Strategic Communications - GL Hearn | Home...3 The Strategic Communications team helped to secure...
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Capita Real Estate Create / Develop / Protect / Enhance Strategic Communications
Transcript of Strategic Communications - GL Hearn | Home...3 The Strategic Communications team helped to secure...
Capita Real Estate
Create / Develop / Protect / Enhance
Strategic Communications
glhearn.com
3The Strategic Communications team helped to secure planning permission for the former Atkinson Morley Hospital. Image courtesy of Berkeley Group.
“We’ve found GL Hearn’s approach to communications and engagement to be both practical and effective. They recommend what’s necessary and appropriate and deliver results in the tight timescales we work to and within budget. We have recommended them within the group and we can’t give higher praise than that.”
Tom Pocock, Berkeley
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INTRODUCTION
Our growing team has developed a
reputation for delivering support and
permissions whatever and wherever the
project. We pride ourselves on being able
to develop relationships in new areas
quickly and have become the
consultancy of choice for a growing
number of clients in the public and
private sector.
Our experience covers every sector, including residential,
retail, commercial, infrastructure, leisure, hotels, healthcare
and education and we are already bringing our services to
bear for Capita’s existing clients, as well as helping the wider
business secure new opportunities.
At the core of our service offer is the recognition that every
project and every business is different, which ensures we
develop bespoke strategies that are effective; if you would
like to know more about how we can help you to meet your
objectives, we would be delighted to hear from you.
GL Hearn’s Strategic Communications team uses its unique position within a leading property and development consultancy to provide a bespoke and commercial offer to a wide range of organisations across the development spectrum. Our goal is to ensure our clients have the necessary level of political support to secure successful planning applications and developments. By understanding our clients’ businesses and by working closely with our property and planning teams, we help them to create, develop and enhance their interests.
Nick JonesHead of Strategic Communications
glhearn.comThe Strategic Communications team helped to secure planning consent for One Housing Group for
this mixed use development at 100 Chalk Farm Road next to the Roundhouse.
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ABOUT GL HEARN
We help clients create, develop, protect and enhance their property assets that shape our environment.All GL Hearn services are defined by insight, commerciality and technical expertise.
Our defining principles are:
• An understanding of specific client goals and objectives
• First class service and value for money
• Unparalleled expertise and the energy to deliver
• 360 degree advice from GL Hearn’s “combined
intelligence” for clients’ benefit
• Powerful local insight with extensive national experience.
Delivery is at the core of our business. Our Development
Group combines the experience of over 110 sector-specific
professionals to provide an unparalleled and integrated
service.
Operating across the UK, the Development Group has been
formed to ensure that leading market-facing, commercial,
strategic and technical advice is provided by GL Hearn
throughout all stages of the development process.
The Group brings together experts in optimisation,
development advisory, planning, viability, strategic
communications, affordable housing, neighbourly matters,
development management, compulsory purchase orders
(CPOs) and new homes agency.
Our success demonstrates that providing a combined
approach delivers maximum commercial return for our
clients.
Cheltenham
Glasgow
Sunderland
Manchester
Southampton London
Newcastle
Liverpool
Nottingham
Birmingham
Cardi�
Exeter
Belfast
Dublin
BristolBath
Edinburgh
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ABOUT STRATEGIC COMMUNICATIONS
GL Hearn was one of the first commercial property consultancies in the UK to establish a Strategic Communications team dedicated to dealing with the increasingly political nature of planning. The team is integrated within the firm’s established planning, development and regeneration business (Development Group) and is also a stand-alone, distinct service offer.
In a rapidly evolving policy and political climate, our approach
is to provide an integrated ‘Development Planning - Strategic
Communications’ solution that is robust, comprehensive
and most importantly, driven by our clients’ development
objectives.
The need for effective negotiation in securing planning
permission goes much further than liaison with planning
officers; politicians and community representatives play an
increasingly important and influential role within decision
making. It is, therefore, critical that developers understand
the local landscape and engage effectively with decision
makers in communities to take advantage of opportunities
and respond to risks.
