Strategic Information Management using...

Schmeling + Consultants GmbH Heidelberg

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SDL Structured Content Summit

Dr. Peter Ebenhoch, PMP

Strategic Information Management using DITA

Sheraton Brussels Airport Hotel, 2011/05/19

Dr. Peter Ebenhoch, [email protected]

Thesis

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DITA supports Strategic Information Management

Agenda

What is Strategic Information Management? What are the demands of Strategic

Information Management? How does DITA support these demands? Where are additional measures needed? Does your environment unlock the strategical

potential of DITA?

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Strategic Information Management

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What is Strategic Information Management?


Strategic Planning deals with the futurity of present decisions

Peter Drucker: „What do we have to do today to be ready for an

uncertain future?“ „What futurity do we have to build into our present

thinking and doing, [...] and how do we use this information to make a rational decision now?“

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Source: The Daily Drucker, p. 342Harper Business 2005


Strategic Goals cannot be achieved directly

John Kay: “Obliquity: Many goals are more likely to be

achieved when pursued indirectly.” When it comes to major goals, whether in life or in

business, one can pursue them best by deliberately not pursuing them directly.

Example: You cannot set up a specific working package to achieve happiness.

Strategic goals can only be reached indirectly by implementing the right conditions.

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Source: Obliquity, Why our goals are best achieved indirectly, Profile Books 2010


Levels of Strategic Information Management... in theory:

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According to: Krcmar, InformationmanagementSpringer, 2010


Levels of Strategic Information Management ... in practice:

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Information Model as lever

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Definition

Strategic Information Management aims to establish information architectures today, which provide answers to future demands.

Strategic Information Management needs to consider an appropriate information model to be successful.

The information model can work as a door opener to align various applications, communication tools and infrastructure fragments.

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Demands of Strategic Information Management

What are the demands of Strategic Information Management?How does DITA cope with these demands?

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DITA support:− lasting technology

• generic markup– output in any desired

format• XML-based (1998)

– SGML-rooted (1974/1986)

» GML-rooted (1969)− global support

• Multilanguage (Unicode)• Worldwide standard

(IBM/OASIS)− manageable

Requirements for an information model

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Converting Strategic Plans to Action

„The distinction that marks a plan capable of producing results is the commitment of key people to work on specific tasks.“

„Unless such commitment is made, there are only promises and hopes, but no plan.“

Work implies accountability, a deadline, and finally, the measurement of results, that is, feedback from results on the work.

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Source: The Daily Drucker, p. 81Harper Business 2005

Peter Drucker


Western Railroad security < 1850

Western Railroad Security> 1850

DITA is manageable

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Source: Here Comes Everybody,Clay ShirkyPenguin Books


Information Management< 2005

Information Management> 2005

DITA is manageable

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Business Processes− adaptable

• topics and topic types

• specializing− flexible

• topicref• conref• conkeyref/conkeyend• e-learning

Organizational Structure− scalable− accountable

Strategical Demands for an information model

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Communication− placeable

• HTML-like continous text− transparent − effectiv

Applications− software independent− supported by vendors− serviceable


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DITA is effective and transparent if ...

certain principles are adhered to− Labeling Principle− Chunking Principle− Consistency Principle− Relevance Principle

This needs appropriate supplementary aids and support, e.g. Training and Editorial Guidelines

To achieve this there exist methods like− Infomapping® and− Funktionsdesign®

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Robert E. Horn

Source: Robert E. HornMapping Hypertext1989


IT-Infrastructure− DITA as a service− integrable


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Needs of Strategic Information Management

DITA as a service− „Topics at your fingertips“− Publish as you go− Instant Publishing

Integration with service management and quality assurance

DITA is integrable− Integration of product data

and ERP-systems Requires appropriate metadata

concept and integration− cf. Standard Numbering

System of S1000D

DITA as a service / DITA is integrable

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Abstract

Does your environment unlock the strategical potential of DITA?

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It is your option to unlock it on all levels!

lasting global manageable adoptable flexible scalable accountable placeable transparent effectiv software independent supported by vendors serviceable DITA as a service integrable

Many thanks for your attention!

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Dr. Peter Ebenhoch, [email protected]+49-151-16156252

Schmeling + Consultants GmbHWieblinger Weg 1769123 Heidelberg

mailto:[email protected]�

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