Strategic and Long Range Plan Stage 1 Information and ... · Submitted to City of Richmond by IBI...

Submitted to City of Richmondby IBI Groupwith OrangeBoy

March 28, 2013

Richmond Public LibraryStrategic and Long Range Plan

Stage 1 Information and Contextual Understanding

URBAN LAND

�

IBI Group is a group of firms providing professional services and is affiliated with IBI / HB Architects

IBI Group 700 – 1285 West Pender Street

Vancouver BC V6E 4B1 Canada

tel 604 683 8797

fax 604 683 0492

March 26, 2013 Mr. Greg Buss Chief Librarian Richmond Public Library 7700 Minoru Road Gate #100 Richmond BC V6Y 1R8 Dear Mr. Buss: Re: RPL Strategic Master Plan Stage 1 Progress Report We are pleased to present our Stage 1 deliverable, namely a report that demonstrates the efforts of IBI Group and its sub-consultant, OrangeBoy in our search for possible futures that Richmond Public Library may consider moving forward in the fast paced world of technological and societal innovation. We offer this information in the observation that while the “tools & techniques” may be radically changing, in no way do they alter the inherent need to learn, to entertain and, importantly, to communicate with one another. It is our belief that the materials contained within these pages serve as a fitting foundation for the development of subsequent tasks that will lead, ultimately, to an articulate series of choices that enable the Richmond Public Library to enjoy its enviable position as the most used library system within Canada. Please do not hesitate to contact me should you require clarification on any aspect of the materials presented herein. Regards, IBI GROUP

Gary Andrishak Director VO-BD

1.1 Kickoff Meeting

1.2 Review of City Documents

IBI GROUP

1

Table of Contents

Document 1: Building on Success: Strategic Plan 2008-2010 ..................................................... 2�

Document 2: Richmond – City of Readers: Strategic Plan 2011-2014 ......................................... 3�

Document 3: Official Community Plan .......................................................................................... 4�

Document 4: Live. Connect. Grow: Parks, Recreation, and Cultural Services ............................. 5�

Document 5: Richmond Community Wellness Strategy ............................................................... 6�

Document 6: An Arts Strategy ...................................................................................................... 7�

Document 7: 2012-2015 Richmond Intercultural Strategic Plan and Work Program .................... 8�

Document 8: Youth Service Plan: Where You Thrive ................................................................... 9�

Document 9: Older Adults Service Plan ...................................................................................... 10�

Document 10: 2006 Census Profile of Richmond ....................................................................... 11�

Document 11: 2011 Census Profile ............................................................................................ 12�

Document 12: Community Immigrant Demographic Profiles: Richmond .................................... 13�

Document 13: Early Development Instrument – School District 38: Richmond .......................... 14�

Document 14: Richmond City Centre Early Child Development Report ..................................... 15�

Document 15: A Profile of Children in Richmond ........................................................................ 16�

Summary Matrix .......................................................................................................................... 17�

IBI GROUP RICHMOND PUBLIC LIBRARY

STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY

2

Task 1.2: Review of City Documents

This Summary Report corresponds to Task 1.2 of the Scope of Work of the Strategic and Long Range

Plan for the Richmond Public Library. As part of this task, IBI Group reviewed fifteen sets of planning

documents provided by the Library in order to produce a summary of pertinent information as it relates to

the project. Each of the planning documents, organized by its scope – library, city planning, and other –

are presented below.

Library Documents

Document 1: Building on Success: Strategic

Plan 2008-2010 October 2007

Author

Richmond Public Library

Table of Contents

1. Background 2. Resources required 3. Serving our customers 4. Service shortfalls 5. Strategic goals for 2008-2010

6. Space needs for population growth 7. Principles of library facility development 8. Library board priorities 9. Description of library projects

Relevance to the Consultancy

The document lays out the basic problems affecting future library development from the spatial vs. demographic perspective.

Abstract

The Richmond Public Library is considered a very successful library in Canada by many accounts, but continued population growth and rising demand for services have put the institution under pressure to improve or even maintain its current level of services. The requirement for more library space is one of the most urgent needs; current (i.e., 2008) space shortfalls was calculated at 75,000 square feet. Similarly, the document identified a current collection shortfall of 222,000 items to meet population needs, about half of the existing collection. Given these figures, there is need to advance eight priority projects, which would address either current or future population needs. Three of these strategic projects are new facilities, while the other five are expansions to existing library facilities.



3

Document 2: Richmond – City of Readers:

Strategic Plan 2011-2014 May 2011

Author



The document establishes five goals to guide future development of the Richmond Public Library.

Abstract

Besides the core activities of supporting beginner readers and lifelong readers of physical books, the Richmond Public Library has been witnessing a change in customer demand from physical collections to virtual material and community programs. As part of a strategic planning process focused on achieving the best results with the least resource requirement, the Library and the community determined that technology needs to be embraced, collections need to be expanded, more varied programs need to be offered, and facilities need to be enhanced.



4

City Documents

Document 3: Official Community Plan November 2012

Author

City of Richmond (Council Approved Policy)

Table of Contents

1. Moving towards a sustainable community

2. Climate change response 3. Connected neighbourhoods with

special places 4. Vibrant cities 5. Safe city 6. Resilient economy 7. Agriculture and food

8. Mobility and access 9. Island natural environment 10. Open space and public realm 11. Social inclusion and accessibility 12. Sustainable infrastructure and

resources 13. Implementation strategy 14. Development permit guidelines 15. Regional context statement


The OCP provides the long term vision and objectives for Richmond, to which the Library, within its mandate, needs to contribute.

Abstract

With strong demographic, economic, and environmental/climate changes expected in the next 30 years, the City of Richmond needs to be prepared to meet these challenges. Particularly, the ageing of the population, the expected 80,000 new inhabitants will be forces that will shape the future of the City. The residents’ health, wellbeing, and accessibility to housing and other services are all important concerns that need to be addressed with a new perspective. The vision of a diverse, connected, valuable, and adaptable community within a regional context with a strong underlying sustainability theme is the plan’s response to these needs and challenges. In order to be a vibrant, greener, healthier, connected, and more resilient place, most of the future growth will be directed towards the City Centre and the core of neighbourhood centres in the surrounding areas, which will allow protecting and enhancing parkland, agricultural lands, and the natural environment. Within the Arts, Culture, and Heritage of fostering a joy of reading and a culture of lifelong learning, the Richmond Public Library will play, according to the plan, a major role.



5

Document 4: Live. Connect. Grow: Parks,

Recreation, and Cultural Services June 2006

Author

City of Richmond (Council Approved Policy)

Table of Contents

1. Setting the context 2. Vision, values, and well-being outcomes 3. A relationship-based approach 4. Being accountable 5. A service-based approach

6. Programs and services 7. Places and spaces 8. Financial 9. Vision realized – Imagine Richmond in

2015


The Parks, Recreation, and Cultural Services Master Plan puts the Library, together with other facilities and institutions, at the centre of recreation and cultural activities in Richmond.

Abstract

Although more than 90 per cent of Richmond residents use the City’s indoor and outdoor recreation and cultural facilities, there is still unmet population demand, particularly for youth, older adults, and minority residents. Changing community composition – growing, aging, and increasingly diverse population – as well as rising inequality poses challenges to deliver suitable recreation and cultural services. In addition, the need for personally meaningful activities and a move from structured to shorter, more informal activities will increasingly shape the type of services to be delivered to the population. The document envisions the recreation/culture arena both from the spatial perspective (parks, open spaces, trails, etc.) as well as from the activity perspective (programs, services, events, etc.), both of which rely on the principles of direct community participation, engagement, and input; high service standards; accountability and transparency; and financial sustainability. As part of the master plan, a series of facilities are proposed to be built, including expanded library facilities.



6

Document 5: Richmond Community Wellness

Strategy February 2010

Author

City of Richmond (Council Endorsed Policy)

Table of Contents

1. Introduction 2. How is Richmond currently doing 3. Building a wellness strategy


Two of the document’s strategies – increase active living literacy and promote health literacy – are directly related to the Richmond Public Library’s mandate.

Abstract

Richmond citizens have greater life expectancy, smoke less, and are less overweight than other BC residents, but also have higher poverty rates, are more fragmented and isolated, and are less physically active and eat fewer fruits and vegetables. There is need for a permanent commitment to wellness and well-being in the City, which includes increased physical activity and physical fitness, but also a heightened sense of connectedness to the community as a whole. To achieve this, strategies should encompass the areas of education and knowledge, physical environment actions, and regular evaluation of progress along different dimensions. There is no single agency or group in charge of implementing these strategies; rather, it depends on communication, collaboration, and partnerships between different stakeholders, public, private, and non-profit.



7

Document 6: An Arts Strategy n.d.

Author

Richmond Arts, Culture, and Heritage Services


The Library may be very useful in expanding public awareness and understanding of the arts through specific library programs.

Abstract

Building upon the arts-related legacy of the Olympics, Richmond should foster the arts as an important catalyst for placemaking, community building, tourism, and economic development. A thriving arts community, strong civic engagement in the arts, and population growth that will bolster audiences are all conditions that will help position art as a pivotal element in the City’s future development. The arts strategy is based on strengthening the ties to the community, both in terms of support as well as participation, on expansion of art spaces, and on nurturing a variety of artistic expressions. The continuum ranges from visual to culinary, literary to performance, and media to environmental art.