Our Strategic Communications team offers a
market-leading real estate advisory service to secure support
in local authorities across the country and across the political
spectrum.
We offer budget-conscious engagement programmes through
to high intensity and high profile local campaigns. Our track
record speaks for itself; we have worked with some of the
biggest development companies, retailers and infrastructure
providers in the UK, helping them implement intelligent,
bespoke and successful local campaigns in support of their
planning projects.
Our services A full service communications programme or campaign could
typically include a strategic mix of the following:
• Political and local intelligence
• Political engagement
• Stakeholder and community engagement
• Public consultation
• Relationship building/profile raising
• Reputation management
• Crisis communications
• Community campaigning/supporter mobilisation
• Media relations and management
• Social media strategy
• Construction communications
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Planning and communications: an integrated approachWith the increasing emphasis on the power of communities to
decide the future of their cities, towns and villages, the
success of a planning application is no longer simply about
effective planning officer negotiations; increasingly planning
committees are overturning officers’ recommendations and
making their voices heard and communities are coming
together to influence and shape development in their area
through the Neighbourhood Planning process.
GL Hearn has responded to this. Our approach of integrating
planning and communications advice ensures the two most
important factors affecting success are considered from the
outset and throughout the process. Since combining with
GL Hearn’s Development Group in early 2011, we are now
able to provide clients with 360 degree integrated planning
and communications strategies, driven by our client’s
development objectives.
Working as an integrated project team, we are able to identify
the full spectrum of political and stakeholder opportunities
and risks for the project, to deliver one robust strategy for
our clients. Through this approach, we are able to deliver
maximum impact and value for our clients as we do no more
or no less than is required to deliver planning success.
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OUR TRACK RECORD
From the outset, we have delivered a bespoke and evolving communications and engagement strategy to support the delivery of the project in the face of strong local opposition. In 2013, planning permission was granted and we continue to advise the project team on the site assembly process and in the lead up to LB Haringey making a Compulsory Purchase Order.
In addition we are also advising on executing a section 106 obligation associated with the permission. This involves engagement with local businesses, Seven Sisters Indoor Market traders and other interested parties, regarding the relocation of the market during the construction period and to monitor impact of the development on the wider area.
Key challengesOver the course of the various stages of engagement, there have been several key challenges and obstacles including:• A strong local campaign against the proposals by a
small group of residents, who were able to raise funding to put forward and secure planning permission for an alternative proposal for the site
• Although permission was first granted in 2008, following judicial review, the decision was quashed in 2010
ResultsWe have successfully helped Grainger to navigate through these challenges to: • Secure planning permission for the project in 2013 • Establish strong political and local stakeholder
relationships • Secure support from the wider community
Computer generated image of the scheme, courtesy of Grainger.
Involvement by members of the team in this strategic development project in Tottenham has spanned nearly a decade, following the initial instruction in April 2007 from Grainger, Haringey Council’s development partner.
The Seven Sisters Regeneration project is a mixed-use development comprising 196 homes, 15 retail and commercial units, a new Seven Sisters Indoor Market, two kiosks and public space.
SEvEN SISTERS REGENERATION
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BT, with Telereal Trillium as real estate advisers, appointed our Strategic Communications team as part of a multidisciplinary planning and viability team, to secure permission for the demolition of the existing international switching centre in Vauxhall and its replacement with 415 new homes.
Key challengesWhilst being within the Vauxhall Nine Elms and Battersea Opportunity Area, the site is one of the few which significantly impacts the existing community as it is on the eastern side of the Waterloo mainline. It has a primary school on one side, Vauxhall Park across the road and a church on the corner of the site. At the same time as the client was promoting a residential scheme, the Council identified the area for a new primary school to help meet the future demand from the new homes being delivered across the Opportunity Area; the Keybridge House site was the only development site in the search area and a decision had to be made on how to respond.
ResultsRobust engagement with the local community, along with the selection of a high quality architect (chosen following advice from GL Hearn), and their subsequent design approach ensured there was widespread community support for the scheme; albeit there was opposition from the usual local groups with their own agenda.
