Strategic Brand Marketing Agency in Hong Kong, China - 2014
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Transcript of Strategic Brand Marketing Agency in Hong Kong, China - 2014
Bluefocus Communication Group
“The single biggest problem with communication is the illusion that it has taken place.” ― George Bernard Shaw
-Up until the year 1970, Public Relations was restricted to the communication with company stakeholders.- The traditional Public relation dealt with Press communications.- This resulted in the other stakeholders (internal and external) to demand more information from the companies. - This led the companies to look beyond Public relations for effective communication.
Evolutions of Corporate Communications:
Structure of Corporate Communications:
Internal Communication:-Regular employee meet- Keeping employees motivated and satisfied:- Regular Newsletters-Fun activities at work-RnR’s and interactive get-togethers
- Syncing the employees way of thinking with the company's modus operandi.- Relating the company’s success to that of the employees.
Internal Communications:
Consumer Communication:-Key role player in consumer spending- Targeted audience outreach augmented with consistency and ongoing endeavors- Company reputation building through advertising, corporate sponsorships and charitable relationships, etc.- Add value to the life of the consumer.-
-Core element of brand reputation management- Media coverage augments credibility better than simply advertising.- Used to augment product/brand name recognition and identity management.- Better placement among diverse audience.
Media Communications:
-Needs quick implementation to be effective
- Dramatically alter communication and message
- Can create different or even expand target audience
- Message is of corporate responsibility, action and awareness
Crisis Communication:
-Tap in the global economy
- Environmental impact
- Inclination of management towards business targets
-Professional approach projection to public
- Mass market splintering
- Mass media fragmentation
- Development and utilization of newer media technology in communication trends
-Managing and effectively fulfilling the communication management function
- Negotiating and dealing with controlled as well as uncontrolled media
- Communicating to both external and internal audience
- Proactive planning on communication verticals
- Advocating communication strategies and tactics
- Dissemination of persuasion and information
- Branding image and reputation building
Responsibilities:
Employee Relations:
-Effective internal communication helps: informed
-employees tend to be happy and even communicate
-their feelings among friends and family
- it’s better to cut down on the surprises, rather making them a part of the planning process
Government Relations:
-Building transparent and effective relationships with the Government officials- a prime factor contributing to an organization’s success
- Lobbying- the legal influence cast upon public officials on selected stands on the industry
- Pubic affairs- it effectively denotes stances on controversial issues by the firm
Building relations with special interest groups:
-Country wise, there are the presence of a number of activist groups
- If given a valid cause, some groups are bound to pick it up
- Corporate Communication effectively deals with defending the company from lawsuits and harassments caused by these groups
Advertising Relations:
-Outsourcing of copywriting and production is a common phenomenon nowadays
- Market analysis is imperative; ratings, circulations and visits are important
- Advertisement reach and frequency is of importance- media buying form an integral component of Corp. Comm.
- Knowledge of advertising and skill is a necessary element for a professional communicator nowadays.
“ Engage your emotions at work. Your instincts and emotions are there to help you.” Gary Tong
Contact:Unit B, 7/F, 78 Hung To Road, Kowloon, HKSARe: [email protected](852) 3696 6999(852) 3007 4397