8

Document 7: 2012-2015 Richmond Intercultural

Strategic Plan and Work Program October 2011

Author

Richmond Intellectual Advisory Committee

Table of Contents

1. RIAC vision and mandate 2. A brief summary of the Richmond

context 3. Evaluation of 2004-2010 Intercultural

Strategic Plan

4. Guiding principles for action 5. City and stakeholder intercultural roles 6. Strategic components, directions,

recommendations, and initiatives 7. Proposed 2012-2015 work program


As a center where “Richmond comes together,” the Richmond Public Library is well situated to promote interculturalism within the community.

Abstract

The objective of the plan is to support the City in its vision of making Richmond “the most appealing, liveable, and well managed city in Canada,” for which embracing and celebrating the rich, varied, and evolving cultural background of the citizens and their participation in community life is a must. Many strategic actions are proposed to make the City even more welcoming, inclusive and harmonious, including addressing language, information, and cultural barriers; addressing perceptual and real racism; aligning visions of community stakeholders; and contributing to the integration of immigrants.



9

Document 8: Youth Service Plan: Where You

Thrive September 2008

Author


Table of Contents

1. Introduction 2. Background 3. What is the current situation

4. The plan: Closing the gap 5. Implementation


The Richmond Public Library can provide support to PRCS in many of the strategic directions envisioned in the plan, e.g., increasing opportunities for youth, bridging services to low asset youth, dedicated safe and social spaces, and increasing inter-agency programming.

Abstract

Recreational, cultural, and social programs for youth are provided by the three levels of government and are further enhanced by a relationship-based approach with community associations and youth-serving community groups. Currently 14 per cent of Richmond’s total population, the City’s youth will decline over the next decade, although some of the projected decrease may be offset by the City Centre Area Plan. There is an increased need for after-school programs, as well as concerns on health effects of reduced physical activity on youth and somewhat reduced volunteerism in programs. To address these needs and shortcomings, the plan defines five guiding principles and nine strategic directions, as well as a detailed list of concrete actions to be undertaken by a variety of stakeholders.



10

Document 9: Older Adults Service Plan May 2008

Author


Table of Contents

1. Introduction 2. Background 3. Current service and program delivery

4. The plan: Closing the gap 5. Implementation


The Richmond Public Library can provide support to PRCS in some of the strategic directions envisioned in the plan, e.g., ensuring older adults are well informed and providing affordable access to programs.

Abstract

There will be a significant increase of older population in Richmond in the next decade, which will alter the economics of service provision for this age group. In addition, more disposable income, the want to age in place, and more active lifestyles – all traits of the baby-boomer generation – will need to be accommodated by City and other stakeholders. In addition, there is a trend towards the development of multi-use or co-located community facilities, rather than single-use facilities, which will likely have an impact on older adult-specific facilities. The plan provides a vision that encourages quality-enhancing opportunities for older adults and defines ten strategic directions to achieve that vision and a series of success indicators to track progress. The Richmond Public Library is not mentioned in the document specifically.



11

Other documents

Document 10: 2006 Census Profile of Richmond n.d.

Author

City of Richmond


The Library Strategic and Long Term Plan needs to take into account special conditions based on the special demographic composition of Richmond to successfully conduct the public outreach phase.

Abstract

The 2006 Census figures show a couple of clearly discernible trends. First, the ageing of the population, where youth population has declined, while population in the ages 55-64 has increased since the 2001 Census, raising the City’s median age. Second, immigrants still make up the majority of the City’s population, although the number of new immigrants has fallen since the peak of 1991-96. This implies a high proportion of foreign languages spoken as mother tongue, a high fraction of which is Chinese. Third, education attainment is relatively high, with over half the work-age population with a college degree or higher. Fourth, family characteristics (status, people per family, children per family) has remained fairly constant, in contrast to national trends. This all points toward a highly diverse, well-educated, stable, yet rapidly ageing population.



12

Document 11: 2011 Census Profile n.d.

Author

City of Richmond


The trends seen in the 2006 Census (see Document 10) have continued and should continue to inform the form to conduct the public outreach process.

Abstract

The Census profile compares the Richmond municipality to the Greater Vancouver Regional District in terms of population by age and family characteristics. Although most of the figures are in absolute numbers of people, some indicators are possible to compare, which show that the City of Richmond (1) has a slightly lower population growth rate than the region, (2) has a slightly higher proportion of adult population than the region, (3) has a somewhat higher number of persons per family, and (4) has a disproportionate number of people with mother tongue/language spoken at home that is not English – concentrated particularly around Chinese or Chinese dialect-speaking households.



13

Document 12: Community Immigrant

Demographic Profiles: Richmond n.d.

Author

Urban Libraries Settlement Partnership


The trends of Documents 10 and 11 are also reflected in this demographic profile, which highlights the uniqueness of the City of Richmond in terms of population, and the differentiated approach needed for the outreach component of the project.

Abstract

The demographic profile compares the City of Richmond with Metro Vancouver, taking the 2006 Census as the basis. Key findings of the figures contained in the multiple tables are: In comparison to the Region, the City (1) had a comparable age distribution structure, which, however, will be tilted more towards older people in the future, (2) had a higher immigrant proportion, although this difference has decreased substantially in the 2001-2006 period, (3) had a substantially higher percentage of working age immigrants, (4) had a disproportionate influx of migrants from China and Hong Kong, but not of other high-immigration countries such as India, (5) had a marked higher education level, though, at the same time – rather quite unusually – a lower average and median income.



14

Document 13: Early Development

Instrument – School District 38:

Richmond August 2011

Author

Human Early Learning Partnership


The Richmond Public Library may collaborate and support the School District to address the developmental shortcomings of young children.

Abstract

The Early Development Instrument (EDI) measures kindergarten-age children for development indicators across 5 dimensions. For the School District 38 (City of Richmond), three of the five dimensions – social competence, emotional maturity, and communication skills – are in the higher vulnerability ranges. In contrast, the other two dimensions – language & cognitive development and physical health & well-being – the results are, in general, in normal ranges. In aggregate and at a geographic level, all areas and neighborhoods except Steveston and Seafair have medium to high vulnerability.



15

Document 14: Richmond City Centre Early Child

Development Report 2012

Author

Richmond Children First

Table of Contents

1. Introduction 2. Richmond City Centre 3. Children and Families in City Centre 4. Organizational Trends and Observations

5. Early Child Development Research and Reports

6. Conclusion


The new City Centre libraries projected in the existing library master plan should take into account for its planning the early development needs of children.

Abstract

According to current urban planning projections, the City Centre will attract about 50% of all future growth in Richmond in the next decade, and children and youth will increase disproportionately to current figures (about +70%). Yet the Early Development Instrument (EDI) shows that the highest proportion of young children with vulnerabilities in comparison to all Richmond Neighbourhoods is City Centre. A significant need for community services already exists in the area; since the City already recognizes this, there is a significant opportunity to coordinate new community services with this need. Space available to deliver programs and services is limited, which only will become scarcer as the population increases. Support should come, primarily, through daycare facilities, though modified programs could enhance this. In addition, there appears to be a strong search for community for parents of young children, which is not currently present. The report recommends a place-based approach, i.e., actions that focus on the physical and social environment of the community, rather than focusing solely on the individuals’ problems. This implies community planning, capacity building, and understanding of complex social relationships. Moreover, many organizations offer useful programs that are disconnected from each other and could benefit in terms of efficiency and effectiveness if coordinated through partnerships.



16

Document 15: A Profile of Children in Richmond 2009

Author

Richmond Children First

Table of Contents

1. Children in Richmond 2. Families in Richmond 3. Children are healthy 4. Children are safe

5. Children are learning 6. Families are supported 7. Children are connected 8. A community for children


The statistical profiles at the end of the document contain a useful summary of key indicators that may be useful for individual Richmond Public Library branch analysis.

Abstract

There is overwhelming evidence that early human development has a strong influence on health, well-being, and competence in adulthood. 30 per cent of all children in Richmond are developmentally vulnerable at school entry, compared to 25 per cent in Canada overall. Although similar in many aspects to children in the Vancouver Region, Richmond children are unique because many live in poverty, a quarter of the immigrants arrived when they were a child, about half the families have only one child, and only 1 in 4 can access licensed child care. The report lays out in six sections multiple indicators that have an established or potential incidence in early child development, and explains why each of the indicators chosen is important. For each indicator comparisons of Richmond figures to national or regional figures are provided to highlight areas of concern. As an appendix, the document provides summary statistical profiles of the different neighbourhoods in Richmond.



17

Summary Matrix

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TOPIC FOCUS

Building on Success: Strategic Plan 2008-2010

1 2007 � � Richmond – City of Readers: Strategic Plan 2011-2014

2 2011 �

Official Community Plan 3 2012 � �

Live. Connect. Grow: Parks, Recreation, and Cultural Services

4 2006 � � �

Richmond Community Wellness Strategy

5 2010 � � � �

An Arts Strategy 6 n.d. � �

2012-2015 Richmond Intercultural Strategic Plan and Work Program

7 2011 � �

Youth Service Plan: Where You Thrive

8 2008 � � � �

Older Adults Service Plan 9 2008 � � � � �

2006 Census Profile of Richmond 10 n.d. �

2011 Census Profile 11 n.d. �

Community Immigrant Demographic Profiles: Richmond

12 n.d. �

Early Development Instrument – School District 38: Richmond

13 2011 �

Richmond City Centre Early Child Development Report

14 2012 � � � �

A Profile of Children in Richmond 15 2009 � � � �

� Detailed description / focus on topic General description of topic � Mention of topic

1.3 Future Library, Social, and Communications Trend Research

1


Document Review andFuture Trends

Progress and Evolving Thoughts

March 2013

Existing DocumentReview

(or: What has been said already?)

