Strategic Management 2014 – 2015

WEEK 2EXTERNAL ASSESMENT

International Business Management

Lecturer : Ign Teodore Teddy Saputra S.E.,M.B.A

Review ..............

Business Model not Product Model

Product atau jasa andaVery Cheap or Very Unique

Dibandingkan Pesaing

Jangan sampai ditiru ...

Mengapa Business Memerlukan strategi

Industry

General Environtment

Your company

External E Internal E

Firms mutually dependent

COmpetitor

COmpetitor

COmpetitor

1

2

3

Week 2Strategic Vision And Mission

External Environment

Sub Chapter

The General, Industry, and competitor environment

General Environment

General Environment

7 Environmental Segment- Demograpich- Economic- Political / Legal- Sociocultural- Technological- Global- Phsycal

Firms Cannot directly control The General Environment’s

Segments

Succesful ones LEARN HOW TO GATHER the information needed to understand all segments

and their implication for selecting and implementing the firm’s strategies

Tugas untuk Kelompok 1Pada halaman 38 buku Hitt, didefinisikan dengan jelas definisi dari general environmentTugas anda adalah carilah dan jelaskan dengan kasus perusahaan yg berkaitan dengan Demographic, Economic, Poltical, Sociocultural SegmentTugas untuk kelompok 2Technological, Global, Phsycal Environment SegmentHitt, Ireland, Hoskisson 9E, Chapter 2, Page 38 table 2.1

Industry Environment

Industry Environment

“The industry environment is the set of factors that directly influences a firm and its competitive actions and responses”- Threat Of A New Entrants- Power Of Suppliers- Power Of Buyers- Product Subtitutes- Intensity Of rivalry

Industry Environment Analysis

The Five Forces Of Competition

Model (Porter Analysis)

Threat Of A New Entrance

• They Can threaten the market share of existing competitors

• Additional Capacity holds Cumsomers cost down, resulting less revenue

• The Other Firm will Enter an industry is a function of Barriers to entries and Expected retaliation

Barriers To Entry

• Economies Of Scale• Product Differentiation• Capital Requirements• Switching Cost• Access To Distribution Channels• Cost Disadvantage Independent Of Scale• Government Policiy

Expected Retaliation

“An expectation of swift (cepat) and vigorous (Kuat) competitive responses reduces the likelihood of entry”

“Vigorous retaliation can be expected when the existing firm has a major stake in the industry, when it has substantial resources, and when industry growth is slow or constrained. For example, any firm attempting to enter the airline industry at the current time can expect significant retaliation from existing competitors due to overcapacity”

Rivalry Among Competitors

• Numerous or Equally Balanced Competitors• Slow Industry Growth• High Fixed cost Or High Storage Cost• Lack Of Differentiation or Low Switching Cost• High Strategic stakes• High Exit Barriers

High Exit Barriers

• Specialized assets• Fixed Cost of exit (Labor agreements)• Strategic Interrelationship• Emotional barriers• Goverment and social restictions

Note :

The greater a firms capacity to favorably influence its industry environment, the grater the likelihood that the firm will earn above avarage return

COMPETITOR ENVIRONMENT

Competitor Environment

How companies gather and interpret information about their competitors is called competitor analysis. Understanding the firm’s competitor environment complements the insights provided by studying the general and industry environments

External Environment “Analysis”

Four Part / Steps

1. Scanning2. Monitoring3. Forecasting4. Assessing

Analyzing The external Environment

is a difficult, yet singnificant, activity

Opportunity Versus Threat Condition

Segment Of The General Environment Analysis

Industry Environment Analysis

Competitor Environment Analysis

Competitors Analysis Components

Tugas Kelompok 3 dan 4

Lakukan Competitors Analysis dengan menggunakan salah satu project anggota anda

- Perkenalan Industry- Perkenalan Competitor- Perkenalan Business- Competitor Analysis

Gunakan PPT dan Banyak Foto, sedikit Kata kataWaktu presentasi 15 menit, tanya jawab 15 menit

Have A Nice Day Class......