Strategic Communication for Results. This binder belongs to: Strategic Communication for Results.
Strategic communication, news media and influence
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Strategic communication, news media and influence NATO March 2017 Prof. Charlie Beckett Dept of Media and Communications, LSE @CharlieBeckett
Transcript of Strategic communication, news media and influence
Strategic communication, news media and influence
NATO March 2017 Prof. Charlie Beckett
Dept of Media and Communications,LSE
@CharlieBeckett
Three things you needed to know today?
Three things I needed to know today?“Is my flight home to London going to be on time?”
Three things I needed to know today?“Is Andy Carroll going to be fit to play against Chelsea tonight?”
Three things I needed to know today?“What’s the latest in German politics – especially Shulz v Merkel?”
• What’s the latest in German politics – especially Shulz v Merkel
News is now networked and blended into information ecology• Mixed market of publishers (legacy, native, amateur, corporate etc)• More, varied platforms (TV, radio, print, SM, Internet)• On demand and personalised• Direct communication (disintermediation)• Online and mobile• Different formats: video, data visualisations, alerts• User at the centre• Narrative control and influence now ‘distributed’
Reuters digital report
Mixed media ecology: legacy, native & social
Blended, personal, emotional
Echo chambers/filter bubbles/polarisation
Tow Center, Columbia UniversityOctober 2016
Terror events – example of changes• Faster: the information spreads instantly, comment is instantaneous• Bigger: more people know, includes live video, images, audio and
graphics• More diverse - direct sources – including terrorists, politicians, law
enforcement, intelligence • Verification problems – deliberate fake news, propaganda, mistaken
sharing, misinformation, mistakes, prejudice
"Fake” News
Propaganda war
Relativism – everything is fake
NATO – not US opposition but indifference?
Survival kit for truth
Journalists• Connect - be accessible and present on all platforms• Curate – help users to good content where ever it is• Be relevant – use users’ language and listen creatively with data• Be expert – add value, insight, experience, context• Be truthful – fact checking, balance, accuracy• Be human - show empathy, diversity, constructive• Transparency – show sources, be accountable, allow criticism
Networks• Filter out fake news better• Give the user better signals of the quality of content• Promote better content through algorithms• Promote news literacy
Authorities• Communicate where the public communicate• Talk the right languages: conversational, human, even humourous• Be relevant• Open up• Interactive• Be realistic – media has limited influence
Specific organic solutions
Strategic solutions
Citizens• News literacy • Media empowerment - creativity• Information citizenship• Informational rights• Etiquette
Remember the good about digital• People love it• You can’t reverse it (though it can become more closed, captured)• It challenges power and complacency• ‘democratises’ • Promotes hidden voices and ideas• Greater diversity• It can mean better quality content made more accessible
Thank you. Keep in touchProfessor Charlie BeckettDirector, Polis, LSEDepartment of Media and Communications, LSEEmail [email protected] blog: http://blogs.lse.ac.uk/polis/category/director/Twitter @CharlieBeckettAlso on:FacebookMediumInstagram