2

Seven basic things we learned

3

1. � RPL has undersized facilities and collections; expansions are quickly outgrown.

2. � Richmond has a much higher proportion of recent immigrants than Metro Vancouver; English as mother tongue is declining.

3. � The population of Richmond is ageing and the number of preteens and youth is actually going down.

4. � A substantial proportion young children are vulnerable on 3 of 5 dimensions (social competence, emotional maturity, and communication skills), though population has, in general, a higher education level as the metro area.

5. � Major redevelopment/densification is projected to happen in the City Centre area.

6. � People like libraries above all other community facilities; they want more social equity & inclusion, engagement, and build-up of social assets; participation rates are down and citizens want more short, informal activities.

7.� Future City Facility Plan includes a couple of library capital expenditures, though not all of those listed in the Library Facilities Plan.

The Main Issue (or: What’s at stake?)

3

The question is whether the Internet is not the 21st century versionof what libraries were set to achieve in the 19th and 20th centuries…

If so, what is the future role of public libraries?

Is there a niche for them or will they be extinct in 20 years?

5

“There is not such a cradle of democracy upon the earth as the Free Public Library,

this republic of letters, where neither rank, office, nor wealth receives the slightest

consideration.” –Andrew Carnegie

How should we assess the wide (and speculative) world of future trends?

Source: nowandnext.com

Our take: “Increasing precision may reduce accuracy”

6

4

Future library scenarios happen along four distinct dimensions:

Source: American Library Association

Key question: Where should RPL be in each of these ranges?

7

Source: IBI Group

8

Methodology: Each of the trends will be ranked and assessed for its

support of each of the future library scenarios

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16

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Index[-1 to +1]

2 1 0 1 0 0 0 0-2 0 1 -2 1 1 -1 21 1 1 1 1 0 -1 1-2 -2 -1 1 1 1 2 22 -1 -1 2 -1 -1 -1 -1 2 -1 -1 1 -1 -1 1 -2 0 2 2 0 -1 -1 0 -2 0 2 0 0 2 0 0 -1 -1 0 0 -1 0 0 0 02 2 1 0 -1 -1 -1 -1 -2 0 0 -1 2 2 -1 20 1 1 0 2 2 0 1-2 -2 -2 0 1 1 2 20 -1 -1 1 2 2 -2 -1 2 2 2 1 1 1 -1 -2 2 1 0 2 2 2 1 -1 2 1 1 1 -1 -1 -1 -2 -2 -1 0 -1 0 0 1 21 -1 -1 1 0 0 1 10 0 0 -1 -1 -1 0 02 2 1 1 1 1 -2 -1 2 2 1 2 1 1 -2 -2 1 0 0 0 0 0 0 02 -1 -1 1 -1 -1 0 -1 0 2 2 -1 -1 -1 0 1

5

Societal Trends (or: What is changing within the

different generations?)

Canadians are amongst the most highly engaged online users in the world

Source: CommScore

Key insight: Online services will be more and more important

10

6

Internet usage in Canada has been increasing rapidly – also in older

segments of the population

Source: Statistics Canada

11

Key insight: Digital library services will need to reach everybody

For the young, the car is no longer as important as being connected

Source: Zipcar

Key insight: The new symbol of freedom is the smartphone

12

7

Urban quality of life is sought after by all age groups

Key insight: Place matters after all

13

Individualism: Following the crowd is no longer in

Key insight: One-size-fits-all is no longer the way to go

14

8

Supply-side economy has changed to demand-side economy

Key insight: Consumers rule; personalization of products/services are a must

15

[Black 01]

Convenience is paramount in our fast-paced society

Source: Pew Research Center

Key insight: It isn’t enough to provide the right services; they need

to be easy, quick, effortless – and on the user’s time schedule

16

9

Globalization is pervasive

Key insight: Libraries need to connect to world knowledge

17

Local issues will play a more dominant role – albeit driven by

citizens, not by the press or the authorities

Key insight: Libraries will need to connect and contribute to local issues

18

10

Technology Trends (or: How will technology

affect library use?)

The ‘Gutenberg Parenthesis’

Key insight: Users also want to shape the conversation

20

( ) 1600 2000

11

Analog

Key insight: It’s a change in paradigm, not only of technology

21

Digital

• � Public segregated from private

• � High fixed costs

(filter, then publish)

• � Asymmetry of costs and flows

• � Professional distinct from amateur

• � Public commingled with private

• � Low fixed costs

(publish, then filter)

• � Symmetry of costs and flows

• � Professional<>amateur range

There are many competitive advantages of the new digital world:

Key insight: To survive, existing industries/

institutions need to adapt to a new reality

22

Newspaper > Blog

CDs > MP3

College > MOOCs

Library > Google

Ease &

ConvenienceCost

Ability to

shape

Choice &

Variety

TV > YouTube

= old technology at

competitive disadvantage

12

The future is digital – and social

Source: ComScore Key insight: Better start addressing that…

23

24

13

Social media is becoming more visual

Source: ComScore

Key insight: There will be an increased need for visual product

consumption – and production

25

Cellphone use is rising – and Smartphones use is skyrocketing

Source: Pew Research Center, Quorus

Key insight: Library service should address this need – through an app?

26

14

Potential Niches (or: In what can a

public library excel?)

Potential areas where Library may have a competitive advantage

28

1. Community

participation

2. No cost

3. Physical space 4. Filter & guidance

15

People are willing to pay to meet physically

Key insight: People need physical space to meet – an opportunity for RPL?

29

MOOCs may change higher education, but there are unresolved issues

Source: Phil Hill

Key insight: Is accreditation and authentication a niche for RPL?

30

16

Key insight: Can RPL take on the functions of school libraries?

31

Source: Pew Research Center

School libraries may disappear in the near future

Source: ansonalex.com

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es –

w

ill b

e s

ou

gh

t-a

fte

r fa

cili

tie

s in

ne

igh

bo

rho

od

s

5.

Ind

ivid

ua

lism

, i.e

., f

ocu

sin

g o

n e

ach

in

div

idu

al ra

the

r th

an

co

llective

ly t

o t

he

ma

sse

s,

will

co

ntin

ue

to

be

a s

tro

ng

so

cia

l cu

rre

nt

5.

Lib

rari

es c

an

no

t su

rviv

e w

ith

an

ap

pro

ach

th

at

tre

ats

use

rs

as “

ave

rag

e”

co

nsu

me

rs

6.

Th

e s

up

ply

-sid

e e

co

no

my h

as g

ive

n w

ay t

o t

he

de

ma

nd

-sid

e

eco

no

my,

wh

ere

th

e c

on

su

me

r is

de

ma

nd

ing

(a

nd

sh

ap

ing

) p

rod

ucts

an

d s

erv

ice

s

6.

Pe

rso

na

liza

tio

n o

f p

rod

ucts

an

d s

erv

ice

s t

ailo

red

to

ea

ch

lib

rary

use

r’s n

ee

ds w

ill b

e m

ore

an

d m

ore

ne

ce

ssa

ry

7.

Co

nve

nie

nce

ha

s a

ve

ry im

po

rta

nt

pla

ce

in

th

e c

on

su

me

r’s m

ind

, a

lso

fo

r lib

rary

’s u

se

rs

7.

Fo

r lib

rari

es it

isn

’t e

no

ug

h t

o p

rovid

e t

he

rig

ht

se

rvic

es;

the

y n

ee

d t

o b

e e

asy,

qu

ick,

eff

ort

less –

an

d o

n t

he

use

r’s

tim

e s

ch

ed

ule

8.

Co

nsu

me

rs o

f in

form

atio

n h

ave

ch

an

ge

d t

o s

ha

pe

rs o

f in

form

atio

n;

on

e w

ay c

om

mu

nic

atio

n h

as e

vo

lve

d t

o (

dig

ita

l) t

wo

-wa

y

co

nve

rsa

tio

ns

8.

Incre

asin

gly

, lib

rary

use

rs w

ill w

an

t to

pro

du

ce

in

form

atio

n

the

mse

lve

s a

nd

sh

are

it

with

oth

er

use

rs

9.

Th

e c

ha

ng

e f

rom

an

alo

g t

o d

igita

l cu

ltu

re is n

ot

on

ly a

ch

an

ge

of

tech

no

log

y (

the

bo

ok b

ein

g s

up

pla

nte

d b

y t

he

e-b

oo

k)

bu

t a

p

ara

dig

m s

hift

9.

