Strategic digital communications at Copenhagen Business School
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Transcript of Strategic digital communications at Copenhagen Business School
Hello!
2 years
Kristine Kaus Digital Media Strategist
Kristine Kaus Digital Media Strategist
#Digitalstrategy #Search #Socialmedia #Influenceroutreach #Thoughtleadership #Data&insights
DIGITASLBI
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We are a global marketing and technology agency that helps
businesses transform for the digital age.
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Complete global offering
40 offices across 26 countries
7,000+ people
China
USA 2850
UK 900
Nordics 250
Germany 450
Europe West 550 APAC
1100
Our competencies
Insight & strategy
Analytics
Content Service innovation
Platforms & e-commerce
Social Media CRM
Global engagements managed out of Nordics
COMMUNICATION WHAT’S DIFFERENT TODAY?
The digital evolution
Electricity Light bulb Phone Internet Social Web
Internet
of Things
Communication 15 years ago
Today
I like
I am
I’m watching
Here I am
I’m Inspired
by
Look at me
I’m Listening
to
I search
Welcome to My life
My brand My journey
SUPER
STAR
Welcome to the mind of the consumer of today
HR
Marketing
PR
R&D
Online
Coms Sales
Consistent experience
People see one brand, not departments and disciplines
The noise on digital platforms is overwhelming
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Quality vs
Noise
9 seconds You have 6 seconds
THE BRANDS: MAKING CONNECTIONS THROUGH RELEVANCE
ILOVE HATE THINK BELIEVE FEEL WISH
DATA INSIGHTS CONTEXT CONTENT
Brand
Brand values & beliefs
ILOVE HATE THINK BELIEVE FEEL WISH
DATA INSIGHTS CONTEXT CONTENT
Brand
Brand values & beliefs
Relevance bridge
Data-Driven Storytelling
Influencer Outreach
Thought Leadership
Three trends: How brands gap the relevance bridge
WHY AM I GETTING THIS AD?
90% of consumers trust peers and celebrities. Only 33% trust ads.
Reference: Simplymeasured.com
Trust + Reach = Influence
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EVERYONE TALKS ABOUT BUILDING A RELATIONSHIP WITH
THEIR CUSTOMER - BUT WHAT IF WE BUILT ONE
WITH OUR EMPLOYEES FIRST
IF YOU CAN TRUST YOUR EMPLOYEES TO RUN AND HELP
GROW A BUSINESS, SURELY YOU CAN TRUST THEM TO BE ONLINE
Thank you
