STRATEGIC MANAGEMENT TRIMETER 4

MODULE EXERCISE

Vision & Mission

To achieve the distinction of being the first choice among the farming community of India and ensuring a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.

Core Values

TAFE's core values define our beliefs, principles and practices. It outlines the conduct of business in our everyday lives, dictates our overarching vision and corporate strategy.

Customer Satisfaction : We may not be able to wipe the sweat of our customer’s brow but we can certainly put a smile on his face. Each of us is driven by this value.

Quality in Products & Services: We do not just offer Products & Services to our customers , we create relationship by creating value.

Human Resources: We Create an Ambience that nurtures team effort and empowers every member to enhance competencies to achieve full potential.

Proactive Response to Change : The only immutable fact of life today is change . Are we prepared today ….for …tomorrow change ?

Environment & Society: Our responsibility does not end with serving the company alone. We have a commitment to serve the society and environment we live in.

Trust & Long Term Relationships with the Stake Holders: Every Stake Holders is a friend for life. The future of our relationship depends upon attitude towards them. We will always value these relationships.

Business Ethics: Technology & Services are the pillars on which the organization is built. But the foundation of our strength is our commitment to Ethics in Business.