Lib

rari

es w

ill n

ee

d t

o a

da

pt

to t

his

ne

w r

ea

lity in

ord

er

to

su

rviv

e a

s in

stitu

tio

ns,

ke

ep

ing

so

me

of

the

ir D

NA

, w

hile

in

co

rpo

ratin

g n

ew

pro

du

cts

an

d s

erv

ice

s w

he

re t

he

y c

an

e

xce

l

2

Ide

nti

fie

d t

ren

d

Po

ten

tia

l fu

ture

im

pli

ca

tio

n

10

. T

he

dig

ita

l sh

ift

pro

vid

es o

the

r a

dva

nta

ge

s t

ha

n o

nly

a r

ed

uce

d

co

st;

it

is m

ore

co

nve

nie

nt,

in

cre

ase

s c

ho

ice

an

d v

ari

ety

, a

llow

s t

he

u

se

r to

sh

ap

e t

he

ou

tco

me

, a

nd

un

bu

nd

les p

rod

ucts

an

d s

erv

ice

s

10

. O

nly

off

eri

ng

a f

ree

se

rvic

e w

ill n

o lo

ng

er

cu

t it f

or

an

in

cre

asin

g n

um

be

r o

f lib

rary

pa

tro

ns;

to a

ce

rta

in e

xte

nt,

lib

rari

es w

ill n

ee

d t

o r

ein

ve

nt

the

mse

lve

s a

nd

ta

p in

to

nic

he

s w

he

re t

he

y m

ay h

ave

a c

om

pe

titive

ad

va

nta

ge

.

11

. In

tern

et

usa

ge

is c

on

tin

ua

lly g

oin

g u

p –

bu

t so

cia

l n

etw

ork

ing

is

incre

asin

g a

t tw

ice

th

at

rate

1

1.

To

co

nn

ect

to u

se

rs,

libra

rie

s w

ill g

rad

ua

lly n

ee

d t

o d

o s

o

via

so

cia

l n

etw

ork

ing

ch

an

ne

ls

12

. S

ocia

l m

ed

ia s

tre

ng

the

ns e

xis

tin

g,

ph

ysic

al tie

s b

etw

ee

n p

eo

ple

1

2.

Ph

ysic

al sp

ace

will

co

ntin

ue

to

be

an

asse

t a

nd

a n

ee

d f

or

pe

op

le w

ho

are

co

nn

ecte

d v

ia s

ocia

l m

ed

ia

13

. S

ocia

l m

ed

ia is b

eco

min

g in

cre

asin

gly

vis

ua

l

13

. T

he

re w

ill b

e a

n in

cre

ase

d n

ee

d f

or

vis

ua

l p

rod

uct

co

nsu

mp

tio

n –

an

d p

rod

uctio

n –

at

libra

rie

s

14

. C

ellp

ho

ne

usa

ge

is p

erv

asiv

e a

nd

on

th

e r

ise

in

Ca

na

da

, b

ut

the

re

al g

row

th h

as o

ccu

rre

d in

th

e s

ma

rtp

ho

ne

ma

rke

t 1

4.

Lib

rari

es m

ay h

ave

to

re

ly o

n u

se

r-fr

ien

dly

sm

art

ph

on

e

ap

ps t

o r

eta

in t

he

ir u

se

rs

15

. T

he

re a

re f

ou

r a

rea

s w

he

re lib

rari

es h

ave

a p

ote

ntia

l m

ark

et

ad

va

nta

ge

ove

r th

e d

igita

l p

rovis

ion

of

info

rma

tio

n:

(1)

low

er

co

st

of

se

rvic

es a

nd

pro

du

ct,

(2

) filte

rin

g s

erv

ice

s t

o m

ake

se

nse

of

the

w

ea

lth

of

info

rma

tio

n o

n t

he

we

b,

(3)

co

mm

un

ity-b

ase

d p

rog

ram

s

tha

t lin

k lib

rary

se

rvic

es w

ith

activitie

s p

eo

ple

se

ek,

an

d (

4)

pro

vis

ion

of

ph

ysic

al sp

ace

fo

r a

va

rie

ty o

f n

ee

ds

15

. L

ibra

rie

s m

ay lo

ok a

lon

g t

he

se

(a

nd

oth

er)

op

po

rtu

nity

nic

he

s t

o b

est

be

ab

le t

o a

da

pt

to t

he

fu

ture

ne

ed

s o

f its

pa

tro

ns

16

. P

eo

ple

are

will

ing

to

pa

y t

o m

ee

t p

hysic

ally

, e

.g.,

th

rou

gh

th

e

“Me

et-

up

” p

latf

orm

, a

nd

mo

st

of

the

se

ta

ke

pla

ce

in

co

mm

erc

ial

pla

ce

s s

uch

as c

off

ee

sh

op

s

16

. L

ibra

rie

s m

ay t

ap

in

to t

his

de

ma

nd

fo

r u

se

r-o

rga

niz

ed

co

mm

un

ity a

ctivitie

s

17

. M

assiv

e O

nlin

e O

pe

n C

ou

rse

s (

MO

OC

s)

ma

y c

ha

ng

e t

he

fu

ture

of

hig

he

r e

du

ca

tio

n p

rovis

ion

1

7.

Lib

rari

es m

ay p

lay a

ro

le in

th

e c

red

en

tia

ling

an

d s

tud

en

t a

uth

en

tica

tio

n p

roce

ss,

two

issu

es t

ha

t M

OO

Cs s

till

ne

ed

to

so

lve

ho

w t

o m

an

ag

e

18

. S

ch

oo

l lib

rari

es m

ay f

ace

sim

ilar

dig

ita

l sh

ift

pre

ssu

res a

s p

ub

lic

libra

rie

s (

plu

s f

ina

ncia

l co

nstr

ain

ts)

18

. T

he

re m

ay b

e a

n o

pp

ort

un

ity t

o p

art

ne

r w

ith

Sch

oo

l D

istr

icts

to

pro

vid

e lib

rary

se

rvic

es o

n a

mo

re e

ffic

ien

t a

nd

eff

ective

w

ay

1.4 Library Cardholder Analysis

Market Analysis 1 Cardholder & Market Analysis Richmond Public Library

A Presentation For

Columbus, OH Portland, OR orangeboyinc.com

Cardholder and Market Analysis

Richmond Public Library March 6, 2013

(Revised March 14, 2013)


Agenda

• IIntroduction • MMarket Overview • CCardholder Retention • PPopulation Growth • UUtilization Trends • DDigital and Mobile Trends • LLibrary Trends • AAppendix I: School Proficiency Maps • AAppendix II: Follow-up Analysis of Cardholder

Retention and Digital Use


Project Goals

• LLearn more about what the public wants and expects from library services

• IInform the library’s collection and services

• DDevelop strategies to transform library services in the light of changing technology and people’s expectations

• EExpand the community’s definition of “library”


Purpose of Cardholder/Market Analysis

• UUncover global, regional, and local trends

• UUnderstand cardholder behavior

• IInform primary data collection and outreach activities as part of the communications plan


Market Overview


Market Overview

City of Richmond Greater Vancouver

Total Population 206,541 2,478,677

Total Number of Households

74,463 972,687

Own Home 78% 67%

University Degree 31% 28%

Average Household Income

$81,098 $88,498

Households with Children 53% (unknown)


City of Richmond Communities

Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study(1)


Population by Area

Service Area Population

(2009) Percentage of PPopulation

City Centre 46,250 24% North Richmond 21,841 11% East Richmond 8,465 4% Steveston 25,458 13% Sea Island 833 0% South Richmond 573 0% Central Richmond 87,059 46% Total 190,479 100%

Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study(1)


Richmond Public Library Cardholders

Count Percent

Total cardholders in file 120,446

Total cardholders within Richmond service area 95,555 79% (of total cardholders)

Total cardholders outside Richmond service area 24,891 21% (of total cardholders)

Active cardholders within Richmond service area 61,159 64% (of total within)

Inactive* cardholders within Richmond service area 34,396 36% (of total within)

Note: “Active” cardholders are defined as having library activity within the past 12 months


Age Distribution

Richmond Service Area Age Source: Environics Demographics Report

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0-4 5-9 10-14 15-17 18-24 25-34 35-44 45-54 55-64 65-74 75+

All Cardholders Within Richmond City of Richmond


Cardholders by Area

City Planning Area Active

Cardholders Inactive

Cardholders Total

Central Richmond 27,614 15,633 43,247

City Centre 15,686 8,888 24,574 East Richmond 2,009 1,351 3,360 North Richmond 6,686 4,037 10,723 Sea Island 227 132 359 South Richmond 317 220 537 Steveston 8,620 4,135 12,755



Active Cardholders



Active Cardholders Closer Look



Active Cardholder Density

d k h d b b



Market Penetration

*Calculated by taking total cardholders within city boundaries divided by total population. Note: Chart contains all cardholders residing within each planning areas defined in the 2041 OCP Update, Population estimates for the bar chart also came from the 2041 OCP Update

Total market penetration (2012 estimates) is 46.3%*

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Central Richmond

City Centre East Richmond

North Richmond

Sea Island South Richmond

Steveston


Cardholder Retention


Cardholder Retention

Of 59,471 cardholders who were active in 2005, 18,808 are still active

59,,471

42,342

36,285 31,,600

28,875 24,,878

21,786 18,808

53%

32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2005 2006 2007 2008 2009 2010 2011 2012

Rete

ntio

n Ra

te

Act

ive

Card

hold

ers

Active Cardholders of those Active in 2005 % Retention


Cardholder Retention Since 2009

70,338

47,,473

40,122 34,246

49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2009 2010 2011 2012

Rete

ntio

n Ra

te

Act

ive

Card

hold

ers

Active Cardholders of those Active in 2009 % Retention

• OOf 70,338 cardholders who were active in 2009, 34,246 are still active


Retention Over Three Year Period • OOver the three year period of 2005-2008, retention rate was 53%

