learn the concepts of strategic management.

3. To train them in the skills of strategy formulation, implementation and evaluation.

Topics

1. Strategic Management Process 10.5 Hours

(a) Introduction to Strategic Management 1.5 hours

(b) The Link between Strategic Planning and 1.5 Hours

the other operations plan

(c) Definition of Vision, Mission and Goal of an Organisation 1.5 hors

(d) Basis for Strategy Formulation

(i) SWOT Analysis 1.5 hours

(ii) Market Analysis 1.5 hours

(iii) Environmental Scan 3.0 hous

2. Competitor Analysis 4.5 Hours

(a) BCG Model 1.5 hours

(b) GE Model 1.5 hours

(c) Mckinseys 7 S Model 1.5 hours

3. Strategy Formulation 13.5 Hours

(a) Defining Strategy 1.5 hours

(b) Strategy Alternatives 1.5 hours

(c) Basis for Selection of Strategy 1.5 hours

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(d) Evaluation of Strategy Alternatives 1.5 hours

(e) Critical Success Factors 1.5 hours

(f) Core Competencies 3 hours

covering the entire Hamel-Prahalad Model

4. Strategies in Different Environmental Conditions 6 Hours

(a) Growth Strategies

(i) Diversification 1.5 hours

(ii) Joint Ventures 0.75 hours

(iii) Collaborations 0.75 hours

(iv) Mergers & Acquisitions 1.5 hours

(b) Recessionary Strategies

(i) Turnaround Strategies 1.5 hours

5. Critical MIS 3 Hours

6. Strategy Implementation and control 4.5 Hours

Total 42 Hours

Text Book

1. Crafting the Strategy by Ranjan Das

Recommended Books

1. Management Policy and Strategic Management by RM Srivastava

2. Strategic Management and Business Policy by Nitin Balwani3. Competitive Advantage (Creating and sustaining Superior Performance) by

Micheal Porter

4. Competitive Strategy Techniques for Analysing Industries and Competitors byMicheal Porter

5. Strategy Process Concept Context and Cases by Henry Mintzberg, Jain Brain Quinn

6. Business Policy by Azhar Kazmi7. Strategic Management by Frank T Paine and Carl R Anderson

8. Strategic Management (Concept and Cases) by P Wright and M Kroll & J Parnell

9. Managing Across Borders by Christopher A Bartlett and Soumitra Ghoshal

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10. Business Policy by P Subba Rao

11. Strategic Management by Francis Cherunilam

12. Strategic Bench Marketing ( How to rate your companys performance against theWorlds Best by Gregory H Watson

13. Strategic Management concept and cases by Thomson and Strickland

It is highly recommended that students develop a practice of reading material on strategic

management which can be found in several current magazines, periodicals etc. Special

reference to periodicals like Business Week, Long Range Planning Journal, EconomicTimes, Business Standard Financial Express, Business World etc.

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