Permission was granted in 2014 and the site is currently under construction by the new owner.
KEyBRIDGE HOUSE
Computer generated image of the scheme, courtesy of Telereal Trillium.
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Key challengesThe site is located within a strong residential community with the need to bring many highly vocal groups together. On the basis of other development in the area, residents had pre-conceived concerns about traffic, construction disruption and architectural quality. As the end user of the building, Cambridge Assessment was keen to protect its corporate reputation throughout.
With the chair of the planning committee being the site’s ward councillor and a local resident, appropriate political engagement was also vital.
ResultsActivities throughout included political and stakeholder engagement, public consultation and media relations. GL Hearn also set up a successful residents’ forum which is still ongoing.
The project received unanimous approval at planning committee in autumn 2014 and, following Reserved Matters consent, construction is now well underway.
GL Hearn’s Strategic Communications team was appointed to support the redevelopment of a new headquarters for Cambridge Assessment, the University’s international examinations board, in Cambridge city centre.
Computer generated image of the scheme, courtesy of Cambridge Assessment.
CAMBRIDGE ASSESSMENT
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Hammerson appointed our Strategic Communications team to support its proposals for the extension of a retail development in Didcot, Oxfordshire.
Key challengesAs part of the expansion of the centre, it was necessary to close and redevelop the existing route used by buses and taxis. The rerouting of the bus routes proved to be particularly contentious locally.
The team was required to work proactively to present the reasoning for the rerouting and explain options that had been considered. It was also vital to ensure that the wider benefits of the expansion overall were not lost in the noise about the bus routes.
ResultsWorking with Hammerson and South Oxfordshire District Council, (as development partner) we were able to ensure that the positives of the scheme were acknowledged by planning committee members.
In the face of local and political opposition, the proposals received a resolution to grant permission at committee during the summer of 2015.
Computer generated image of the scheme, courtesy of Hammerson.
ORCHARD CENTRE, DIDCOT
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Key challengesThis major mixed-use scheme, in close proximity to existing residential communities, was a complex development to communicate. In particular, there were challenges associated with a 14 storey building close to the sensitive heritage asset of the listed town hall as well as homes and businesses.
This was set against the backdrop of a number of other regeneration schemes within the area which were also being consulted upon, not all of them being supported locally.
ResultsAs we were working on a council project, a robust and inclusive approach was essential. We conducted an intensive, multi-staged, multi-channelled and multi-audience consultation with a special emphasis on encouraging minority group involvement. Neighbouring residents’ meetings were ongoing throughout.
Planning permission was granted in autumn 2015 and GL Hearn had an ongoing appointment to set up construction management forums for local residents, businesses and stakeholders.
GL Hearn’s Strategic Communications team was appointed by Muse Developments and Lambeth Council on the ‘Your New Town Hall’ (YNTH) project: the consolidation of 14 old office buildings into a new civic building and refurbished town hall and the redevelopment of three surplus sites to deliver a mix of new homes across buildings up to 14 storeys. Three detailed planning applications (included a Listed Building consent application) were submitted in March 2015.
yOUR NEw TOwN HALL, BRIxTON
Computer generated image of the scheme, courtesy of Muse Developments.
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GL Hearn was appointed to provide strategic communications and consultation advice to Guy’s and St Thomas’ NHS Foundation Trust’s project communications team in relation to its proposed new Cancer Centre. The scheme comprises a new NHS Cancer Centre, King’s College London Research, and Health Corporation of America’s (HCA) Private Patient Unit within a 14 storey building.
Key challengesThe project was sensitive on the basis of a high profile client name plus the site’s location within two viewing corridors of the London View Management Framework. On this basis, the Bermondsey Village Action Group had an issue with height of the building and GL Hearn needed to support the Trust in responding to this.
The site also had a Scheduled Ancient Monument (a Roman Boat) beneath it so heritage issues had to be dealt with sensitively.
As would be expected with an NHS Trust, internal communications was also a key part of the role.