• OOver the three year period of 2009-2012, retention rate was 49%

• DDecline in retention is slightly steeper over more recent time period

71%

61%

53%%

67%

57%

49%

40%

45%

50%

55%

60%

65%

70%

75%

80%

Year 1 Year 2 Year 3

2005-2008

2009-2012


Longevity of Current Active Cardholders

63,112

44,084 38,475

34,246 29,482

26,165 22,619

18,,808

70%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2012 2011 2010 2009 2008 2007 2006 2005

Perc

ent o

f 20

12

Act

ive

Card

hold

ers

Active Cardholders of those Active in 2012 Percent of 2012 Total

• OOf 63,112 total active cardholders in 2012, 70% were present in 2011

• 330% of the active cardholders from 2012 were present in 2005

1.5 Demographic Analysis and Projections


Population Growth Trends


Population Growth

• PProjected population growth 46% by 2041, to 278,692 residents in 2041

• IIt is projected that the number and proportion of children will decrease

• The number and proportion of older adults increased significantly between 2001 and 2006. This trend is expected to continue

Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study | PRCS Community Needs Assessment 2009 | Environics


Population Growth Estimates

0

5,000

10,000

15,000

20,000

25,000

2013 2018 2023 2033

Source: BC Stats


Factors Affecting Growth Rate

• IImmigration policies and trends

• EEconomic climate

• CCommunity infrastructure

• HHousing

• LLength of Residence


Projected Population Change by Age from 2009 to 2041

Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study

0

5,000

10,000

15,000

20,000

25,000

0-14 15-24 25-34 35-44 45-54 55-64 65-74 75-84 84+

65+ age groups are expected to grow faster than average, while the under 65 age groups are expected to grow

slower than average


Differences In Provincial Population Growth Rates :1971 - 200611

Effects of Immigration on Inter-regional Population Flows in Canada: An Economic Approach

-60% -40% -20%

0% 20% 40% 60% 80%

100% 120% 140%

Total Population Growth Native Born Growth Immigrant Growth


Immigration Trends • 337.7% of immigrants to British Columbia in 2010 were

admitted through the Federal Skilled Worker Class* program

• 113.3% of immigrants to British Columbia in 2010 were admitted through the Business Class** program

• IIn 2010, 72.5% of immigrants to British Columbia had language ability in either English or French, compared to 70.9% in 2009

* Immigrants in the Federal Skilled Worker Class are selected based on their education and skills, which will help ensure their success in the labor market and benefit the Canadian economy. **Business immigrants become permanent residents on the basis of their ability to become economically established in Canada.

Source: B.C. Immigration Trends: 2010


Visible Minority Comparison

Source: Environics Demographics Report

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50% 45.20%

8.00%

0.80%

5.80%

0.70% 0.90% 0.60% 0.60% 0.80% 1.40%

Richmond Greater Vancouver

Greater Vancouver has a visible minority

population of 44.6%.

Richmond has a visible minority population of

66.5%.


0%

10%

20%

30%

40%

50%

60%

Richmond

Greater Vancouver

Mother Tongue

63.2% of people in Richmond speak a language other than

English or French as their Mother Tongue

Source: Environics Demographic Report(7)


Cultural Facts

• CChina has tightened rules on internet usage – UUsers must identify themselves to service

providers

• CChina’s ratio of libraries is 1 per every 489,000 potential library users*

• CChinese culture values education

Source: http://www.publishingtrends.com/2012/04/widening-access-to-public-libraries-in-china


Utilization Trends


Non-Chinese Material 80-20 Analysis

2006 2009 2012

Item Type Threshold (#

items)

Number of Cardholders (% of those circulating this type of material)

Number of circulated

items accounted

for by these users (% of this type of material)

Threshold (# items)



items accounted


Threshold (# items)



items accounted for by these users

(% of this type of

material)

Adult Print 26+ 16,907 (29%) 1,355,736

(80%) 30+ 17,025 (28%) 1,569,134

(80%) 28+ 15,030 (27%) 1,317,912

(80%)

Children's 16+ 7,749 (28%) 393,856

(81%) 16+ 7,987 (28%) 401,743

(81%) 16+ 6,867 (28%) 338,917 (80%)

AV 16+ 8,924 (28%) 440,106

(80%) 18+ 9,105 (26%) 525,691

(80%) 17+ 7,089 (25%) 407,357 (80%)


Chinese Material 80-20 Analysis

2006 2009 2012

Item Type Threshold (#

items)



items accounted


Threshold (# items)



items accounted


Threshold (# items)



items accounted


Adult Print 24+ 5,106 (27%) 429,026

(80%) 27+ 4,453 (21%) 427,563

(80%) 22+ 4,067 (21%) 325,308

(80%) Children's 2+ 248 (45%) 1,044 (80%) 2+ 185 (35%) 696 (68%) 4+ 536 (35%) 5,593 (78%)

AV 18+ 3,362 (26%) 205,391

(80%) 15+ 2,412 (24%) 132,749

(81%) 10+ 1,581 (27%) 57,021 (80%)


Print User Analysis

336,910

444,139 440,0027

114,785 117,718

115,223

3,296 3,907 4,116

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

2005 2006 2007 2008 2009 2010 2011 2012

Unique cardholders Who Checked Out At Least One Print Item

Non-Chinese Materials Only Both Chinese and Non-Chinese Materials Chinese Materials Only

With Richmond’s unique demographics in mind, circulation was analyzed by the language of materials and categorized as: Non-Chinese Materials and Chinese Materials. We also examined those cardholders who borrowed both material types.


Adult Print Circulation

296,968

658,409

508,679

184,627 164,535

71,066

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2005 2006 2007 2008 2009 2010 2011 2012

Total Circulation Of Print Material

Non-Chinese Chinese

Total amount of Chinese adult print material has decreased over time.


Audio-Visual User Circulation

118,313

227,2251

223,603

66,566 77,388

44,2257

4,316 2,476

1,682 -

5,000

10,000

15,000

20,000

25,000

30,000

2005 2006 2007 2008 2009 2010 2011 2012

Unique cardholders Who Checked Out At Least One Audio--Visual Item

Non-Chinese Materials Only Both Chinese and Non-Chinese Materials Chinese Materials Only


Audio-Visual Circulation

296,,968

658,409

508,679

184,627 164,535

71,,066

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2005 2006 2007 2008 2009 2010 2011 2012

Non-Chinese Chinese

Total amount of Chinese audio-visual material has decreased over time.


Users Of All Material Types

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2005 2006 2007 2008 2009 2010 2011 2012

AV, non-Chinese

AdPrint, non-Chinese

Childrens, non-Chinese

AdPrint, Chinese

AV, Chinese

Childrens, Chinese

Only user set that shows increase are those circulating Children’s Chinese Materials


Digital and Mobile Trends


Canada Digital Trends

4

0

Source: www.tnsdigitallife.com


China Digital Trends

Source: www.tnsdigitallife.com


Global Mobile Communication Trends

• TThree-quarters of the world now has access to a mobile phone

• MMore than 30 billion mobile apps were downloaded in 2011

http://www.worldbank.org/en/news/press-release/2012/07/17/mobile-phone-access-reaches-three-quarters-planets-population


Smartphone Adoption • SSmartphone adoption increased across

Canada between 2011 and 2012.

• TTablet ownership also increased, especially with smartphone owners – TThe overall rate of tablet ownership in British

Columbia is 24%

British Columbia Alberta Manitoba/

Saskatchewan Ontario Québec Atlantic Canada

2012 53% 61% 44% 51% 36% 45%

2011 33% 40% 19% 37% 26% 35%

Source: CWTA 2012 Cell Phone Consumer Attitudes Study (12)


Global E-Book Trends • EE-book sales still make

up only a small proportion (around 1% in2010) of book sales (in most OECD countries)

• EE-books will continue to open up new opportunities for purchasing, selecting and reading, providing a greater range of books, at hand, anywhere, anytime

Organisation for Economic Co-operation and Development (OECD) | http://www.oecd-ilibrary.org/docserver/download/5k912zxg5svh.pdf?expires=1362415675&id=id&accname=guest&checksum=3A10DE7EB58B1ED2DE331C18CB3D9B9F

Source: PwC, 2010; TNS Global, 2011

E-book sales as a proportion of total book sales


OverDrive Users

• AAs of February 27, 2013, there were 4,824 unique users with an OverDrive checkout all-time – 22,712 users had accessed OverDrive through the

standard website

– 22,932 users had accessed OverDrive through the mobile platform


Digital Library Use

• LLibrary has seen a steady climb in OverDrive checkouts going independent in early 2012

0

1,000

2,000

3,000

4,000

5,000

6,000


Global Internet Access Trends

Source: A Study of the 34 developed and developing countries monitored by the OECD | Source: http://www.huffingtonpost.ca/2012/08/02/broadband-internet-penetration-oecd_n_1730332.html#slide=1317834 | 08/02/2012

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00% 97.50%

87% 82.60% 82.60%

80.10% 79.50% 75.80% 75.50%

72.20% 70.80% 70.30% 70.00% 69.50% 68.20% 66.80%

Percent of households with broadband access


Download Speed*

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

Average advertised broadband download speed, kbit/s* Median

Average advertised broadband download speed, by country, kbit/s, September 2011

Source: OECD


Library Website Usage – Page Views

• AApprox. 2.5 million total page views in Jan/Feb 2013

• AApprox. 994,186 unique page views in Jan/Feb 2013

– 116.78% increase from Nov/Dec 2012

Source: Google Analytics


Library Website Usage – Site Visits

• MMost visited page site-wide is Driving Test – 4429,945 visits (17.42% of total)

• SSecond most visited page was Canadian Practice Citizenship Test – 3306,631 visits (12.42% of total)

Citi

zens

hip

rela

ted

page

s



Library Website Usage - Demographics

• LLanguage breakdown of visits: – 880.78% English

– 33.79% French

– 33.35% Mandarin

• 884.84% of visits originate in Canada

• 339.09% of visits originate in Richmond



Freegal • FFrom October 1, 2012 to January 30, 2013:

– 11,938 – unique users with a download

– 220,978 – total downloads

– 772 – max downloads for any one user (15 occurrences)

– 110.8 – average downloads per user

Cross-Use with Physical Materials Total Users Total # Items circulated (multi-year aggregate)

Ave. Items Per User

Circulated 1+ item since 2005 (aggregate) 1,775 1,029,817 580

Circulated 1+ item since 2010 (aggregate) 1,758 488,467 278

Circulated 1+ item in 2012 (aggregate) 1,625 164,357 101


Database Use

• FFrom 2008 to present, there were 10,432 unique cardholders who logged-in


Ave. Items Per User

Circulated 1+ item since 2005 (aggregate)

7,103 3,068,649 432

Circulated 1+ item since 2010 (aggregate)

6,786 1,361,363 201



Computer Use Analysis

• RReceived computer bookings for one month (January 2013)

• 55,009 unique cardholders logging into a computer during January

• AAverage computer session was 68 minutes


Ave. Items Per User

Circulated 1+ item since 2005 (aggregate) 3,326 1,361,700 409

Circulated 1+ item since 2010 (aggregate) 3,220 764,013 237



Programming

• IIn 2012, the library recorded 3,081 programs

• PPrograms were done in a combination of at least 8 languages

Language of Program Count

English 2,862 Mandarin 54

French 48 English with Mandarin interpretation 26

English, Mandarin, and Cantonese 26 Cantonese 20

English and Mandarin 12 Russian 12

Taiwanese 9 English and Cantonese 4

English and Tagalog 4 English and Punjabi 2

Cantonese and Mandarin 1 English with Cantonese interpretation 1

Age Group for Program Count

Children--All Ages 1,392

Adult 570

Children--School Age 356

Baby 290

Teen 184

Children--Pre-school 168

All Ages 90

Senior 31


Registered Program Attendees

• TThere were 1,703 unique cardholders who registered for a program in 2012 with a barcode – 11,099 had circulated at least one item (65%) since 2005

– 6604 had no circulation history (35%) in historical transactions

Item Type

Count of cardholders

Percent of Registered cardholders

At least one Adult AV item 1,099 65%

At least one Adult Print item 1,087 64%

At least one Children’s item 982 58%

Both Chinese and non-Chinese language items 951 56%

Non-Chinese language only items 148 9%


Library Trends


Trends in Library Space

Source: http://www.time.com/time/nation/article/ 0,8599,2079800,00.html

Source: http://www.npr.org/2013/01/15/169412670/a-new-chapter-a-launch-of-the-bookless-library

• RReduction in physical footprint of print collections

• EExternalization of collection storage and related services

• RRe-purposing library space for interaction between people and specialist services

• ““Learning commons” • SSpecialist staff and

equipment OCLC | Libraries and the informational future: Some notes | http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf





• ““Makerspaces” and media production areas – 33D printer

– IInteractive media/content

• MMassive Open Online Courses (MOOCs)

Source: http://www.makerlibrarian.com/westport-library-makerspace/



TU Delft Library, Netherlands


Virtual Libraries

• VVirtual Library in Klagenfurt, Austria

• PProvides a virtual library through QR code stickers placed around the Austrian city (there’s no physical library).

• RResidents can access classic literature via the yellow stickers which have been placed in public locations, such as bus stops.


Collection Trends

• PProgressive externalization of selection and acquisition processes (e.g. consortia purchasing)

• RReduction in print media to digital, from bought to licensed materials

OCLC | Libraries and the informational future: Some notes | http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf


Trends in Service • SShift from supporting

collections to supporting users and building relationships*

• ““Distinctive” services emerging as a new indicator of impact and value*

• GGrowing importance of effective data-mining/collections and analytics strategies to refine and improve services*

• MMore roving, less desks • SSelf-service vs. full service

OCLC | Libraries and the informational future: http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf


Appendix I School Proficiency Maps


Fourth Grade FSA Proficiency Map

Fourth Grade 75-100% Meeting or Exceeding

Library Branch

Fourth Grade 50-74% Meeting or Exceeding


Seventh Grade FSA Proficiency Map

Library Branch

Seventh Grade 75-100% Meeting or Exceeding

Seventh Grade 50-74% Meeting or Exceeding


Appendix II Follow-up Analysis: Cardholder Retention By Age and Digital Usage


Notes On Retention By Age

• AAge cohort is based on the cardholder’s age located in the cardholder database.

• ““Unknown” age category is due to cardholder records (barcodes) that exist in historical transaction files, but are not present in today’s cardholder database.


Cardholder Retention By Age Cohort

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012

Rete

ntio

n Ra

te

Retention oof Cardholders Active iin 2005

Unknown 0-4 5-9 10-14 15-17 18-24 *For aggregate cardholder retention, see slide 17



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011 2012

Rete

ntio

n Ra

te

Retention oof Cardholders Active iin 2005

25-34 35-44 45-54 55-64 65-74 75+

*For aggregate cardholder retention, see slide 17




0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012

Retention of Cardholders Active in 2009

Unknown 0-4 5-9 10-14 15-17 18-24




0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2010 2011 2012

Retention of Cardholders Active in 22009

25-34 35-44 45-54 55-64 65-74 75+


Digital Usage


Freegal Users With Physical Checkouts

Users # Items circulated Items Per User

Circulated 1+ item in 2005 514 36,566 71.1 Circulated 1+ item in 2006 628 64,243 102.3 Circulated 1+ item in 2007 795 76,469 96.2 Circulated 1+ item in 2008 902 94,306 104.6 Circulated 1+ item in 2009 1,045 120,154 115.0 Circulated 1+ item in 2010 1,205 124,550 103.4 Circulated 1+ item in 2011 1,376 139,260 101.2 Circulated 1+ item in 2012 1,687 162,441 96.3

*See other Freegal use on Slide 52


Database Users With Physical Checkouts

*See other database use on Slide 53


Circulated 1+ item in 2005 3,913 210,207 53.7 Circulated 1+ item in 2006 4,785 359,704 75.2 Circulated 1+ item in 2007 5,302 382,532 72.1 Circulated 1+ item in 2008 5,366 424,576 79.1 Circulated 1+ item in 2009 5,432 456,265 84.0 Circulated 1+ item in 2010 5,467 422,811 77.3 Circulated 1+ item in 2011 5,554 432,341 77.8 Circulated 1+ item in 2012 5,807 448,891 77.3


Computer Users With Physical Checkouts

*See other computer use on Slide 54


Circulated 1+ item in 2005 533 33,866 63.5 Circulated 1+ item in 2006 666 56,226 84.4 Circulated 1+ item in 2007 881 76,442 86.8 Circulated 1+ item in 2008 1,055 99,425 94.2 Circulated 1+ item in 2009 1,268 129,423 102.1 Circulated 1+ item in 2010 1,577 148,563 94.2 Circulated 1+ item in 2011 2,014 191,879 95.3 Circulated 1+ item in 2012 2,876 255,775 88.9

M

arke

t and

Car

dhol

der A

naly

sis

Follo

w-u

p S

ched

ule

1

Rich

mon

d Pu

blic

Lib

rary

Card

hold

er a

nd M

arke

t Ana

lysi

s Pr

esen

tatio

n Fo

llow

-Up

| Mar

ch 2

1, 2

013

Slid

e/Ta

sk

RPL

Que

stio

n/Re

ques

t Fo

llow

--up

Not

es

Com

plet

ion

Dat

e A

ll Sl

ides

A

S 1

- Fo

r all

the

grap

hs, c

ould

we

labe

l the

x a

nd y

axe

s?

AS

1- O

rang

eBoy

will

labe

l all

grap

hs m

issi

ng a

n X

and

Y ax

is d

escr

ipto

rs

AS

1- A

pril

19

Slid

e 9

–

Rich

mon

d Pu

blic

Lib

rary

Ca

rdho

lder

s

9.1

- Can

we

also

see

wha

t the

num

bers

look

like

if it

's "

past

24

mon

ths"

inst

ead

?

The

Boa

rd h

ad a

que

stio

n ab

out t

he d

efin

ition

of a

n "a

ctiv

e" u

ser s

o w

e w

ant t

o se

e a

com

paris

on.

Add

itio

nal c

larif

icat

ion

from

the

libra

ry: T

his

note

is to

see

wha

t the

gr

aphs

will

look

like

if w

e us

e 2

year

s as

the

cut-

off b

ecau

se th

e Li

brar

y B

oard

has

ask

ed a

bout

it d

urin

g th

e M

arch

6 p

rese

ntat

ion,

gi

ven

that

man

y lib

rary

repo

rtin

g an

d su

rvey

s as

k lib

rarie

s to

use

tw

o ye

ars

inst

ead

of o

ne.

Look

ing

forw

ard

to ta

lkin

g w

ith

you

on W

edne

sday

.

9.1

- Ora

ngeB

oy w

ill a

dd a

ctiv

e in

the

“pas

t 24

mon

ths”

in a

col

umn

on th

e ch

art t

o co

mpa

re to

12

mon

ths

“act

ive.