ResultsPublic consultation was delivered through a robust programme with an elongated period for feedback and specialist engagement with the local Neighbourhood Forum to manage the Bermondsey Village Action Group issue.
The scheme was approved in late 2012 and is due to open to patients in autumn 2016.
GUy’S CANCER CENTRE
Computer generated image of the scheme, courtesy of Guy’s and St. Thomas’ Hospital.
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Key challengesA local opposition campaign had formed in response to proposed residential development on this site and the site’s inclusion in the emerging Local Plan.
On this basis, the Council required Ridgeons to deliver an SPD for the site before progressing on to the preparation and submission of an outline planning application.
At each stage, the team consulted widely and demonstrated how the feedback received was addressed.
ResultsFollowing multiple rounds of consultation with councillors, neighbours and stakeholders, the draft SPD has now been approved by the Council’s Development Plan Scrutiny Sub-Committee awaiting adoption of the Local Plan. The team is also now ready to submit an outline planning application with good levels of local support.
We continue to advise the client on the project.
Ridgeons, a timber and builders’ merchant, with branches across the East of England, appointed our Strategic Communications team to support residential redevelopment plans on the site of its relocating Cambridge store. The team delivered an intensive consultation programme to support the delivery of a site SPD and outline planning application.
CROMwELL ROAD
Sketch of new residential community, courtesy of Ridgeons.
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The use of this data by the recipient acts as an agreement of the followingstatements. Do not use this data if you do not agree with any of the followingstatements:-
All drawings are based upon site information supplied by third parties and assuch their accuracy cannot be guaranteed. All features are approximate andsubject to clarification by a detailed topographical survey, statutory serviceenquiries and confirmation of the legal boundaries.
Do not scale the drawing.Use figured dimensions in all cases.Check all dimensions on site.
Report any discrepancies in writing to HKS before proceeding.
NOTES:
STATUS
PROJECT
PROJECT NO.
DRAWING
SCALE @ A1
DRAWING NO. REVISION
DRAWN BY
REV DESCRIPTION CHKDRNDATE
Preliminary
4CWC2-A-L-00-X21
SKi
3D Visualisations - Street Views
Canary Wharf College 2
53917
Saunders Ness Road and Glenworth Avenue street corner - birds eye view. Saunders Ness Road and Glenworth Avenue street corner - street level.
Ground level outdoor play area and teaching block elevation from Saunders Ness Road.. Main and small hall elevation from Glenworth Avenue.
1 Issued to ICL for comment / review. 19.06.15 SKi APa
2 Planning meeting. 09.07.15 SKi APa
3 Updated as per comments from plannersand school.
23.07.15 SKi APa
4 For issue to Tower Hamlets as a planningapplication amendment.
30.07.15 SKi APa
Computer generated image of new school, courtesy of Canary Wharf College.
CANARy wHARF COLLEGE 2, GLENwORTH AvENUE
Canary Wharf College appointed our Strategic Communications team to provide a political and community engagement strategy to support a planning application for a three storey Free School on Glenworth Avenue in the Isle of Dogs. The application for a school for 280 pupils and 30 staff had been in for planning for over four months with a strong local opposition campaign against the application, and minimal political support, when our team was appointed.
Key challengesWhen our team was brought on board, a local opposition campaign had already commenced. This was spearheaded by immediate neighbours and had resulted in two petitions and over 40 individual local objections to the application as well as concerns from local councillors.
Working closely with our infrastructure planning team, we were able to devise a programme of political and community engagement which included:
• Intensive engagement with senior politicians and local ward members including the new (at the time) Mayor of Tower Hamlets and leaders of each political party
•Engagement with local residents including neighbours and parents on waiting lists for future school places in the Isle of Dogs.
ResultsOver a period of three months, we were able to outweigh the local opposition campaign by demonstrating overwhelming local community support for the new school with over 500 letters of support from local residents and strong political backing from senior councillors
The application was approved by the Development Committee in December 2015.
glhearn.com
GL Hearn’s Strategic Communications team advised Resolution Property Ltd to deliver a programme of political engagement and neighbour consultation in relation to its planning application to refurbish and extend Black Lion House on Whitechapel High Road.