” Th

e Li

brar

y ha

s co

nfir

med

: A

n ac

tive

user

is 1

2 m

onth

act

ivity

. For

gre

ater

than

1 y

ear =

inac

tive.

O

rang

eBoy

’s o

rigi

nal a

naly

sis

of 1

2 m

onth

s is

how

the

Libr

ary

wou

ld li

ke to

de

fine

“act

ive”

and

“in

activ

e” fo

r the

pro

ject

.

9.1

- Apr

il 19

Slid

e 10

- A

ge

Dis

trib

utio

n 10

.1 T

his

is a

ver

y in

tere

stin

g gr

aph,

and

it m

akes

us

won

der i

f you

ca

n do

a c

hart

wit

h #

of c

ircul

atio

n in

eac

h ag

e ra

nge.

Is th

at

poss

ible

?

10.1

– W

hen

com

pari

ng th

e ca

rdho

lder

dat

a by

age

to th

e ci

rcul

atio

n fil

es,

ther

e ar

e se

vera

l "U

nkno

wn"

age

cat

egor

ies

due

to c

ardh

olde

r rec

ords

(b

arco

des)

that

exi

st in

his

tori

cal t

rans

acti

on fi

les,

but

are

not

pre

sent

in

toda

y’s

card

hold

er d

atab

ase.

Thi

s is

like

ly d

ue to

a d

ata

purg

e an

d ac

coun

ted

for a

larg

e pe

rcen

t of c

ardh

olde

rs. I

n ad

diti

on, t

here

wer

e so

me

birt

hdat

es in

th

e ye

ar 2

000

that

wer

e no

t usa

ble.

W

hat w

e ca

n de

liver

: Tot

al n

umbe

r of i

tem

s w

ithin

eac

h ag

e gr

oup

(om

itti

ng

birt

h ye

ar 2

000)

for y

ear 2

012.

Thi

s w

ould

ans

wer

: How

man

y it

ems

in th

at a

ge

rang

e di

d th

ey c

ircu

late

in 2

012?

Do

you

wan

t thi

s?

10.1

– P

endi

ng

Libr

ary

resp

onse

to

ques

tion

in “

Follo

w-

up n

otes

”

M

arke

t and

Car

dhol

der A

naly

sis

Follo

w-u

p S

ched

ule

2

Slid

e 11

–

Card

hold

ers

by a

rea

11.1

- A

dd a

ctiv

e in

the

“pas

t 24

mon

ths”

to c

ompa

re to

12

mon

ths.

11

.2 -

Can

we

also

do

activ

e vs

. ina

ctiv

e pe

r bra

nch?

11.1

– W

e w

ill a

dd a

col

umn

of “

activ

e in

the

past

24

mon

ths”

to th

e ch

art.

11

.2 –

We

can

only

do

this

look

ing

at la

st a

ctiv

ity d

ate

and

the

hom

e br

anch

co

de, a

nd it

app

ears

a m

ajor

ity o

f car

ds a

re a

ssoc

iate

d w

ith B

righ

ouse

. Thi

s pr

obab

ly is

n’t u

sefu

l. H

owev

er, C

lust

ers

will

be

show

n by

bra

nch,

whi

ch w

ill b

e m

ore

usef

ul.

11.1

– A

pril

19

11.2

– C

lust

er

Dev

elop

men

t

Slid

e 14

–

Act

ive

Card

hold

er

Den

sity

14.1

- M

ap z

oom

ed in

to th

e ar

ea w

ith h

igh

dens

ity re

d th

at is

of

equa

l dis

tanc

e to

thre

e br

anch

es.

14.1

– O

rang

eBoy

to c

reat

e on

e ad

ditio

nal m

ap

14.1

– A

pril

19

Slid

es 1

7 -

Card

hold

er

Rete

ntio

n

17.1

- RP

L Co

mm

ent:

“I t

hink

thes

e se

ts o

f cha

rts

are

prob

ably

the

mos

t unc

lear

one

s fo

r us.

Can

we

reco

nfig

ure

them

to s

ay

som

ethi

ng li

ke o

ut o

f ___

car

dhol

ders

we

curr

entl

y ha

ve, t

his

# ha

s be

en w

ith th

e lib

rary

for 1

yea

r, th

is #

for 2

yea

rs, e

tc?”

17.1

– T

his

char

t is

show

ing

cust

omer

rete

ntio

n. T

he d

escr

iptio

n: “

has

been

w

ith

the

libra

ry”

X nu

mbe

r of y

ears

des

crib

es lo

ngev

ity

(slid

e 20

).

Prop

osed

wor

d re

visi

on: O

f 59,

417

card

hold

ers

who

wer

e cu

stom

ers

in 2

005,

18

,808

car

dhol

ders

(or 3

2%) u

sed

libra

ry s

ervi

ces

thro

ugh

the

year

201

2.

17.1

– A

dd n

ew

desc

ript

ion

to

revi

sed

slid

es

deliv

ered

Apr

il 19

Slid

e 20

–

Long

evit

y of

cu

rren

t act

ive

card

hold

ers

20.1

– c

lari

fy w

ordi

ng o

n sl

ide.

20.1

– P

ropo

sed

wor

d re

visi

on

63,1

12 c

ardh

olde

rs w

ere

activ

e in

201

2. 7

0% w

ere

libra

ry c

usto

mer

s fo

r at

leas

t one

yea

r (ye

ar 2

011

to 2

012)

. Thi

rty

perc

ent o

r 18,

808

cust

omer

s in

201

2 ha

ve b

een

libra

ry c

usto

mer

s fo

r sev

en (7

) yea

rs (2

005

to 2

012)

.

20.1

– A

dd n

ew

desc

ript

ion

to

revi

sed

slid

es

deliv

ered

Apr

il 19

Slid

e 29

M

othe

r To

ngue

29.1

- Co

mbi

ne C

anto

nese

, Chi

nese

and

Man

dari

n 29

.1 –

Com

bine

all

Chin

ese

lang

uage

s

Com

plet

ed fo

r IB

I for

Ph

ase

1 re

port

.

Slid

e 34

–

Prin

t Use

r A

naly

sis

34.1

- Fo

r all

the

circ

ulat

ion

grap

hs, c

ould

we

do a

rati

o of

ci

rcul

atio

n/nu

mbe

r of i

tem

s in

the

part

icul

ar c

olle

ctio

n, s

o th

e nu

mbe

rs a

re m

ore

com

para

ble?

34.1

- Th

is g

raph

is s

how

ing

uniq

ue u

ser t

ypes

, not

tota

l circ

. Thi

s ta

sk w

ould

on

ly a

pply

to s

lide

35 o

nly,

but

we

wou

ld h

ave

to h

ave

the

num

ber o

f it

ems/

hold

ings

per

yea

r, w

hich

we

do n

ot h

ave.

34.1

- N

/A

Slid

e 35

–

Adu

lt Pr

int

Circ

ulat

ion

35.1

- A

dd th

e ci

rcul

atio

n tr

end

of a

ll ad

ult m

ater

ials

(com

bini

ng

Chin

ese

and

Non

-Chi

nese

).

35.1

– C

ombi

ne C

hine

se a

nd N

on-C

hine

se to

gen

erat

e to

tal.

35.1

– A

pril

19

Slid

e 37

– A

V

Circ

37

.1 -

Add

the

circ

ulat

ion

tren

d of

all

AV

mat

eria

ls (c

ombi

ng

Chin

ese

and

Non

-Chi

nese

) 37

.1 -

Com

bine

Chi

nese

and

Non

-Chi

nese

to g

ener

ate

tota

l. 37

.1 –

Apr

il 19

M

arke

t and

Car

dhol

der A

naly

sis

Follo

w-u

p S

ched

ule

3

Slid

e 38

–

Use

rs o

f All

Mat

eria

l Ty

pes

38.1

- Th

e nu

mbe

rs d

on't

quit

e re

flect

the

stat

s w

e ha

ve. W

ould

it

be h

elpf

ul if

we

send

you

all

our c

all n

umbe

rs a

nd th

eir m

eani

ngs?

38

.1 -

This

is s

how

ing

the

num

ber o

f uni

que

user

s, n

ot n

umbe

r of i

tem

s. W

hat

stat

s ar

e yo

u re

ferr

ing

to th

at “

don’

t qui

te re

flect

the

stat

s w

e ha

ve”?

Pl

ease

sen

d a

file

with

cal

l num

bers

and

mea

ning

s.

38.1

- N

/A

Libr

ary

– p

leas

e se

nd c

all n

umbe

r gu

ide

and

mea

ning

s S

lide

50 –

Li

brar

y W

ebsi

te

Usa

ge –

Sit

e V

isit

s

50.1

- If

we

com

bine

the

like

ones

(all

links

for c

itize

nshi

p, a

ll lin

ks

for a

ccou

nt, e

tc),

wha

t are

the

top

10 p

ages

? 50

.1 –

Ora

ngeB

oy w

ill id

enti

fy th

e to

p 10

pag

es.

50.1

– A

pril

19

Slid

e 51

–

Libr

ary

Web

site

U

sage

- D

emog

raph

ics

51.1

- D

o th

e 84

.94%

of v

isit

s th

at o

rigi

nate

in C

anad

a in

clud

e or

ex

clud

e Ri

chm

ond?

51

.1 –

Ora

ngeB

oy w

ill in

vest

igat

e.

51.1

– A

pril

19

Add

itio

nal

Ana

lysi

s A

A1 -

For t

he in

acti

ve u

ser g

roup

: -c

ould

you

tell

us th

e pr

opor

tion

with

fine

s fr

om $

1-$

5, $

5-$1

0, $

10

-$50

, and

$50

and

ove

r?

AA2

- Co

uld

you

tell

us if

wha

t typ

es o

f mat

eria

ls th

ey w

ere

borr

owin

g be

fore

they

bec

ame

inac

tive?

AA1

- Ye

s. W

e ca

n do

this

usi

ng th

e pa

tron

file

we

have

.

AA2

– T

he C

lust

ers

will

iden

tify

cus

tom

ers’

freq

uenc

y an

d us

age

type

.

AA1

– A

pril

19

AA2

– C

lust

er

Dev

elop

men

t

Add

itio

nal

Ana

lysi

s

AA3

- Ti

mes

and

day

s fo

r che

ckou

ts:

-we

like

to k

now

wha

t are

the

peak

tim

es /

day

s (i

f the

re a

re a

ny) o

f ch

ecko

uts?

Cou

ld y

ou g

ive

us a

gra

ph o

n th

e nu

mbe

r of c

heck

outs

pe

r hou

r for

eac

h da

y of

the

wee

k?

On

wee

kday

s, o

ur h

ours

are

B

HB

9am

-9:3

0pm

CA

B 1

0am

-9pm

IW

B 9

am-9

pm

STB

10a

m-9

pm

On

wee

kend

s, o

ur h

ours

are

A

ll br

anch

es: 1

0am

-5pm

AA3

- W

e on

ly h

ave

tran

sact

ion

date

s. T

here

are

no

tran

sact

ion

data

by

date

an

d tim

e. W

e ca

n on

ly te

ll yo

u by

day

. Do

you

wan

t thi

s by

day

?

AA3

– P

endi

ng

resp

onse

from

Li

brar

y

M

arke

t and

Car

dhol

der A

naly

sis

Follo

w-u

p S

ched

ule

4

Slid

e 56

- Re

gist

ered

Pr

ogra

m

Att

ende

es

56.1

- S

ome

of th

ese

may

be

"dum

my

card

s" w

e ha

ve th

at w

e us

ed

to re

gist

er s

omeo

ne fo

r a p

rogr

am w

hen

they

don

't ha

ve a

Ri

chm

ond

libra

ry c

ard

yet (

for e

.g. i

f the

y ca

ll in

to re

gist

er).

Do

they

ha

ve a

par

ticu

lar k

ind

of li

brar

y ca

rd b

arco

de n

umbe

r you

can

see

th

at th

is d

iffer

ent f

rom

the

othe

rs?

56

.2 -

For a

dul

t pri

nt u

sers

, wou

ld it

be

poss

ible

to m

atch

the

prog

ram

up

with

the

item

s bo

rrow

ed?

56. 3

Are

peo

ple

regi

ster

ed fo

r Chi

nese

pro

gram

s bo

rrow

ing

Chin

ese

book

s on

ly fo

r exa

mpl

e?

56.1

- W

e w

ere

not a

war

e of

this

. The

re w

ere

prob

ably

dum

my

card

s in

clud

ed.

How

do

we

iden

tify

a “

dum

my

card

?” A

re th

ey th

ose

indi

cati

ng “

no b

arco

de?”

W

e ca

n ta

ke th

ese

out a

nd u

pdat

e th

e sl

ide)

if w

e ca

n ge

t the

dum

my

#’s.

5

6.2

– T

his

is n

ot p

ossi

ble,

but

may

be

som

ethi

ng th

at w

e ca

n ad

dres

s in

the

surv

ey a

nd lo

ok in

to d

urin

g Cl

uste

r Dev

elop

men

t.

56.

3 –

Pos

sibl

e su

rvey

que

stio

n an

d co

nsid

erat

ion

duri

ng C

lust

er

Dev

elop

men

t.

56.1

– P

endi

ng th

e id

entif

icat

ion

of

dum

my

card

s fr

om

the

libra

ry

56.2

– T

o be

co

mpl

eted

wit

h Cl

uste

r D

evel

opm

ent,

look

at

adu

lt pr

int u

sers

w

ho a

lso

borr

ow

mat

eria

ls.

56.3

– C

lust

er

Dev

elop

men

t

Slid

e 45

–

Ove

rDri

ve

Use

rs

45.1

- Co

uld

you

let u

s kn

ow w

hat o

ther

Ove

rdriv

e gr

aphs

you

will

be

abl

e to

pro

duce

for u

s be

side

s nu

mbe

r of u

sers

? 45

.1 -

Non

e. W

e tr

ied

to fi

nd u

niqu

e us

er in

form

atio

n by

car

dhol

der.

How

ever

, O

verD

rive

cha

nged

its

user

inte

rfac

e. U

nfor

tuna

tely

, we

can’

t pro

vide

any

mor

e th

an w

hat t

he b

asic

repo

rts

are

on O

verD

rive

at th

is ti

me.

How

ever

, we

will

pr

ofile

a d

igita

l use

r Clu

ster

whi

ch w

ill h

elp

the

Libr

ary

unde

rsta

nd d

igita

l use

r be

havi

or.

45.1

– C

lust

er

Dev

elop

men

t

Slid

e 52

–

Free

gal

52.1

- Th

is is

als

o ve

ry in

tere

stin

g to

us.

Can

we

dig

deep

er a

nd s

ee

wha

t ite

ms

thes

e us

ers

of F

reeg

al a

re b

orro

win

g? W

e'd

like

to k

now

if

they

're

borr

owin

g CD

s, o

r oth

er it

ems.

Co

uld

we

also

find

out

wha

t is

the

age

dist

ribu

tion

for t

his

grou

p of

us

ers?

52.1

- W

e w

ill b

e lo

okin

g at

this

by

Clus

ter.

52

.1 –

Clu

ster

D

evel

opm

ent

Slid

e 53

–

Dat

abas

e us

e 53

.1 -

Sim

ilar t

o th

e re

ques

t for

Fre

egal

on

the

prev

ious

pag

e, c

an

we

find

out w

hat k

inds

of i

tem

s ea

ch d

atab

ase

user

gro

up (o

ne fo

r ea

ch d

atab

ase)

are

taki

ng o

ut?

Can

we

drill

dow

n to

the

subj

ect

area

of b

ooks

for e

xam

ple?

We'

d lik

e to

kno

w, f

or e

xam

ple,

if o

ur

Saf

ari C

ompu

ter u

sers

are

bor

row

ing

com

pute

r boo

ks to

o, o

r are

th

ey b

orro

win

g ot

her t

opic

s.

53.1

- W

e do

not

hav

e th

e da

ta to

per

form

this

task

. 53

.1 –

N/A

M

arke

t and

Car

dhol

der A

naly

sis

Follo

w-u

p S

ched

ule

5

Add

itio

nal

Ana

lysi

s A

A4 -

For t

he a

ctiv

e us

er g

roup

: -c

an w

e se

e th

e av

erag

e nu

mbe

r of i

tem

s bo

rrow

ed in

a y

ear,

and

th

e pr

opor

tion

of u

sers

in e

ach

num

ber r

ange

AA4

– P

leas

e re

fer t

o th

e 80

/20

anal

ysis

on

slid

es 3

2 an

d 33

. Thi

s sh

ows

the

mos

t act

ive

user

gro

ups

by y

ears

200

6, 2

009,

201

2 an

d th

e nu

mbe

r of u

sers

w

ith

an a

vera

ge n

umbe

r of i

tem

s bo

rrow

ed.

AA4

– N

/A

Add

itio

nal

Ana

lysi

s A

A5 -

Circ

ulat

ion

by s

ubje

ct a

reas

: Is

it p

ossi

ble

to d

o an

ana

lysi

s on

wha

t typ

es o

f mat

eria

ls a

re

peop

le b

orro

win

g? F

ictio

n –

wha

t typ

es?

Non

-Fic

tion

– w

hat

subj

ects

? In

bot

h Ad

ult a

nd K

ids’

mat

eria

ls?

We

can

supp

ly a

list

of

defin

ition

s fo

r all

our c

all n

umbe

rs to

you

.

AA5

- W

e ne

ed a

list

of d

efin

itio

n by

cal

l num

ber a

nd p

ropo

se lo

okin

g at

this

by

Clus

ter.

Let

’s w

ait o

n th

is o

ne.

AA5

– C

lust

er

Dev

elop

men

t

Add

itio

nal

Ana

lysi

s A

A6 -

Ano

ther

thin

g w

e’re

cur

ious

abo

ut is

whe

ther

our

libr

ary

mem

bers

are

bor

row

ing

mai

nly

rece

ntly

pub

lishe

d m

ater

ials

, or t

hey

go b

ack

and

borr

ow o

ther

stu

ff to

o. Is

ther

e a

way

to d

o a

grap

h of

ci

rcul

atio

n by

yea

r of p

ublic

atio

n?

AA6

- W

e do

not

hav

e th

e da

ta to

per

form

this

task

. H

owev

er, t

his

wou

ld b

e a

good

sur

vey

ques

tion.

A

A6 -

Surv

ey

1.6 Stage 1 Wrap-up Meeting

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Strategic and Long Range Plan Stage 1 Information and ... · Submitted to City of Richmond by IBI...

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