The proposals included the refurbishment of a vacant building to deliver new office development. The scheme included a 3 storey roof-top extension resulting in an uplift in area of approximately 2,500sqm Gross Internal Area (GIA) and a new pavilion building at the rear with approximately 1,103 sqm GIA of new office space. The proposals also included a complete overhaul of the external appearance of the building.
Key challengesThe site itself is constrained by its close proximity to existing residents adjacent to the courtyard where the new one storey pavilion is proposed.
These residents objected to a previous application on the site by a different developer due to concerns over daylight/sunlight and impact on their properties.
Given the immediate neighbours’ active interest in the site and their ability to mobilise easily, we devised a programme of engagement focused on securing political support whilst managing local expectations.
ResultsDespite the application being referable to the Greater London Authority, the application was granted under delegated powers.
The decision to determine the application under delegated powers followed strong support for the application from local councillors.
Computer generated image of the scheme from Whitechapel Road, courtesy of Resolution Property Ltd.
BLACK LION HOUSE, wHITECHAPEL HIGH ROAD
SNAPSHOT OF OUR CLIENTS
Miller is one of the very fewcompanies with in-houseexpertise in commercial and residential development,together with a track record of long-term joint ventures with councils.
This is an example of Miller being brought in by two separate councils to provideexpertise to effectively deliver a whole450-acre (182 hectare) new town.
A joint venture company (ShawfairDevelopments Limited) has been formedbetween Miller and City of Edinburgh andMidlothian Councils. Over a 15-year period4,800 houses and flats will be developed,together with 2.2 million sq ft (204,386 sq m) of Business space, a local shopping centre,leisure/sports facilities and essentialinfrastructure including schools, roadnetworks, sustainable urban drainage,utilities, ground stabilisation works and a new rail line and town centre station.
The development footprint will be over450 acres (182 hectares), half of which will be on joint venture land and theremainder held by other landowners. A major infrastructure cost-sharing basis has been evolved and the development will involve some of the most extensive Section 75 Agreements ever applied.
Miller’s expertise has been used to blendthe planning objectives of the localauthorities into a masterplan frameworkwhich will ensure a commercially viabledevelopment. The masterplan was adoptedfollowing a Public Inquiry. Outline Planningconsent is expected in 2007, once theSection 75 Agreement is signed. The jointventure will procure infrastructure and sell land to various housebuilders, including Miller.
An example of Miller being brought in by two separate councils to provideexpertise to effectively deliver a whole450-acre (182 hectare) new town.
South East Wedge,Edinburgh
www.developments.miller.co.uktelephone 0870 336 5000
glhearn.com
GL HEARN TEAM
wIDER DEvELOPMENT GROUP
STRATEGIC COMMUNICATIONS CORE TEAM
Nick Jones Strategic Communications
Head of Strategic Communications
020 7851 7998
07747 782029
Jo Sistern Strategic Communications
Strategic Communications Director
020 7851 4935
07816 275690
Azizun Choudhury Strategic Communications
Strategic Communications Associate Director
020 7851 3724
07909 002569
James Cook London Residential
Planning Director
020 7851 2165
07977 589937
Paul Manning Commercial - Lead for Occupier
Planning Director
020 7851 4944
07803 037489
Ben wrighton Commercial - Lead for Investor Developer
Planning Director
020 7851 4916
07557 430670
Ben Stalham Infrastructure
Planning Director
020 7851 2166
07896 094920
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Nick Ireland Economics
Planning Director
020 7851 4813
07827 644656
Jon Pinkerton Public Sector
Development Consultancy Director
020 7851 3726
07764 95503
Paul Clark Development Consultancy
Development Director
020 7851 4947
07557 748550
Stuart Baillie Regional Residential
Planning Director
020 7851 4994
07976 586378
Ian SmithNeighbourly Matters
Development Director
020 7851 4948
07773 767090
Daniel Stapleton New Homes
Development and New Homes Director
020 7851 4960
07971 893174
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T: +44 (0)20 7851 4900www.glhearn.com
